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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

Creativity and innovation go hand in hand, and thus it is essential to be creative to run a successful business. The Art and Science of Innovation: How Design and Creativity Impact Business Course by Emeritus discusses creativity in terms of a business tool and teaches how it can be used to convert constraints into opportunities. 

Furthermore, creativity is a tool that is not restricted to any particular field and can be used by any field and business to transform their practices into positive outcomes. The Art and Science of Innovation: How Design and Creativity Impact Business online course also explores the fundamentals of creative advantage and how it can be used to create innovative ideas for yourself and your organization.

Thus, the course is beneficial for people working in the corporate sector who are charged with thinking of new ideas and come up with creative ideas and drive innovation. 

Besides, the Emeritus The Art and Science of Innovation: How Design and Creativity Impact Business program has been developed by Kellogg Executive Education and candidates will be granted a course completion certificate at the end of the course.

The Highlights

  • Six-week course 
  • Real-world application
  • Live faculty webinars
  • Mobile learning app
  • Kellogg Executive Education
  • Verified certificate
  • Flexible payment options
  • Group enrolment pricing
  • Dedicated Program Support Team
  • Global Network of Creative Collaborators
  • Program by Kellogg Executive Education

Programme Offerings

  • Mobile Learning App
  • Digital verified certificate
  • LIVE Webinars
  • Real-World Application
  • Flexible Payment Options
  • Group enrolment pricing
  • Dedicated Program Support Team

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesKellogg School of Management, Evanston
  • The course offers an option for flexible payment as well as a special group enrolment pricing that will reduce the course fee if the candidate joins the course with another person. 
  • If another person enters the course at your referral, then you can get a discount of US$195 on the course fee.

The Art and Science of Innovation How Design and Creativity Impact Business Fees Structure

CourseFees in USD
The Art and Science of Innovation How Design and Creativity Impact Business
$ 2,600

Eligibility Criteria

The Emeritus The Art and Science of Innovation: How Design and Creativity Impact Business online program is graded either pass or fail and to earn the course completion verified certificate, candidates must pass with more than 80% marks.

What you will learn

Creativity

The Art and Science of Innovation: How Design and Creativity Impact Business online course explores how creativity can be used to take a business forward. The Emeritus course includes the following learnings:

  • Identifying creativity as a business asset and applying it to fuel innovation in your organization. 
  • Practicing creative techniques to move through failure and to bring unique ideas to life and make them real.
  • Developing some strong persuasion and communication skills to act as proof for your creativity in the company.
  • Discovering and applying the tools and rules of ideation for your organization.
  • Using inspiration to come up with new ideas and insights to create opportunities, along with impact.

Who it is for

The Emeritus The Art and Science of Innovation: How Design and Creativity Impact Business Course is best suited for the following professionals:

  • Senior executives
  • Functional experts
  • Mid-level managers
  • Corporate entrepreneurs
  • Business owners
  • Individual contributors

Admission Details

To join The Art and Science of Innovation: How Design and Creativity Impact Business certification course, the candidate must do the following:

Step 1. Search and open the official website of Emeritus.

Step 2. Click on the ‘See all universities' option. Now, choose the courses by ‘Kellogg School of Management Executive Education.

Step 3. Locate the ‘The Art and Science of Innovation: How Design and Creativity Impact Business’ course. 

Step 4. Scroll down the webpage and find the 'Apply now’ option to register for the course. 

Step 5. Lastly, pay the course fee, and your enrolment is successful.

Application Details

Candidates must create an account on the website by entering a few details such as their name, work experience, company, and country. After signing up, you can enroll in the course and pay the fee.

The Syllabus

  • Survey the neuroscience research and bust themyth of ’creative genius’.
  • Explore what creativity is (really) and itsrelationship to innovation.
  • Discover how and why creative organizations thrive – and how creativity can create a competitive advantage.
  • Identify how to reframe problems to gain freshperspective

Make the business case for a new product or service
Practice the skill of reframing to uncover the real issue
Create a project to preview and practice your creativity

  • Tap into the power of analogy: getting outside of your domain and domain fusion.
  • Identify sources for inspiration.
  • Hunt for work arounds and embrace constraint.

Explore different domains to discover insights
Identify work arounds and their value for inspiration.

  • Survey the research on the value of diverse teams and the benefit of multidisciplinary teams
  • Discover the best practices of Brainstorming, Brainwriting, and Speed-storming: research-driven processes for generating lots of quality ideas
  • Adopt a process for translating observations into opportunities.

Use group dynamics and diversity to enhance your team’s creativity
Ideate to gain insight into your observations
Test different methods for generating high quality and high quantity ideas.

  • Discover best practices for turning ideas into product iterations.
  • Identify when a change-in-course is required through experimentation and failure.
  • Explore the anatomy of the prototype and get comfortable with ‘good enough’.

Analyze an entrepreneur for their creative failure and success
Gain insight through creating a prototype.
Test your prototype in the real world.

  • Develop the skills to address your own and others’ biases so creative ideas may be embraced.
  • Survey the research on how different leadership styles react to unique ideas.
  • Assess your own style of leadership when encountering deviant ideas.
  • Identify the essential structure of stories and the best practices of storytelling to effectively communicate your ideas.

Deliver your design story with impact.
Share your creative design outcomes.

Instructors

Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)

1: Which fields can benefit from this course?

Every field needs creativity and can benefit from this course as it teaches how to use creative advantage as a business asset. 

2: How long is the whole course? In how much time can I finish it?

The course is six-week-long, and candidates should ideally complete it on time by studying for four to six hours every day. 

3: Where can I find more details related to the course?

You can download the course brochure by simply putting your details such as name, email and contact number on the course page.

4: Does the course provide any university academic credit?

No, the course does not offer university credits. The candidate will be granted a course certificate after completing the course.

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