Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
Keeping up with the recent digitization of marketing practices is the need of the hour for organizations. Technologies like cloud computing and AI have proliferated the B2B and B2C markets and have transformed consumer behavior. This course on Digital Marketing: Data, Automation, AI, and Analytics by Emeritus trains candidates in modern data analytics and automation skills.
Through a plethora of industry examples, including those of big players like Google and FedEx, the Digital Marketing: Data, Automation, AI, and Analytics online course explores customer journey maps and the aspect of storytelling in marketing. Further, candidates enrolled in this course will take a practical approach by solving real-life marketing problems.
Kellogg School of Business has partnered with Emirates to offer Digital Marketing: Data, Automation, AI, and Analytics training. Therefore, candidates who complete the program will receive a digital certificate from the institution and can use this to boost their career opportunities. The two-month training program is entirely online and requires 2-4 hours of study per week.
The Highlights
- Online course
- Two-months duration
- Digital certificate by Kellogg Executive Education
- Kellogg School of Business collaboration
- Flexible payment options
- Practical training
- Extensive curriculum
- Global leaders as faculty
Programme Offerings
- Completely online
- Kellogg School Of Business Collaboration
- digital certificate
- Industry-oriented course
- Practical Learning
- Instructor-led
- High-impact programme
- Flexible fee payment
- Industry examples
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Kellogg School of Management, Evanston |
- The total fee for this course is $2,750.
- To pay the fee, choose any one option that is most convenient to you:
- Pay the full course fee at once, or
- Use two/ three installments to complete the payment.
- Candidates can also get a discount of $275 by sharing the course with others.
Digital Marketing: Data, Automation, AI and Analytics fee structure
Course | Total fee in USD |
Digital Marketing: Data, Automation, AI and Analytics | $2,750 |
Eligibility Criteria
Candidates enrolled in the Digital Marketing: Data, Automation, AI, and Analytics program will get a digital certificate from Kellogg Executive Education after completion. For this, they have to take an exam.
What you will learn
Candidates who complete the Emeritus Online Course on Digital Marketing will gain in-depth knowledge of:
- How modern marketing is scaled by automation, powered by data and optimized by analytics
- Customer segmentation techniques
- Storytelling as a way to accelerate marketing in the digital world
- How to attract and retain customers
Who it is for
This course is for anyone whose job entails onboarding and retaining customers, managing marketing teams and delivering products and services. The following job holders can apply for Digital Marketing: Data, Automation, AI and Analytics training:
- Business Leaders
- Managers
- Seasoned Marketing Professionals
Admission Details
Step 1. If you wish to take admission in the Digital Marketing: Data, Automation, AI and Analytics online training, click on this link: https://online.em.kellogg.northwestern.edu/digital-marketing-strategies
Step 2. Before getting enrolled, you can download the course brochure to get more information related to the course. To do this, enter your details in the ‘Download Brochure’ section.
Step 3. To enroll for the programme, scroll down and click the ‘Apply Now button.
Step 4. You will have to register yourself as a user by creating an account. You can skip this step and directly log in if you already have an account.
Step 5. Finally, pay the course fee and start learning.
Application Details
There is no separate application form for the Digital Marketing program by Kellogg School of Business apart from the sign-up procedure. All you have to do is create an Emeritus account and pay the course fee to access the course.
The Syllabus
- Customer Expectations in a Digital World
- Marketing Transformation as a Journey
- Laying out the Framework: 5 Marketing Transformation Lanes
- Customer Insights: Deductive and Inductive
- Ethnography
- Customer Experience Mapping
- Human Factors Research
- Social Data Mining
- MotiveScapes
- AI in Customer Insight
- A Priori vs. Response-based Segmentation
- Segmentation Process Overview (Hypothesize, Quantify, Validate/Describe)
- Behavioral Marketing and Automated Behavioral Marketing
- Customer Journey Mapping
- Improving Customer Experience with ERRC Grid (Eliminate, Raise, Reduce, Create)
- Content Management Process
- Creating Content Hubs
- Structure of Storytelling
- Transmedia Storytelling
- Storytelling Campaign Design
- Campaign strategy
- Steps for implementation
- Measuring, monitoring, and adjusting campaign execution
- Automating the campaign process with AI and machine learning
- Marketing attribution models
- The marketing attribution process
- Experimentation for continuous improvement
- The role of technology in testing and experimentation
- Marketing Automation
- AI Applications and Customer Lifecycle (Understand, Reach, Attract, Convert, Engage)
Evaluation process
The candidates will have to take a certification exam for Digital Marketing: Data, Automation, AI and Analytics program, and the certificate will be graded as Pass or Fail. To pass, candidates must score at least 80% in the exam.
Instructors
Kellogg School of Management, Evanston Frequently Asked Questions (FAQ's)
There are no specific prerequisites for the course, but it is designed for marketing professionals from various sectors.
Candidates from retail, global shipping, automotive, telecommunications, hospitality and manufacturing sectors can apply, to name a few.
The instructor for this course is Professor Mohanbir Sawhney, a global leader and research scholar in the field of marketing analytics. He has written several management books and is the Associate Dean for Digital Innovation.
Candidates will require 2-4 hours of study per week for two months to complete this course.
Yes, you can do so by entering your name, email address, work experience, and other details in the ‘Download brochure’ section and get access to the brochure.