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Fees Details

General

₹ 65.50 K

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

The KL University Online MBA Digital Marketing is a 2-year specialised MBA degree online programme. This online MBA in digital marketing is designed to equip students with design thinking and innovation, marketing management, strategic management, and more. Students from KL University also include electives in digital marketing, along with sectoral electives.

Anyone who wants to work independently, seeking a transition into managerial and leadership roles, or wishes to restart their studies without leaving their jobs can opt for the KL University Online MBA Digital Marketing. Read the Online MBA in Digital Marketing admission programme, eligibility criteria and more.

Programme Offerings

UGC entitled online MBA degree
Live interactive sessions
video tutorials
Robust LMS platform
Weekly schedule of learning
Case Studies
Gamified practice tests
Discussion Forums
practice assignments
End-term exam

Eligibility Criteria

Candidates should have passed an undergraduate degree in any stream with a minimum of 50% marks or equivalent from a recognised university.

Admission Details

Eligible candidates may pursue the KL University Online MBA Digital Marketing online. They need to complete the online registration form and register themselves. They are required to upload scanned documents and pay the requisite fees. After filling up the form, they need to track their application status. After that, shortlisted candidates will get an admission confirmation notification via email/SMS.

Application Details

Mentioned below are certain steps that applicants may follow to apply for KL University Online MBA Digital Marketing application form:

Go through the official URL - https://www.kluonline.in/mba-digital-marketing.html
Meet the online MBA Digital Marketing eligibility criteria
Register on the official website
Upload the required documents (Qualifying mark sheets, caste certificate, bonafide certification, and others)
Complete the nominal registration fee
Track application status
Start learning after getting admission confirmation

The Syllabus

The KL University Online MBA Digital Marketing syllabus is divided into four semesters consisting core courses and 8 electives with two sectoral electives. Students will have to choose the electives during the third and fourth semesters. The detailed online MBA Digital Marketing syllabus at KL University is mentioned below.

Design Thinking and Innovation
Introduction to Business analysis & R Programming
Business Research Methodology
Human Resource Management
Financial Management
Operations Management
Information systems & ERP
Soft Skills for Managers

Strategic Management
Entrepreneurship & Family Business
ELECTIVE 1
ELECTIVE 2
ELECTIVE 3
ELECTIVE 4
Sectoral Elective 1

Business Ethics & Corporate Governance
ELECTIVE 5
ELECTIVE 6
ELECTIVE 7
ELECTIVE 8
Sectoral Elective 2
Management Research Project

Elective Courses

Digital Marketing

Media Planning
Social Media Marketing &Analytics
Mobile Marketing
Search Engine Optimization
Affiliate marketing
E-Mail & Content Marketing
Digital PR & Corporate Communication
E-Commerce

Sectoral Electives

Banking

Overview of Banking
Banking Service Operations

Retailing

Overview of Retailing
Management of Retail Operations

Healthcare & Hospitality Management

Overview of Healthcare Management
Management of Healthcare Operations

Information Technology

Marketing of Software Solutions
IT Enabled Services

Rural & Agricultural Marketing

Overview of Agriculture & Rural Sectors in India
Management of Agricultural & Rural Development in India

Pharmaceutical Marketing

Pharmaceutical Marketing Management
Advanced Pharmaceutical Marketing Management

Evaluation Process

Koneru Lakshmaiah Education Foundation, Guntur will conduct internal and external assessments in an online proctored mode. The assessments carry 30 marks and 70 marks, respectively. The evaluation will be conducted through LMS. The duration of semester-end exams will be three hours.

KL Online Frequently Asked Questions (FAQ's)

1: How can I enrol in the KL University Online MBA Digital Marketing programme?

To enrol in the Online MBA Digital Marketing at KL University, you need to fulfil the course eligibility criteria. Post that, you should complete the registration process, upload the required documents and pay the admission fee.

2: Who can all apply for the KL University Online MBA Digital Marketing?

Individuals who want to work independently, look for a career shift into managerial and leadership roles, continue studying while working, or restart their career after a break from their jobs can enrol in KL University Online MBA Digital Marketing.

3: What can I do after completing the KL University Online MBA Digital Marketing?

Upon completion of the KL University Online MBA Digital Marketing, graduates will find numerous job opportunities. Some popular job options include Market Research Analyst, Public Relations Manager, Content Marketing Manager, Advertising Manager, Social Media Manager, and Brand Manager, among others.

4: How many photographs and photocopies of the documents are required for the online MBA Digital Marketing admission?

Applicants must submit one photocopy of the required documents attested/notarised by a gazette officer of the Government. They also need to provide three Passport size photographs.

5: What is the mode of examinations for the online MBA in Digital Marketing programme?

The exams for the online MBA in Digital Marketing will be conducted in an online mode, thus candidates need to have a string internet access.