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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesLondon Business School, London

The Syllabus

  • Interpret digital marketing trends and see examples of the 3C Framework in action.

  • Understand how to harness the power of content marketing, how to build a  strategy and what metrics define its success

  • Explore how search engines work and what elements make for a good SEO strategy. 

  • Deconstruct paid search, how it works, and which strategies convert best on AdWords and Amazon Marketplace.

  • Analyse how digital marketing is affecting client relationships and explore different selling strategies in the B2B environment.

  • Revise your mindset to think about apps not ads and discover what metrics to measure.

  • Tune into the social media listening-response loop to gather insights, identify trends and build a social listening strategy.

  • Understand the power of social sharing, creating influencers and fostering social media advocacy – even in B2B environments. 

  • Appreciate the payoff for personalising digital content and learn how to integrate wallets, apps and payments into one cohesive loyalty strategy. 

  • Learn why location is the new currency of marketing and how an omnichannel marketing strategy will put you ahead of your competition.

Instructors

Articles

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