Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom, Campus Based/Physical Classroom | Video and Text Based |
Course Overview
The Advanced Certificate in Brand Communication Management certification course is a 5-month online programme. This course is designed to equip learners with essential skills in branding and communication for the digital marketing industry. It covers key topics such as Branding Fundamentals, Customer Centricity, Marketing Communications, Social Media, and Content Marketing.
Throughout the Advanced Certificate in Brand Communication Management certification by upGrad in partnership with MICA, learners will benefit from top-rated faculty and industry experts, who provide engaging live sessions, case discussions, and hands-on projects. The programme also offers networking opportunities with MICA and upGrad's digital marketing alumni base, developing a vibrant community of brand strategists.
Upon successful completion of the Advanced Certificate in Brand Communication Management training, participants will receive an advanced certificate from MICA and Executive Alumni status. The course ensures comprehensive career support with 1:1 career counselling, interview preparation, and placement assistance from industry experts. It is ideal for both freshers and mid-level professionals looking to upskill in the branding and communication domains. The flexible online format allows learners to balance their studies with other commitments.
The Highlights
- Online + Optional Immersion Format
- 5 Months of Course
- 300+ Hiring Partners
- Certificate from MICA in Association With upGrad
- Executive Alumni Status by MICA
- Top Rated Teaching Faculty and Instructors
Programme Offerings
- Q&A forum
- Expert feedback
- Industry mentors
- Student Support Team
- Jobs on Career Centre
- Capstone Project
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MICA, Ahmedabad |
Advanced Certificate in Brand Communication Management Fee
Mode of Enrolment | Fee |
Advanced Certificate in Brand Communication Management | Rs.1,01,000 |
Eligibility Criteria
Educational Qualification
In order to register for this course, candidates need to have a bachelor’s degree from any recognised university in any discipline.
Work Experience
This programme is designed for professionals who hold executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR, and Branding, with 0 to 2 years of experience.
Certification Qualifying Details
In order to get a certificate, candidates must complete all the modules of the course.
What you will learn
After completing the Advanced Certificate in Brand Communication Management certification syllabus, the candidate will be able to understand the principles and strategies behind effective branding and how to create a strong brand identity. Candidates will learn how to put the customer at the centre of branding efforts to build lasting relationships and loyalty. They will master the art of crafting compelling messages and campaigns to effectively reach and engage target audiences. Candidates will also develop expertise in leveraging social media platforms and content marketing techniques to enhance brand visibility and engagement.
Who it is for
Advanced Certificate in Brand Communication Management classes are designed for individuals who are in the following fields:
Admission Details
To enrol in the Advanced Certificate in Brand Communication Management online course, follow these simple steps:
Step 1. Visit the provided link: https://www.upgrad.com/brand-and-communication-management-certificate-program-mica/.
Step 2. Click on the "Apply Now" button.
Step 3. Enter your phone number or email address.
Step 4. Complete the application form.
Step 5. Click on the "Reserve a Seat" button.
Step 6. Provide the necessary payment and billing details to finalize the registration process.
Application Details
The application form requires the applicant to provide personal information like name, date of birth, email, phone number, city, and gender. It also inquires about the completion of their degree, current work status, work experience, years of experience, current designation, organization, and industry. Additionally, applicants have the option to enter a referral code if applicable.
The Syllabus
- Introduction to Branding
- Customer Centricity
- Brand Management and Assessment
- Marketing Communications - Channels
- Integrated Marketing Communications
- Brand and Agency
- Brand Campaign Management - I
- Brand Campaign Management - II
Instructors
MICA, Ahmedabad Frequently Asked Questions (FAQ's)
Candidates with a bachelor's degree from any recognized university in any field of study are eligible for this course.
Upon successful completion of the programme, participants will be awarded a certificate along with the status of being an executive alumnus.
6 hours/week is the time commitment for this programme.
Yes, participants have the option for a 2-day Annual Academic Immersion at MICA's campus.
Yes, participants can choose from specializations like Social Media & Content Marketing and Marketing Communications - PR.