Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Advanced Program in Digital Branding & Advertising explores fundamentals of branding and its process and characteristics, the course encourages students to learn about building a brand identity with branding elements which include brand name, slogan, colours & logo which helps a brand to stand out from other products and services and easily identifiable as a particular company.
The Advanced Program in Digital Branding & Advertising syllabus covers the fundamentals of advertising to create an effective advertising strategy to make an advertising campaign successful. The course focuses on online which includes social media, display advertising, and search engine advertising as well as offline advertisement which includes television, radio, print, and outdoor advertising.
The Advanced Program in Digital Branding & Advertising Training equips candidates with the skill of rebranding an established brand to make a new image and identity of the brand in the minds of the customer, market, and stakeholders. The course focuses on international branding strategies to grow a brand in developed markets and measuring advertising and branding efforts with various techniques and methodologies.
The Highlights
- Online Learning
- 6 Months course
- 10+ Live sessions
- Case study based learning
- Q&A sessions
- Certificate from India’s top B-School
- Placement support
Programme Offerings
- Group Projects
- case study
- Live Session
- Certification
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MICA, Ahmedabad |
Course | Fee |
Advanced Certificate in Digital Branding & Advertising | Rs. 1,50,000 + GST |
The MICA’s Advanced Certificate in Digital Branding & Advertising fee must be paid Rs. 1,50,000 + GST, there are also various EMI partners companies offering different slabs of EMI options for the course.
Eligibility Criteria
Candidates with having bachelor's degree from a recognised institute and at least 2 years of work experience in the field of Branding, Advertising, Public relations, Copywriting, Market Research, Sales and Marketing can join the Advanced Program in Digital Branding & Advertising online certification course.
Certification Qualifying Details
Candidates must submit all the in-course assessments and projects on time and candidates must attend all classes in order to qualify for the certification in the Advanced program in Digital Branding & Advertising from MICA.
What you will learn
After the completion of the Advanced Program in Digital Branding & Advertising online training, candidates will learn about Fundamentals of branding, social media marketing, advertising strategy, marketing communication, brand brief writing, brand identity, etc.
Who it is for
Marketing and Advertising working professionals who want to upskill and gain knowledge of advanced techniques and tools in Branding and Advertising to implement the traditional branding and marketing aspects to make brand and marketing strategy in the digital world can join the Advanced Program in Digital Branding & Advertising course.
Admission Details
Step 1. To know more about the Advanced Program in Digital Branding & Advertising online training, open the course website (https://www.upgrad.com/executive-management-in-digital-brand-advertise-mica/)
Step 2. Click on the “Start Learning” button at the top right of the page to proceed
Step 3. Enter your mobile number to start the Application
Step 4. Enter OTP to proceed
Step 5. Fill in the required details and submit the Application
Step 6. Get shortlisted and receive an offer letter
Step 7. Confirm your Registration by paying the Initial Amount of Rs. 10,000
Application Details
- Fill in the Basic Information including First Name, Last Name, Gender, Date of Birth, city, state and Country.
- Enter the Highest Education Qualification, with the name of institute, degree level and year of graduation.
- Enter the work experience details including Area of career, designation, name of the company and total years of work experience
The Syllabus
- Characteristics of Strong Brands
- Branding Process
- Brand Positioning
- Importance of Customer Focus
- Drivers of Consumer Behaviour
- Consumer Personas
- Deriving Insights
- Developing Brand Concept
- Testing Brand Concept
- What is Brand Relaunch?
- Why do Organizations Relaunch?
- Brand Re-launch Examples
- International Markets
- FMCG Branding
- Luxury Branding
- B2B Branding
- Brand Measurement Methodology
- Brand Measurement Tools
- Measuring Brand Equity
- Brand Health
- Managing Brand Reputation
- Introduction to IMC
- IMC in a Digital Age
- Marketing Communications Mix
- Advertising Fundamentals
- Creating Effective Advertisement
- Shortlisting the Best Ideas
- Evaluation Great Ads
- Advertising Brief
- Media Planning and Buying
- Offline Advertising - Print, Outdoor, TV & Radio
- Events & Sponsorship
- PR
- Introduction to Performance Marketing
- SEO
- SEM
- Establishing Social Media Presence
- Develop a Social Media Strategy
- Monitoring and Optimising SMM campaigns
- Mapping Brand & Business Goals
- Effective Social Media Reports
- Content Formats
- Content Creation
- Content Distribution
- Content Marketing Calendar
- Introduction to the Media Industry
- Media Planning & Buying
- Media Management
- Creating Brand Experience Toolkit
- Brand Positioning
- Brand Pricing and Packaging
- Brand Design
- Brand Identity
- Measuring Offline Advertising Efforts
- Measuring Online Advertising Efforts
- Cost Vs. Scale Framework
- Types of Agencies
- Roles & Structures of Brand / Ad Agency Teams
- Processes and Communication
- Careers in Branding & Advertising
Instructors
MICA, Ahmedabad Frequently Asked Questions (FAQ's)
Graduate candidates from any background of education can enroll in this Advanced Program in Digital Branding & Advertising online course.
It takes 6 months to complete the Advanced Program in Digital Branding & Advertising online training at the rate of 6-8 hours per week.
Candidates will get a certificate of completion in the Advanced Program in Digital Branding & Advertising course from MICA.
The Advanced Program in Digital Branding & Advertising tutorial offers a Q&A students support forum for doubt resolution by industry experts.
There are varieties of job roles in Advertising, Branding, sales, and Public Relations after completing the Advanced Program in Digital Branding & Advertising certification.