Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The Advanced Certificate Program in Digital Marketing is formulated by encompassing web-based and mobile-based technologies to acquaint participants with digital marketing's essentialities. The certification educates participants and aims to impart working knowledge in the Digital Marketing domain and develop a comprehension of the framework with the field of Marketing business and its domains.
The Advanced Certificate Program in Digital Marketing uses cutting-edge techniques, platforms, and communication into interactive dialogues among individuals, communities, and organisations to market products and procure beginners and apprehend the broad market.
The certification programme aims to educate the participants about the elementary aspects of the new Digital Marketing landscape and enable participants to apprehend the various tools and concepts that will aid organisations in transit to Digital Channels.
The Advanced Certificate Program in Digital Marketing focuses on developing and designing aspects of a digital offering, enhancing customer engagement through e-CRM, and the attainment of proficiency in social advertising.
The Highlights
- PG Certificate and Alumni status
- The course duration is 4.5 months.
- Live tutored classes
- Eminent faculty from MICA
- Hands-on practice on Digital marketing tools
- Learn to use various digital marketing channels
- Weekend classes available
Programme Offerings
- Hands-on Experience
- Flexible timings
- In-Depth online discussions
- Accessible from Anywhere
- Alumni Network
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MICA, Ahmedabad |
Advanced Certificate Program in Digital Marketing Fee structure
| Heads | Amount | |
| Indian Residents | International Students | |
| Course fee | Rs. 80,000 + GST | USD 1750 |
Eligibility Criteria
Education
Indian aspirants: Graduates must have completed their high school, higher secondary, and Bachelor's (10+2+3) with a minimum aggregate from a recognised university (UGC/AICTE/DEC/AIU/StateGovernment) or equivalent in any discipline.
International aspirants: Graduates must have completed graduation or equivalent degree with a minimum aggregate from any recognised and well-established Institution or University in their respective country.
Skills
Candidates must have proficiency in the English language. Spoken and written skills in the language are mandatory.
Certification Qualifying Details
Upon successful completion of the certification course, and after successful payment of all due fees, the participants will receive an Advanced Certificate Program in Digital Marketing Course by MICA.
What you will learn
Advanced Certificate Program in Digital Marketing furnishes optimal skill sets. Graduates acquire competence in SEO, Social Media and Content Marketing, SEM, Marketing Analysis, and Branding.
Graduates also hold an added advantage as they acquire and excel in the following skill sets:
- Bridge the critical aspects of marketing to today's online portals and channels.
- Elementary knowledge of the digital landscape and construct a case to leverage online portals and channels.
- Develop a holistic approach to various essential techniques and channels, facilitate social media marketing, search marketing, display protocols, mobile, and video marketing protocols.
- Generate online brand building initiatives that create a viable platform.
- Elementary knowledge on how to generate useful landing pages.
- Use of the Principle of Conversion Rate Optimisation to acquire more conversions profitably and beneficially.
- Elementary knowledge on the utilization of paid social media content generation in the form of the advertisement platforms on budding platforms like Twitter, Facebook, LinkedIn, and Instagram.
- Elementary knowledge on the customisation of the audience reach and effective management of the finance and ROI of the online paid campaigns in the Google ecosystem.
- Elementary knowledge on the drive traffic, conversion, and engagement of the utilization of content marketing and inbound strategies
- Application of relevant concepts, theories, and tools to effectively execute, measure and monitor an annual online marketing scheme.
- Use of analytics to operate actionable improvements.
Who it is for
Besides students, working professionals are also eligible to apply for the Advanced Certificate Program in Digital Marketing. Professionals such as:
Digital marketing professionals: Professionals who belong to either generalists or specialists and are eager to reach the top echelons of digital marketing are eligible to enrol for this certification programme.
Other professionals: wanting to dive into the growing segment of digital marketing and enhance their skills and boost their career shift for eternal growth are eligible to enrol for this certification program.
Entrepreneurs and Business owners: wanting to leverage digital portals and channels and to expand and broaden the brand and pilot multiple paying customers profitably and sustainably.
The Advanced Certificate Program in Digital Marketing programme is applicable for students, freshers, brand and communication managers, entrepreneurs, sales professionals, and traditional managers. The subject of digital marketing is relevant in several fields like marketing, retail, law, health, automobile. Training and education, entertainment, real estate, food, and fashion industry.
Admission Details
The admission process for the Advanced Certificate Program in Digital Marketing occurs in a four-step process- Registration, Program Application, Interview, and Scholarship and Offer Letter.
Step 1- Registration Process:
Participants must share some details through a concise form available on the college/institution's website.
Step 2- Program Application:
In this step, candidates must provide a detailed yet straightforward form about their experience and academic qualifications.
Step 3- Interview
Participants will give an interview via telephone and they will be gauged about passion and eligibility for the programme. The candidate must pick an interview date according to convenience. A small, refundable interview booking fee of Rs. 1,000 is charged.
Step 4- Offer Letter
Once all formalities are completed, participants will receive an offer letter to join the Advanced Certificate Program in Digital Marketing programme if selected for the course programme.
Application Details
- All applications for an Advanced Certificate Program in Digital Marketing programme must be made through an Online Application Form.
- The mode of payment is available both as an online and offline mode of payment. The online payment is done through a Debit card/Credit.
- Candidates must ensure that the Credit Card/Debit Card is with them at the time of filling out the Application Form.
- Participants who have opted to pay the Application Fee or Installments of the Fee through Demand Draft or Pay Orders must ensure that the Demand Draft or pay Orders for the applicable amount is sent to “Arrina Education Services Private Limited” at Mumbai.
- To draft the application fee, candidates must send the DD or PO to the institution's address listed below along with the downloaded copy of the Application Form.
- Candidates must ensure to write details such as Name, Course Name and Contact number at the back of the DD or PO.
- All DD or PO along with a downloaded copy of the Application Form must be sent to the following address stated- Student Relationship Manager, TALENTEDGE, 21, Institutional Area, Sector 32, Gurgaon 122003, Haryana, INDIA.
The Syllabus
- What is digital marketing?
- Advantages of digital medium over other mediums in media
- Role of the digital medium in today's marketing plan
- Basics of Search Marketing – Organic & Paid Search Results
- Overview of Google AdWords
- Keyword Research and Analysis
- Tracking the success of SEM
- Search Engine Optimization Techniques
- On-page & Off-page Optimization
- Setting up a Search Ad Campaign
- Different social media channels
- Building a robust Social Media strategy
- Content marketing: Storytelling in social media
- Measuring social media ROI
- Setting up a Social Ad Campaign
- The basics of Email Marketing
- Effective email content
- Customer acquisition through email
- Nurturing & automation of email marketing
- The concept of A/B testing & its use in email marketing
- Different types of display marketing
- The display marketing ecosystem
- Retargeting & dynamic retargeting
- Setting up a Display Ad Campaign
- Different kinds of mobile marketing
- The mobile marketing ecosystem
- Mobile app Marketing
- Mobile app Monetisation
- Digital measurement landscape
- Introduction to Google Analytics
- Interpretation of the data in Google Analytics
Instructors
MICA, Ahmedabad Frequently Asked Questions (FAQ's)
Advanced Certificate Program in Digital Marketing is a combination of a core programme and specialisation in Digital Marketing. This certification programme involves rigorous training in all aspects of digital marketing and any specialisation of the participant's choice.
The programme curriculum aims to educate participants on how to Strategise Communication and Digital Marketing campaigns, Develop brands and platforms that customers can connect with within the digital world.
This certification programme is for 4.5 months duration and will require seven to nine hours (approx.) of engagement per week, which is flexible, for the duration of a 4.5 months programme.
The Advanced Certificate Program in Digital Marketing trains aspiring professionals and students from across cities. The mode of delivery is online, and the course also provides networking sessions and student meet-ups organised in major cities every three months.
Advanced Certificate Program in Digital Marketing offers a strong experiential component that prepares participants to apply the learnings in the job. The cases and industry projects help participants experience real-life challenges in marketing.