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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

An IDC report states that Businesses worldwide are expected to spend $2.3 trillion by 2023 on digital transformation technology and services. The Digital Business Strategy: Harnessing Our Digital Future certification course focuses on a novel approach to striking a balance across old approaches and innovative ways for businesses to leverage disruptive technology to enhance best practices.

The Digital Business Strategy: Harnessing Our Digital Future certification by Get smarter and MIT focuses on harmonizing various essential relationships: physical objects, human brains and machines, digital platforms, the crowd, and the core (centralized knowledge) with a concentration on allowing efficient digitalization.

The Digital Business Strategy: Harnessing Our Digital Future online course delves into the possibilities of disruptive technologies for business, preparing candidates to lead innovation inside their own company. Candidates will be advised to utilize their acquired corporate strategy knowledge throughout the online course in real-life circumstances, and candidates will eventually get an MIT completion certificate.

The Highlights

  • Shareable certificate
  • Course provider Getsmarter
  • MIT offering
  • Downloadable resources
  • 6 weeks duration
  • Split option of payment
  • Projects and assessments
  • 5-8 hours per week
  • Online learning
  • Self-paced learning

Programme Offerings

  • Case Studies
  • video lectures
  • Live polls
  • Offline resources
  • online learning
  • Self-paced learning
  • quizzes
  • Infographics.

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesMIT Sloan School of Management, Cambridge

The Digital Business Strategy: Harnessing Our Digital Future certification fees is as follows:

Course

Cost in INR

Digital Business Strategy: Harnessing Our Digital Future certification fees 

Rs. 275,740  

Note: Kindly note that the fees may vary from time to time. So kindly check the official website for the latest update.

Installments pattern -

1st installmentRequired before:

2025-03-04

Amount Due:

₹137,870.00 INR

2nd installmentRequired before:

2025-04-03

Amount Due:

₹137,870.00 INR


Eligibility Criteria

Certification Qualifying Details

To qualify for the Digital Business Strategy: Harnessing Our Digital Future certification. Participants must finish the course modules and send assignments and projects on time. Participants must participate in classroom live polls, surveys, case studies, questionnaires, and quizzes. Throughout the curriculum, participants are graded on the basis of projects, assignments, and classroom activities. To be certified, all of the qualifications listed in the reference handbook must be met.

What you will learn

Knowledge of Digital Tools

After completing the Digital Business Strategy: Harnessing Our Digital Future certification syllabus, the candidates will have:

  • A grasp of the key characteristics of digitalization for digital economy business success, facilitated by MIT faculty.
  • The ability to spot fresh prospects for innovation and propel your company's digital growth.
  • Effective techniques for staying ahead of the digital disruption in your business model

Who it is for

The Digital Business Strategy: Harnessing Our Digital Future certification by Getsmarter is ideal for professionals such as:

  • Manager
  • Entrepreneur
  • Project Manager
  • Operations Manager
  • Digital Marketing Manager
  • Marketing Executive
  • Marketing Manager

Admission Details

To get admission in the Digital Business Strategy: Harnessing Our Digital Future tutorial, follow the steps mentioned below:

Step 1. Open the course website with the link given below (https://www.getsmarter.com/products/mit-sloan-digital-business-strategy-harnessing-our-digital-future-online-short-course)

Step 2. Click on the ‘Register Now’ button to start the registration

Step 3. Read T&C carefully and agree to further proceed

Step 4. Generate a profile on the course provider Getsmarter website

Step 5. Fill the billing details and provide sponsor details if applicable

Step 6. Pay the fee with a credit/debit card or bank transfer and start learning

Application Details

The application form for the Digital Business Strategy: Harnessing Our Digital Future certification by Getsmarter will include personal and professional details Fill in this information.

The Syllabus

  • Discuss the rapid growth of digitization
  • Review the standard partnership between minds and machines
  • Determine how to adapt decision making in a business to capitalize on the benefits of a data-driven approach
  • Summarize complementary change, which is a key concern for effective digital transformation in a business
  • Determine how the key practices and processes of a business fit into the Matrix of Change to enable effective digital transformation

  • Review the history of AI to understand the challenges of the first wave and how the second wave could be valuable to businesses
  • Show how machine learning could be valuable to businesses
  • Relate machine learning to the rebalancing between mind and machine that is taking place in the second machine age
  • Investigate how machine learning could be used in a business context

  • Discuss the economics of bits and the economics of atoms
  • Relate key concepts regarding the digital economy to a business
  • Show the value of network effects, Metcalfe's law, and complements in the digital economy
  • Analyze the potential for a business to capitalize on the economics of the digital economy

  • Discuss the economic power of different platforms
  • Associate O2O, two-sided, and n-sided platforms with the value they could generate in a business context
  • Determine how platforms capitalize on network effects to generate value
  • Deduce pricing strategies in relation to the commoditization and price reductions caused by platforms

  • Associate the effectiveness of the crowd with the benefits of decentralization as enabled by transformational technologies
  • Analyze the impact of the rebalancing of the core and the crowd on the centralized core and business practices in general
  • Deduce effective approaches to business experiments that utilize the decentralized benefits of the crowd
  • Decide on appropriate crowd-related experiments for a business while considering the potential risks associated with the crowd

  • Investigate decentralized technologies, specifically blockchain technology and its use for cryptocurrency and smart contracts
  • Evaluate the impact of decentralization on a business
  • Conclude why firms are still necessary and how management and leadership positions within firms have changed in the second machine age
  • Reflect on the future of a business by making recommendations for digital transformation using insights gained from completing the Matrix of Change

Instructors

MIT Sloan School of Management, Cambridge Frequently Asked Questions (FAQ's)

1: What should a digital strategy include?

A digital strategy must include digital marketing, online presence, cyber security, customer feedback, etc.

2: What are the three basic business strategies?

Niche strategy, cost strategy, and service strategy are the three basic business strategies. You may master these with Digital Business Strategy: Harnessing Our Digital Future training course.

3: What is the example of digital business strategy?

Examples of digital business strategies are a Twitter campaign that involves influencer alliances, a content marketing plan that leverages online guides to generate leads, or a brand marketing approach that leverages email and social media to develop customer satisfaction.

4: Why is digital strategy important?

A digital strategy assists in outlining and defining a clear route to strategic objectives. You will master these with Digital Business Strategy: Harnessing Our Digital Future online course.

5: Which is the best course for digital business strategy?

The Digital Business Strategy: Harnessing Our Digital Future training course is best for learning digital business strategy.

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