Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
As social media advances, it presents companies with new and interesting opportunities to communicate with their consumers and engage them. However, in order to motivate actual action, they must first grasp the science underlying social media to properly leverage it for commercial success. The Social Media Strategy: Creating Engagement, Insight, and Action online course provides an in-depth study of the factors driving social media and how it may be utilized tactically to achieve an organisation's objectives.
According to a, We Are Social report, Between January 2020 and January 2021, a total of 490 million people began accessing social media for the first time. Using The Hype Machine, Sinan Aral's book, The Social Media Strategy: Creating Engagement, Insight, and Action training provides deep knowledge of technology and trends of the social media landscape, as well as the socioeconomic and neurological variables that drive human nature.
The Social Media Strategy: Creating Engagement, Insight, and Action syllabus also teach about numerous effective strategies for improving the social media marketing approach during this course. With assistance from MIT academics and industry professionals, candidates will leave with the skills to leverage the opportunity of social media in the present and in the future.
The Highlights
- Downloadable resources
- Self-paced learning
- 6-8 hours per week
- 6 weeks duration
- MIT offering
- Course provider Getsmarter
- Split option of payment
- Shareable certificate
- Projects and assessments
- Online learning
Programme Offerings
- Live polls
- Case Studies
- video lectures
- Self-paced learning
- quizzes
- Offline resources
- Infographics
- online learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | MIT Sloan School of Management, Cambridge |
Social Media Strategy: Creating Engagement, Insight, and Action Fees Structure
Fee type | Fee amount in INR |
Social Media Strategy: Creating Engagement, Insight, and Action fees | Rs. 246,344 |
Eligibility Criteria
Certification Qualifying Details
To qualify for the Social Media Strategy: Creating Engagement, Insight, and Action certification, Students must submit all assignments and projects and complete all the training modules of the online program. Applicants must participate in engaging classroom activities like quizzes, surveys, live polls, case studies, and other exercises. Students are assessed based on a series of class activities, projects, assignments that they have submitted. Students must fulfill all of the criteria stated in the coursebook to be eligible for certification.
What you will learn
After completing the Social Media Strategy: Creating Engagement, Insight, and Action online course, Applicants will learn about the useful instruments for using social media to reach strategic corporate goals and knowledge of social media's economic and physiological roots. Candidates will get a handbook of marketing strategies for today's hypersocialized society and Insightful commentary from famous social media guru Sinan Aral, plus a bunch of prominent industry professionals.
Who it is for
Business leaders, social media managers, and marketing managers understand how social media influences the firm, community, or organization in which they operate. The techniques and concepts covered in the course may be used in a variety of situations to assist professionals in navigating the complexities of social media and using it to drive action and target audiences.
Admission Details
To get admission to the Social Media Strategy: Creating Engagement, Insight, and Action course, follow the steps mentioned below:
Step 1. Follow the given URL to open the official course page (https://www.getsmarter.com/products/mit-social-media-strategy-online-short-course)
Step 2. To start the registration process, click on the ‘Register Now’ button
Step 3. Agree with the terms and conditions of Getsmarter and save to continue
Step 4. Generate a profile on the Getsmarter platform and save
Step 5. Provide the sponsor details if applicable and fill billing address
Step 6. Make payment using a credit/debit card or bank transfer and start learning
The Syllabus
Instructors
MIT Sloan School of Management, Cambridge Frequently Asked Questions (FAQ's)
Any successful social media content strategy consists of three major components: the time of publishing, type of content, and the regularity of publishing.
Remarketing is the most effective social media marketing strategy.
A social media strategy will guarantee that social media activities are more productive and serve to promote overall business goals.
The most significant benefit of social media marketing is the ability to reach out to the target audience, stay connected with them, and answer their inquiries fast.
Some of the benefits of social media are:
- increase visibility
- connect at any moment.
- create relationship
- Share knowledge