Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
With the help of the Customer Centric Solutions with Design Thinking & Innovation certification programme by Emeritus, the students will be able to gain insights on various areas such as the practical implementations of design thinking as well as meeting the social, emotional, and functional needs of their customers by producing related services and products. With this course, the students will be able to resolve their customer’s issues by keeping in mind their pain points, while simultaneously developing your professional path to success by coming up with user-centric designs. The students will develop a mindset that is focused on success which will lead to new innovations in terms of products and services.
This course will be taught with the help of video lectures and discussion boards. World-renowned industry experts will be addressing the students in the pre-recorded interviews, motivating students to achieve their goals. The course is for a duration of 2 months, requiring a weekly effort of 4 to 6 hours.
The Highlights
- 2-month duration
- The weekly effort of 4-6 hours
- Offered by National University of Singapore
- Certification provided by Emeritus
- 14-day money back guarantee
- Industry experts as guest speakers
Programme Offerings
- Online Classrooms
- Pre-recorded roleplays
- video lectures
- Orientation week
- Doubt clarifications
- Programme support teams
- Study Materials
- Design thinking playbook
- assignments
- Case Studies
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | NUS Business School, Singapore |
Details about fees are mentioned below for this program:
- The base fee of this program is 1,500 USD.
Fee Category | Amount in USD |
Base Fee for one instalment | 1,500 |
Eligibility Criteria
Work Experience
The programme requires information about the candidate’s work experience while registering, however, no information about mandatory work experience is mentioned by Emeritus.
Certification Qualifying Details
The candidates successful in completing this course will be provided with a verified digital certificate by NUS Business School.
What you will learn
After completing this course, the candidates will be able to:
- Use design thinking and innovation as strategies for their organisations
- Apply the framework of design thinking for developing innovative solutions for complex problems related to business
- Identify the opportunities for innovation and grasp them
- Identify what the customer needs and act accordingly
- Come up with innovative products as well as service ideas
- Create new value propositions and business models using strategies
- Understand the client’s point of view but also testing and refining it
- Be able to develop personas of target customers
- Discuss practical applications of design thinking
- Apply the design thinking process to a product or service
Who it is for
The course of Customer Centric Solutions with Design Thinking & Innovation is recommended for the following candidates:
- Product or marketing directors, solutions consulting directors, customer support service directors
- Innovation-driven industries where design thinking is critical, including eCommerce, information technology, banking and finance, hospitality, marketing, entertainment, retail etc
- Head of digital products, IT, product development, marketing
- Client relations and innovation directors
- Engagement managers, senior product managers
Admission Details
Candidates are requested to take a look at the given steps for admission to the programme.
Step 1: Follow the URL provided below to land on the homepage of the programme - https://emeritus.org/university-courses-online/design-thinking-and-innovation-for-business/
Step 2: Look for the option for ‘Apply now’ at the bottom right after scrolling down a little and click on it.
Step 3: The candidates will be required to log in using their emails and passwords before purchase. If not an existing user, they will have to register on the site by clicking on ‘Create account
Step 4: After logging in, candidates will be taken to a page where they will be required to put in their personal details. They have to specify their names, contact information, work experience etc.
Step 5: Choose your payment option (whether you would like to pay it in one instalment or would like to apply for 2 or 3 payments.)
Step 6: Enter your credit or debit card details. Click on pay now to secure your seat.
Step 7: You are now enrolled.
The Syllabus
- Identify the customer journey, problem statement or underlying issue and possible solution options
- Pinpoint target users and design interview questionnaires to understand customer pain points
Develop an empathy map to define customer profile and needs by using ethnographic research methods (interviews and observations)
- Map the customer journey to understand customers' experiences with your product/service
- Develop persona(s) of your target customers
- Analyse customers' professional profiles to gather a customer's functional, social, emotional and basic needs
- Cluster your insights and develop a point of view to envision and evaluate possible solutions
- Brainstorm ideas to explore solutions that will help customers meet their needs
- Identify desirable features of solutions and cluster ideas
- Select high-quality solution ideas that can be prototyped
- Design a prototype for the selected idea to enable a conversation with the stakeholders
- Derive insights from user-prototype interactions and stakeholder feedback to rectify flaws, address constraints and enhance strengths
- Discuss the importance of failing quickly and cheaply
- Refine prototype and solutions based on feedback from target users to better fit with user needs
- Test and refine point of view (POV)
- Discuss the practical applications of design thinking
- Describe the applications of complementary tools of innovation: Value Proposition Designer, Business Model Canvas
Instructors
NUS Business School, Singapore Frequently Asked Questions (FAQ's)
The candidates who have doubts can write regarding their problems at info@emeritus.org. They can also provide their phone numbers to the website and we will have a programme adviser to reach them.
There are various companies that recognise the Emeritus certification including Adobe, KPMG, Accenture, Flipkart, Amazon, Deloitte, IBM, CISCO, EY, Genpact, SAP, and Thomson Reuters.
An emeritus classroom consists of about 300 to 400 students, who are divided into classrooms of 150. These students represent more than 70 countries all over the globe.
The instructor who will be teaching this course is Sarah Cheah, working as an Associate Professor for the Department of Management and Organisation at NUS Business School.
Three guest speakers have been gathered for helping the students taking this programme. They are:
- Enrico Pelillo (Vice President, Global Skin Care at Procter & Gamble)
- Allan Lim (Front End Innovation and Partnerships Team, Nestlé)
- Low Cheaw Hwei (Head of Design, Philips Asia and Head of Government & Public Affairs, Philips Singapore)
Candidates can choose to pay with an international debit or credit (Diners credit card is not acceptable right now). They can also pay through a bank wire transfer.
Candidates can write a withdrawal/refund request at admissions@emeritus.org. They are eligible for requesting a full refund up to 7 days of payment or 14 days after the course starts. However, partial refunds are not offered.
Some of the study reading material is downloadable. However, the facilities for downloading video lectures are not available. The candidate can access all the course materials for up to 12 months from course commencement.
Yes, all the assignments, quizzes, and projects that are included in this programme will be evaluated for the development of the candidates. The grade requirements for completing the course will be known once the course commences.
The digital link to your certificate will be sent to all the candidates via email. Candidates can choose to embed this link to their LinkedIn or other employment websites to demonstrate their achievements.