Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
It is very important for aspiring digital marketing professionals to possess the skills of understanding the consumption changes, expectations, and digital adoption for reaching a wide range of audience and engage them for a long time.
The Digital Marketing: Strategies, Models, and Frameworks certification programme by Emeritus provides just the right content for learning the mentioned skills and making a mark in the industry. The candidates will be provided education about the impact that the Internet and social media have on the behaviour of consumers.
The course is run for 2 months and the contents will be distributed over 8 modules, which the students can easily complete with a study of 4 to 6 hours per week. This course will deliver the students exposure to contemporary practices that take place in the digital media industry with the help of recorded video lectures by industry experts, real examples of case studies, discussions, and much more throughout the course.
The Highlights
- Certification provided by Emeritus
- Expert guest speakers
- Study of 4-6 hours a week
- Offered by National University of Singapore
- 2-month duration
- 24x7 availability of support team
- 14-day money-back guarantee
Programme Offerings
- Pre-recorded roleplays
- video lectures
- Online Classrooms
- Doubt clarifications
- Orientation week
- Design thinking playbook
- Programme support teams
- Case Studies
- Study Materials
- assignments
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | NUS Business School, Singapore |
The given details are to be considered before applying for this programme:
- A sum of 1,400 USD is the basic programme fee.
- Three instalments are available for the candidates.
- For paying in two instalments, a sum of 785 USD is to be paid immediately and 643 USD the following month.
- For paying in three instalments, a sum of 588 USD is to be paid immediately, 441 USD the following month, and 441 USD in the next month.
- GST will be levied on the final price.
| Course | Fees in USD |
| Digital Marketing Strategies, Models and Frameworks | $ 1950 |
Eligibility Criteria
Work Experience
Work experiences should be mentioned by the candidates when they are registering for the course.
Certification Qualifying Details
A certificate will be awarded to those candidates who are efficient in completing the course of Digital Marketing: Strategies, Models, and Frameworks within two months.
What you will learn
Candidates will be gaining exposure to the following:
- Use digital marketing models, processes, frameworks, and analytics tools to develop strategies and measure success
- Leverage paid advertising to maximise reach, engagement, and conversions on social media and search engine platforms
- Describe the best practices and future of digital marketing
- Understand how the internet and social media impact consumer behaviour and expectations
- Identify opportunities to enhance the customer experience and engagement through customer journey mapping
- Learn about new ways for identifying and management of digital consumer behaviours
- Gain exposure to new marketing strategies
- Know more about the technologies used in marketing
- Know what marketing to Gen Zs is
- Strategize post-conversion marketing
Who it is for
This course is designed for the following candidates:
- Sales and marketing professionals and managers
- Brand and communications directors and managers
- Consultants in business and marketing, public relations, marketing and communications, global marketing, and marketing management
- Consumer-driven industries where digital marketing applications are critical, including healthcare, IT products and services, banking and finance, advertising, retail, healthcare, FMG, automotive, and education
Admission Details
Follow the steps given below to secure a seat in this programme.
Step 1: Click on the link -https://nusbsee.emeritus.org/digital-marketing-strategies
Step 2: You can find the option for ‘Apply now. Click on it to proceed further.
Step 3: Clicking on the ‘Apply now’ option will take the candidates to a page asking for login details. Register if you are a new user and log in to the site.
Step 4: The following page will require personal details such as names, contact information, work experience, etc. Fill in the form correctly and move ahead.
Step 5: There are three payment options available (one, two, and three instalments.) Choose the one best suited to you.
Step 6: Secure your seat by purchasing the course using a credit or debit card or a wired account.
Step 7: You are now enrolled in the course.
The Syllabus
- Impact of digitisation on marketing and resulting opportunities
- Changes in digital consumer behaviours and ways to manage them
- Buyer personas
- Customer journey mapping
- Engaging customers through paid, owned and earned media
- Content strategies for each phase of the digital marketing funnel
- Customer segmentation
Customer engagement strategies:
- Build brand clarity
- Get on social media
- Create and curate content
- Personalise customer experiences
- Leverage brand communities
- Paid campaign goals
- Landing page optimisation principles
- Post-conversion marketing strategy
Paid advertising on platforms such as
- Youtube
Email marketing strategies
- Framework for digital marketing measurements and identifying the right metrics
- Digital marketing ROI
- Marketing experiments
- Multi-attribution tracking
Digital marketing strategy framework
- Preparation
- Objectives
- People, process and technology
- Plan
- Execution
- Review
- Role of marketing in generating business growth
- Outlook for the future in marketing
- Marketing technology
- AI in marketing
- Marketing to Gen Zs
- Generative AI
Instructors
NUS Business School, Singapore Frequently Asked Questions (FAQ's)
Candidates will be specifically learning to target social media ads; how to create, promote, and schedule the content. They will also learn about the management of the budget.
Companies like Accenture, Adobe, KPMG, Flipkart, Deloitte, Amazon, IBM, EY, CISCO, Genpact, Thomson Reuters and SAP are where this certification is highly relevant.
There are diverse students that enrol in the programmes of Emeritus. There are 150 students in one classroom, whereas in total students are more than 600 in numbers.
The guest speakers for this course are
- Ryan Lim (Principal Consultant & Founder, QED Consulting)
- Althea Lim (Group Chief Executive Officer of Gushcloud International)
- Aaron Su (Director, Global Product Marketing, Republic of Gamers, ASUS)
The payment options available are:
- Any international debit or credit card, except Diners credit card
- Wired account
After completion of the course, the candidates will receive the digital certifications in their emails within 2-4 weeks.
The instructors that are allotted by the National University of Singapore to teach the students about this course are Mr. Ang Eu Gene who is a Consultant/Trainer, NUS Business School, and Dr. Doreen Kum who works as an Associate Professor, Marketing, NUS Business School.
The candidates will be assigned one assignment per week, be it a group assignment or an individual assignment.
The course leaders will be conducting live online webinars as a part of support extended to the students. The candidates can also have their doubts solved during the office hours offered by Emeritus. Briefing and debriefing sessions will also be conducted about the assignments.
Candidates can email to info@emeritus.org for getting their doubts solved. In case they want the support team to reach them, they can give their contact information and wait for support to contact them.