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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Business Research Methods certification programme is perfect for students in the field of commerce or business management or students wanting to pursue the field of research management.

The online course provides fundamental insights into different areas of research such as types and criteria of good research, scientific approach to research, the process of research, ethical problems in business research, and preparation of research proposals. Additionally, the programme also covers primary topics like research design, data collection methods, report writing and data analysis.

The Business Research Methods online programme by Swayam is taught by Dr G Parameshwari, with 18 years of experience and who has presented research papers in national and international seminars.

The course is equipped with various assignments and assessments to learn in an application-oriented way. Furthermore, it helps the candidates to understand the current intricacies of research and allows them to strengthen the competencies of a research analyst in the industry.

The Highlights

Assignments
Discussion forum
Faculty with professional experience
Downloadable reading material
Video lectures
Government certification
Transferable credits

Important dates

Course Commencement Date

Start Date : 06 Jan, 2025

End Date : 28 Feb, 2025

Certificate Exam Date

Start Date : 18 May, 2025

Other

Start Date : 28 Feb, 2025

Programme Offerings

Government-approved certificate
video lectures
Downloadable Reading Material
Expert Faculty
credit transfer
discussion forum
Final Assessment
assignments.

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	PES College of Science Arts and Commerce, Mandya

Candidates can avail the course materials for the Business Research Methods course for free.

Eligibility Criteria

Candidates are required to pay the exam fee and take the final exam conducted at designated centres by Swayam to obtain the certificate in Business Research Methods. To pass the examination, all candidates have to secure at least 40% marks in the in-course assessment and 40% in the final test.

What you will learn

Data science knowledgeBusiness Management

Once you complete the Business Research Methods course by Swayam, you will have expertise in the following:

Understanding facets of business research
Ethical problems in research
Preparation of business proposal
Understanding methods of the data collection
Data analysis
Research report writing
Hypothesis formulation
Sampling statistics

Who it is for

Data Analyst

Candidates interested in business research can deep dive into the course. Moreover, Candidates from any background can also apply for the Business Research Methods online course by Swayam.

Admission Details

Use the link https://swayam.gov.in/ to join the Business Research Methods programme by Swayam.
Type ‘Business Research Methods’ in the search bar and read the details on the course page by clicking on it.
On the top right corner, click on the ‘Sign Up/Register’ button to get directed to the login/sign up page where you can register through your Facebook, Google, Microsoft, or Swayam account.
Next, Swayam will send an email notification to your count for verification. Once the verification is complete, you can start the course.

Application Details

Candidates wanting to pursue the Business Research Methods programme have to primarily register for the course on Swayam using their Google, Facebook, Microsoft, or Swayam account. Once the registration is complete, the applicant will receive a verification email, and upon successful verification, they can log in again and can start learning immediately.

The Syllabus

Meaning and Types of Research
Scientific Approach to Research in Physical and Management Sciences
Research and Theory Building
Ethical Issues in Business Research Part 1: An overview of ethical considerations in research

Ethical Issues in Business Research Part 2: Strategies to avoid unethical practices
Business Research Process
Problem Formulation
Research Proposal Writing

Introduction to Research Design
Need, Criteria, and Types of Research
Techniques of Research Design
Descriptive Research Design

Experimental Research Design –Part 1
Experimental Research Design –Part 2
Methods of collection Data: Primary Sources And Secondary Sources
Primary Methods of Data Collection: Observation & Interview – I

Primary Methods of Data Collection- Questionnaire, Schedule, Case Study & Survey Methods–II
Qualitative Techniques of Data Collection – Part I Observation and content analysis
Qualitative Techniques of Data Collection –II Focus Group Method, Person Interview & Projective Techniques
Questionnaire Designing

Measurement and Scaling Techniques
Nominal, Ordinal, Interval and Ratio Scale
Criteria for Good Measurement
Attitude Measurement

Introduction to Sampling & Steps in Sampling Process
Probability Sampling Techniques
Non-Probability Sampling Techniques
Statistics of Sampling

Formulation of Hypotheses
Testing of Hypotheses
Test of Significance
Editing, Coding, Classification, and Tabulation

Univariate Analysis – I: Measures of Central Tendency
Univariate Analysis – II: Measures of Dispersion and Skewness
Bivariate – Correlation Analysis
Introduction to Multivariate Analysis

Chi-Square Test of Significance
Research Report
Guidelines for Report Writing
Components of Research Reports

Evaluation process

The certification exam will be conducted at a designated centre allotted by Swayam. The exam will consist of 100 questions, while the passing percentage for the final examination is 40%.