Digital Marketing Training

• What is a website/domain name?
• How to purchase a domain?
• How to purchase a domain?
• How to host a domain?
• Different Types of Websites – Static / CMS / F -commerce
• Why do we market a website?

• What is SEO?
• Types of SEO and their Importance
• What is Keyword Research?
• What is Competitor Research?

What is Content and what role does it play in SEO?

Introduction to different types of contents

Introduction to AI Contents

• Introduction to On-Page SEO and its importance
• Understanding HTML and its need in SEO
• Understanding website crawling, indexing and structure (website + URL)
• Meta Tags optimization Heading Tags optimization (H1, H2, H3, H4, H5, H6 tags)

• Filename optimization
• Canonical Tags optimization
• Website Content optimization and duplication check
• Robots.txt optimization
• Sitemap.xml optimization
• Image tag optimization (Alt)
• Rich media optimization (video)
• Schema Markup

• What is internal links and external links and how does it work?
• What is a Canonical Issue and how to fix it?
• 301 URL redirection
• 404 error page optimization
• What is Breadcrumb and how does it work?
• Header & Footer optimization
• Website Speed and why does it effect SEO?
• What is FCP / LCP

• Introduction to Off-Page SEO and Link Building
• Types of Contents to be used in marketing
• Types of Backlinks - NofollowVsDofollow links
• What is Anchor text? Best practises of Anchor text linking
• What are quality backlinks and how to build them?
• What is Business Listing / Local Listing? How to do it?
• What is Classified Ads? How to do it?
• What is Social Bookmarking? How to do it?

• Introduction to Guest Blogs and its process
• Introduction to Article posting and its process
• Introduction to Third Party / Web 2.0 blog and its process
• Introduction to PR posting and its process
• What is Link Prism and its importance
• Best Practices of Off-Page Marketing

• Introduction to Google Analytics and how it helps
• Introduction to Google Search Console and how it helps

• Introduction to Yoast SEO and how it helps
• Introduction to SEM Rush and how it helps
• Introduction to Copyscape and how it helps
• Introduction to Canva and how it works
• Introduction to Invideo and how it works

• Google AdSense
• Google Search Ad
• Google Display Ad
• Affiliate marketing
• Email Marketing

• Facebook
• Instagram
• LinkedIn
• Twitter
• Youtube