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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
Courses and Certificate Fees
| Certificate Availability |
|---|
| no |
The Syllabus
Introduction to Advertising
- Concept, Functions, Types; Advertising as a tool of communication
Print Advertising
- Concept, Types of advertisement in newspaper; AIDA Model; Economic and social responsibility of print ad
Creativity in Advertising
Concept; consumer psychology; buying motives and selling points; visualization and elements of ad copy (copy, headline, logo, slogan, illustration, lay out)
Practical Assignment
- Ad copy making for print media; headline and sub-headline writing; slogan writing; writing a classified ad, making a display ad, placing the visuals and writing USP
Practical Assignment (Computer)
- Ad copy making for print media; headline and subheadline writing; slogan writing; writing a classified ad, making a display ad, placing the visuals and writing USP
Articles
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20 Sep'24, 04:58 AM
19 Sep'24, 09:36 AM
18 Sep'24, 12:46 PM
18 Sep'24, 09:09 AM
18 Sep'24, 07:15 AM
18 Sep'24, 05:38 AM
17 Sep'24, 08:38 AM
17 Sep'24, 06:07 AM
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