Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
New technologies are reshaping the marketing strategy of businesses as well as providing information on different channels that can be used to make effective marketing strategies. The Oxford Digital Marketing: Disruptive Strategy Programme online course provides confidence and skills to deal with the forces creating disruptions and affecting the digital marketing landscape.
The Oxford Digital Marketing: Disruptive Strategy Programme syllabus includes an investigation into the evolution of media consumption and consumer behaviour. The course helps in developing business strategies to adapt marketing approaches. The course teaches to effectively utilise the power of social media, use digital marketing channels and emerging technologies in making strategies for capitalising.
The Oxford Digital Marketing: Disruptive Strategy Programme training includes leveraging analytics and data for creating value and decision-making in the face of disruption. The training focuses on social media and digital platforms with a future-focused approach to strategy development in a disruptive environment.
The Highlights
- Downloadable resources
- Case-study based learning
- University of Oxford offering
- Course provider Getsmarter
- Split fee option available
- 8 modules
- Online Learning
- Course assessments and projects
- 8 weeks duration
- Shareable certificate
- 7-10 hours learning/week
Programme Offerings
- assessments
- insights
- Case Studies
- Certification
- online learning
- quizzes
- Projects
- Offline resources.
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Said Business School, Oxford |
Fee type | Fee amount in INR |
Digital Marketing: Disruptive Strategy Programme fees | Rs. 112,401 |
The Digital Marketing: Disruptive Strategy Programme fees are Rs. 112,401 (Incl of all taxes). Candidates can also pay the fee in 2 instalments for which candidates will have to pay a 3% extra amount as an admin fee. Candidates will have to choose the split payment option at the time of registration.
Installment Plan
| 1st installment | Required before: 2025-01-21 | Amount Due: ₹56,201.00 INR |
| 2nd installment | Required before: 2025-02-20 | Amount Due: ₹56,200.00 INR |
Eligibility Criteria
Certification Qualifying Details
To get qualified for the Oxford Digital Marketing: Disruptive Strategy Programme certification, candidates must finish all the 8 modules and series of assignments given in each module. Evaluation is based on a series of assignments. Candidates must meet the requirement of the coursebook to get a certificate.
What you will learn
After completing the Oxford Digital Marketing: Disruptive Strategy Programme certification course, candidates will learn about the power of influence and communities, emerging digital marketing channels, marketing psychology and value creation.
Who it is for
- Marketing managers and digital marketing executives in leadership positions who want to learn about disruptive strategy in digital marketing.
- Entrepreneurs who want to learn about the digital revolution and other advanced marketing channels can join the course.
- Established marketing executives who want to gain knowledge of the developing landscape of marketing can enroll in the course.
Admission Details
The procedure of admission to the Oxford Digital Marketing: Disruptive Strategy Programme certification course is fully online, follow the steps given below:
Step 1. Go to the official link to visit the course page.
Step 2. Start the process of registration by clicking the ‘Register Now’ button.
Step 3. Create a profile by filling in the required details.
Step 4. Provide the billing address to further proceed.
Step 5. Pay the amount of the fee with a credit/debit card or bank wire transfer and start the course.
The Syllabus
- Define the key trends and disruptions in the digital marketing landscape
- Discuss the forces that are driving disruption and the impact of these on your context
- Recognise trends in the ways media and consumption of media are evolving, in order to anticipate future changes
- Research trends in the consumption of media and the use of platforms in digital marketing
- Identify the key ways in which the digital marketing industry has responded to changes and trends in media consumption
- Recognise the key players and decision makers involved in the marketing process
- Discuss the false dichotomy between B2B and B2C business models, and the human considerations at the core of both models
- Identify the traits and behaviours of the modern, hyperconnected consumer
- Demonstrate how expectations are formed and what the consequences of expectations are
- Determine the sources of expectations and expectation spillover and how these impact decision-making
- Discuss decision-making in marketing, both for the consumer and for the marketing professional, recognising possible biases
- Describe different types and methods of value creation and for whom it is important
- Identify how KPIs and value creation impact objective-setting and goal-setting
- Apply a value-creation audit tool to determine the effectiveness of a consumer value-creation strategy
- Investigate the value creation of an organisation and, based on this, make recommendations for enhancing value creation
- Explain the different established forms of paid, owned, and earned marketing channels, and their overlaps
- Identify the key characteristics of the duopoly and the channels available beyond these giants
- Show why precision targeting and programmatic advertising are strategically important
- Articulate brand safety risks and the considerations of using precision targeting and programmatic advertising
- Share cases where organisations have been vulnerable to shiny-new-toy syndrome
- Articulate how to evaluate the feasibility and fit of radical and incremental emerging technologies
- Investigate how organisations respond to the possibilities presented by emerging technologies
- Recommend ways an organisation can embrace emerging technologies with the use of a sustainable framework for decision-making
- Describe types of social interactions and social theories
- Choose the best-suited social-marketing approaches for an effective social media strategy
- Identify how to effectively select influencers for your market
- Assess the potential impact of regulation and disclosure on brands
- Propose a social media marketing strategy for an organisation
- Discuss the importance of taking a test-and-learn approach to digital marketing
- Identify the different applications of marketing mix modelling and multi-touch attribution
- Choose how to analyse data in order to learn what works
- Categorise approaches for measuring and analysing data by using the frameworks for analytics
- Identify the necessary considerations for building a digital transformation strategy
- Illustrate a digital transformation framework for responding to disruption
- Justify a selection of the most important factors to consider when preparing for the future of marketing
- Identify data-privacy regulation considerations and how these are related to your context
- Create a proposal for a feasible, value-creating, and strategic digital marketing initiative
- Reflect a proposal for a feasible, value-creating, and strategic digital marketing initiative
Instructors
Said Business School, Oxford Frequently Asked Questions (FAQ's)
The strategy made to turn an innovation into reality is called a disruptive strategy.
The disruptive marketing strategy is all about changing the perception of a corporation that creates value.
The Oxford Digital Marketing: Disruptive Strategy Programme for beginners is 8 weeks long.
The latest disruptive technologies which are affecting the market are artificial intelligence, machine learning, the internet of things, and more.
Disruptive innovation helps companies to adapt new trends and remain relevant and competitive in the market.