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Quick Facts

Total Fees
14.75 L
Exam
UGAT

Fees Details

General

14.75 L

Disclaimer: Data for total fees has been calculated based on all years/semesters as provided by the college. The actual fees may vary.

Course Details

MODE

Full time

DURATION

36 Months

The BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program offered by UPES aims to meet the growing demand for skilled professionals in the communications industry in India. With a focus on social media, marketing, and analytics, this program equips students with the necessary skills to excel in strategic communications, event management, public relations, and corporate communications. Through a carefully crafted curriculum, students gain expertise in marketing campaign development, both internal and external communication skills, and strategic media planning. The program is well-suited for those aspiring to build careers in PR agencies, event management companies, corporations, or the public sector.

The specialization in Social Media, Marketing, and Analytics enables students to become adept at utilizing various social media tools and conducting high-quality digital market research. This comprehensive skill set equips graduates to excel in social media outreach, data analytics, and PR strategies, ensuring they are well-rounded social media professionals. Key themes covered in this specialization include social media handling, social media campaigns, market research, data analytics, and PR strategies. This diverse range of topics provides students with a thorough understanding of the multifaceted aspects of social media and prepares them for a successful career in this rapidly evolving industry.

Overall, the BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics program offered by UPES equips students with the knowledge and skills necessary to thrive in the dynamic field of communications, making it an excellent choice for those looking to pursue a rewarding and promising career in this sector.


Important dates

Exams and EventsDates
UGAT
Application Date - Last date - paper based test (PBT) (Mode - Online)
5 Jun'25 - 5 Jun'25
UGAT
Admit Card Date - Paper based test (PBT) (Mode - Online)
8 Jun'25 - 13 Jun'25
UGAT
Exam Date - Paper based test (PBT) (Mode - Online)
13 Jun'25 - 13 Jun'25
CUET UG
Exam Date (Mode - Online)
14 May'25 - 23 May'25

Eligibility Criteria

Interested students must meet the minimum eligibility criteria for BBA (Events, Public Relations, and Corporate Communications) - Social Media, Marketing, and Analytics, as stated below: 50% 10th & 12th Any Stream.

Admission Details

The selection process for students who wish to pursue the BBA (Events, Public Relations, and Corporate Communications) – Social Media, Marketing, and Analytics program at UPES School of Business relies on Entrance Exam (UPESMET-UG) / UGAT/ CUET.

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