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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

Big Data and AI in Marketing certification is an 8 weeks course that is launched in collaboration with a 50-year-old SDA Bocconi School of Management, and the provider Emeritus. This course is both live, and online, and is designed for creating more value addition by making the students learn to forecast, understand, and then customising the activities related to marketing in an organisation.

Big Data and AI in Marketing training is a 16 module course where 2 live, and interactive weekly sessions are performed to engage with the participants. Usually, distance learning courses don’t organise discussion sessions but with this course, there is a great rapport between the faculty and the participants. In any case, if the aspirants miss the live lectures, for their benefit, these lectures will be recorded and mailed to them for their learning. Even when the studying sessions are over, the students can access every material as and when they want for a period of a year. 

The Highlights

  • 8 weeks programme
  • Live online classes
  • 2 sessions held per week
  • Tuesday and Thursday classes
  • 1-year additional course access
  • Digital certificate of completion

Programme Offerings

  • 8 Weeks Programme
  • Online Course
  • Live Lectures
  • 16 Total Sessions
  • Moderated discussions
  • Peer Collaboration
  • Guest speakers
  • Group Enrollment
  • Brochure Available

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesSDA Bocconi School of Management, Milan

The Big Data and AI in Marketing certification fees are EUR 2,500 plus VAT charges. 

Big Data and AI in Marketing Fee Structure

Description

Amount

Programme Fee

EUR 2,500 + VAT


Eligibility Criteria

Certification Qualifying Details

Big Data and AI in Marketing certificate by Emeritus and SDA Bocconi School of Management will be digitally verified, and offered upon programme completion.

What you will learn

Knowledge of Big DataKnowledge of Artificial Intelligence

With the Big Data and AI in Marketing certification syllabus, the candidates will be learning to use Big Data in the following scenarios:

  • Predicting recent market trends
  • Deciding on the marketing and communication strategies and practices
  • Customize offers keeping in mind the current prospects, and customers
  • The effects of actions in marketing evaluation in a structured way
  • Integration of marketing decisions amongst the information technology, and data science teams.
  • Automation of the marketing process for increasing efficiency

Who it is for

The audience who caters to this course are:

  • Mid- to senior-level marketing professionals wanting to make and create more value for an organisation.
  • The management or marketing, and business consultants wanting to help clients by applying new marketing technologies.  
  • Managers belonging to communication, and marketing agencies wanting to pitch new practices for client campaigns.
  • Non-marketing leaders like managing directors,  presidents, or even general managers approaching new marketing strategies for initiating growth.

Admission Details

Here is the Big Data and AI in Marketing classes admission process:

Step 1: Visit the official site: https://emeritus.sdabocconi.it/big-data-ai-marketing.

Step 2: Find and click on the ‘Apply Now’ button.

Step 3: As the click happens, another fresh page opens were either using old details, login has to be done, or make fresh new Emeritus accounts.

Step 4: When login is completed, other important details including payment, and professional details have to be written.

Step 5: Admission is confirmed as and when all the 4 above steps are fulfilled.

Application Details

Emeritus accounts with simple details, name and mail id need creation. Further writing in some extra details like academic history, professional history, and payment details completes the application.

The Syllabus

Instructors

SDA Bocconi School of Management, Milan Frequently Asked Questions (FAQ's)

1: How many sessions every week is conducted for the Big Data and AI in Marketing online course?

2 sessions online every week are conducted.

2: What is the format of Big Data and AI in Marketing online certification?

The format for this big data, and marketing course is live online.

3: When are the live sessions conducted, and recorded?

Every Tuesday and Thursday per week at Central European Time (CET) 6 PM, sessions are conducted.

4: How to connect with a Big Data and AI in Marketing online certificate course’s programme advisor?

The programme advisor can be emailed to sdabocconi@emeritus.org.

5: Who is the programme’s faculty director?

Andreina Mandelli, is the faculty director.

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