Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
Digital marketing utilises the internet and digital technologies and platforms to promote products and services. Hence, it is essentially advertising delivered through online medium and digital channels.
The Digital Marketing Course Certification has been curated by industry experts to prepare you for a career in digital marketing. In this programme, you will get the chance to learn from an experienced faculty through live classes, projects, exercises, assignments, self-paced content, and case studies.
Furthermore, the Digital Marketing Course Certification covers areas such as marketing fundamentals, marketing analytics, SEO, SMO, video marketing, email marketing, landing pages, content marketing, and much more. Moreover, you get one-on-one mentor support and job assistance through guaranteed interviews, etc., during the programme.
Since digital marketers are in high demand in the current industry, the Digital Marketing Course Certification by Intellipaat is highly relevant and valuable. You will also receive a certificate from SPJIMR and Intellipaat on completing this 7-month programme.
The Highlights
- 24x7 Support
- Online learning format
- Seven months course
- Job assistance
- 1:1 Mentor Support
- Certification by SPJIMR
- Executive alumni status
- 43 hours of self-paced videos
- 20+ hours of project and exercises
- 50+ hours of Instructor-led training
Programme Offerings
- Certification by SPJIMR
- instructor-led training
- Project and exercises
- 24*7 support
- 1:1 mentor support
- job assistance
- Executive alumni status
- Guaranteed interviews
- peer learning
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IIT MadrasIntellipaat |
Digital Marketing Course Certification fee structure
Course | Fees in INR |
Program in Digital Marketing Certification | Rs. 75,012 |
Eligibility Criteria
Upon completion of all of the course requirements of the Digital Marketing Course Certification, you will be awarded a joint certificate from SPJIMR and Intellipaat.
What you will learn
The Program in Digital Marketing Certification syllabus covers the following topics:
- Marketing analytics
- Video marketing
- Fundamentals of marketing
- Email marketing
- Predictive analytics
- Building a website for digital promotion
- Social Media Optimisation
- Search Engine Optimisation
- Preparing a plan for marketing communication
Who it is for
The Program in Digital Marketing Certification is ideal for:
- Entrepreneurs
- Brand Managers who want to up-skill themselves
- Communication Managers and Sales professionals
- Traditional Marketers looking to grow their career in Digital Marketing
- Graduates or Diploma holders with a minimum of 6 months' work experience.
Admission Details
- Visit the course web page and fill out a pop-up form to show your interest in the Digital Marketing Course Certification training. The course advisor will then contact you and provide you with the application form.
- Submit the application form to take part in the Program for Digital Marketing certification.
- Your application will be reviewed by the admission panel.
- If shortlisted, you will have a telephonic interview with a subject matter expert.
- You will be notified about your application status in 1-2 weeks, and if selected, you will receive an admission offer letter.
Application Details
To be a part of the Digital Marketing Course Certification training course, you must send a query to the course advisor by filling a pop-up form with your full name, email address, mobile number and add a description of your training needs. After this, the course advisor will contact you and provide you with the further steps for your application.
The Syllabus
- 1.1 Introduction to Marketing and Advertisements
- 1.2 Introduction to Digital Marketing and Its Advantages over Traditional Marketing
- 1.3 Customer Centricity
- 1.4 What is SEO and how do Search Engines Work?
- 1.5 Understanding On-page and Of-page SEO In Detail
- 1.6 Keyword research
- 1.7 Technical SEO, Mobile SEO, and Schema Markups
- 1.8 Link building – Blogger Outreach and Other Techniques
- 1.9 Social SEO, Local SEO, and International SEO
- 1.10 SEO Audits
- 1.11 SEO Tools – SEMrush, Ahrefs, etc.
- 1.12 Algorithm Updates
- 1.13 How to Rank #1 on Google?
Introduction to Business Problems and Hypotheses Formulation in the following domains
- Marketing
- Retail
Segmentation, Targeting, and Positioning
- Understanding Consumer Behavior
- Influences on Consumer Behavior
- Product Mix Decision
- Branding Decisions
Designing Service Offering
- Understanding Pricing Strategies
- Channel Design Decisions
- Channel Management Decisions
- Developing Advertising Campaigns
- Developing Sales Promotions
- Sponsorship Campaigns
- Managing Public Relations
- 5.1 Brand Positioning
- 5.2 Engagement Strategy
- 5.3 PR Activities
- 6.1 Data Science in Marketing
- 6.2 Statistics for Data Science
- 6.3 Introduction to Supervised and Unsupervised Learning
- 6.4 Linear and Logistic Regression
- 6.5 Applications of Analytics – Market Basket Analysis, Customer Segmentation, and Customer Lifetime Value
- 7.1 What is Social Media Optimization?
- 7.2 Why Social Media Marketing?
- 7.3 Different Social Media Platforms – Quora, Facebook, Twitter, Instagram, LinkedIn, Pinterest, etc.
- 7.4 Promotion of Content or Product(s) on these platforms
- 7.5 Managing and Driving Engagement
- 7.6 Guidelines and Best Practices
- 7.7 Social Media Platforms – Case studies
- 8.1 Why Video Marketing?
- 8.2 How to Rank YouTube Videos at #1 Position?
- 8.3 Different Video Platforms – YouTube, etc.
- 8.4 Video Marketing for B2C Businesses
- 8.5 Video Marketing for B2B Businesses
- 8.6 Live Streaming and Video Uploads
- 8.7 Generating Leads from Videos
- 8.8 Optimizing Videos for Ranking
Google Ads
- What is Search Engine Marketing?
- Overview of Different Paid Marketing Platforms – Google Ads and Facebook and Instagram Ads
- Keyword Research for Google Ads, Bidding, Search, and Search Network Campaigns
- Google Display Campaigns
- Conversion Tracking
- Remarketing
- Mobile Ad Campaigns
- A/B Testing
- Scheduling Ads
- Media Planning
- Reporting and Management
- Google Ads Account Audit
- What is Programmatic Buying?
- Programmatic vs Traditional Media Buying
- Targeting Strategies in Programmatic Buying
Facebook and Instagram Ads
- Understanding Facebook Marketing
- Facebook Ads Manager
- Business Manager
- Facebook Ad Campaign Types and Objectives
- Audience Targeting
- Ad Formats
- Budgeting and Scheduling
- How to Add Facebook Pixel to a Website?
- Reach and Frequency Buying
LinkedIn Ads
- Introduction to LinkedIn Advertising
- Different Types of Campaigns
- How to Find the Right Audience?
- Account-based Marketing
- 10.1 What is Email Marketing?
- 10.2 Its Objectives
- 10.3 Tips and Tricks
- 10.4 Domain Reputation and SPF
- 10.5 Different Email Providers – Mailchimp, etc.
- 10.6 Campaign Creation – HTML and Built-in Editors
- 10.7 A/B Testing
- 10.8 Source Tracking, List Management, etc.
- 11.1 Technical Understanding of Pages
- 11.2 Conversion Optimizations
- 11.3 Understanding User Behavior and Taking Actions Accordingly
- 11.4 Lead Capturing on Pages
- 11.5 A/B Testing of Pages
- 12.1 What is Affiliate Marketing?
- 12.2 Its Benefits
- 12.3 Different Platforms
- 12.4 Affiliate Tracking on a Website
- 12.5 How to Handle Affiliates?
- 12.6 Handling Fraudulent Transactions
- 12.7 Tips and Tricks
- 13.1 What is Content Marketing?
- 13.2 Its Objectives
- 13.3 Different Types of Content Marketing
- 13.4 Writing Blogs and Content and Promoting It on Different Platforms
- 13.5 Creating Engaging Videos and Promoting Them
- 13.6 What is Influencer Marketing?
- 13.7 How to Reach Out to Influencers and Engage Them?
- 14.1 Understanding Google Analytics and Visitors’ Traffic Matrices
- 14.2 Understanding Visitor Behavior using Multiple Metrics
- 14.3 Slicing and Dicing Data
- 14.4 Understanding Growth Patterns
- 14.5 How to Build a Marketing Strategy by Seeing Traffic Patterns?
- 14.6 Channel Performance, Setting Goals, and Creating Reports and Dashboards
- 14.7 Measuring ROI as an Integrated Approach and Strategy Creation
Instructors
SPJIMR, Mumbai Frequently Asked Questions (FAQ's)
You will be eligible for roles such as SEO expert, Brand Manager, Web Analytics Expert, Digital Marketing Director, and more.
SPJIMR and Intellipaat will accredit the Digital Marketing Course Certification.
100 hours of project work and exercises are included in the course.
Three interviews are guaranteed upon completing the programme.