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Quick Facts

Medium Of Instructions	Mode Of Learning	Mode Of Delivery
English	Self Study	Video and Text Based

Course Overview

The Integrated Marketing Communication and Salesforce online course is an undergraduate-level course for people who want to gain knowledge in the field of marketing communication. The course covers different topics related to the subject such as elements of personal selling, principles of marketing communication, advertising, public relations, etc. The mentor of the program will complete the syllabus in 6 weeks. Students can get benefitted from the program for more than the duration of the course. Candidates can apply for the Integrated Marketing Communication and Salesforce training without paying any registration amount and can also access the course material too without any fees.

Candidates will be able to get a certificate for this program at the end if they wish to acquire the certificate. The certificate available for this Integrated Marketing Communication and Salesforce certification is verified as it contains the name of the student, acknowledgment, and the logo of the institution. Candidates can download the study material for their personal benefits too and can clear their doubts with the help of a discussion platform provided to the students by the platform. Students can take up the course as per their wish since it is a self-paced course.

The Highlights

Full-time access to the course
Self-paced program
Online learning experience
Study material available
Discussion groups available to clear the doubts
6 weeks duration of the online course
Verified certificate available

Programme Offerings

video session
Self-assessment Quiz
tests
proctored exam

Courses and Certificate Fees

Certificate Availability	Certificate Providing Authority
yes	St Xavier's College, Kolkata

Eligibility Criteria

Education

Basic information regarding marketing and sales would be needed for this course.

Certification Qualifying Details

Students are expected to register themselves for the proctored exam for the certification of the program if they desire to get a verified certificate.

What you will learn

Advertising skillsPublic Relations skillsMarketing skillsSales skills

Candidates will understand the following points when they complete the online program-

Candidates will learn about the kind of advertising suitable for businesses.
Candidates will gain information on the different levels of marketing communication in Integrated Marketing Communication and Salesforce by Swayam.
Participants will receive information regarding how the sales force should be organized properly in order to carry out the business successfully.
Students will gain knowledge related to principles that need to be followed in marketing communication.
Candidates will get a practical framework of how things take place in a professional marketing communication environment.
Participants will learn about the models of marketing communication and how to know which model is suitable for what kind of situations.
Students will know about media planning that should be taken into consideration during marketing communication.
Candidates will acquire knowledge about personal selling and its advantages in the Integrated Marketing Communication and Salesforce program.
Students will come to know about the different advertising platforms - print, online, and electronic media.
Candidates will know about the techniques and concepts of sales forecasting and how the sales force should be improved.

Who it is for

Candidates who wish to take up this course professionally.
Candidates who want to pursue a higher-level course can get enrolled in the course.

Admission Details

Following are the instructions that need to be followed while applying for the course-

Step 1- Students need to click on the official website link given here- https://onlinecourses.swayam2.ac.in/cec21_mg10/preview

Step 2- After clicking on the given link students will be directed to the official page of the course.

Step 3- Students will come across a join tab on the official page of the program. Students need to click on the tab to join the course.

Step 4- Students need to sign in or sign-up for the course on the next page.

Step 5- Candidates need to fill in the required information to complete the last step to enrol in the program.

Step 6- Students need to complete the joining process by clicking on the join the course tab on the page.

The Syllabus

Module 1: Concept of advertising
Module 2: Classification of advertising
Module 3: Integrated marketing communication
Module 4: Models for marketing communication: DAGMAR and AIDAS

Module 5: Media Planning
Module 6: Media in advertising: Print media
Module 7: Media in advertising: Electronic media
Module 8: Media in advertising: Other media

Module 9: Advertising agencies: concept and functions
Module 10: Testing of advertising: Pre testing and Post testing
Module 11: Sales Promotion: concepts and functions
Module 12: Sales Promotion: strategies

Module 13: Personal selling
Module 14: Public relation
Module 15: Direct marketing
Module 16: Network scheduling

Module 17: Organization of the sales force
Module 18: Sales forecasting: concepts and techniques
Module 19: Sales forecasting: Techniques
Module 20: Motivating the sales force

Module 21: Compensation of sales force
Module 22: Territory management
Module 23: Sales quotas.

Evaluation process

Applicants need to be registered for an offline examination process and achieve the minimum passing grades in the Integrated Marketing Communication and Salesforce certification course.

Instructors

St Xavier's College, Kolkata Frequently Asked Questions (FAQ's)

1: What will happen if I do not pay the exam fees?

Candidates who do not pay the exam fees on time will not be eligible to give the exam and hence no certificate will be awarded to the candidate.

2: What needs to be done to enroll in the program?

Candidates need to go to the official website to enrol in the program, click on the Join option, and then proceed further.

3: How much am I supposed to pay for the registration process?

There are no registration fees to enrol in the Integrated Marketing Communication and Salesforce training. Candidates can join the course without paying any fees.

4: What if I leave the course in between without telling the mentor?

Candidates can join or leave the program according to their wishes. There are no restrictions regarding the attendance of the session.

5: Which books do I need to refer to?

The course material will be provided to the students by the platform. Students will also be given a list of books required for reference.

6: How can I access the course if I do not have a stable internet connection?

Students are requested to have a good internet connection. However, candidates can download the study material whenever possible and then proceed with the course.

7: How much time do I need to spend to complete the Integrated Marketing Communication and Sales force certification syllabus?

Students are expected to spend up to 6 weeks to complete the course.

8: What is the minimum requirement to be eligible to apply for the course?

Students who have a basic understanding of marketing and sales are apt for this course.

9: Is this a professional level course?

The Integrated Marketing Communication and Salesforce certification is an undergraduate-level course.

10: When and where will the date of examination for certification be announced?

The dates for examination for certification will be announced on the platform of Swayam as soon as possible.