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Quick Facts

Medium Of InstructionsMode Of LearningMode Of DeliveryFrequency Of Classes
EnglishSelf Study, Virtual ClassroomVideo and Text BasedWeekends

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesSSBM

The Syllabus

  • What is strategic leadership?
  • Why do we need strategic leaders?
  • The modern business environment
  • What does a strategic leader do?

  • Agile Project Management Fundamentals
  • The Agile Manifesto : 4 Values and 12 Principles
  • Introduction to Scrum, Kanban and Lean
  • Scrum Pillars and Roles
  • How to be an effective Scrum Master
  • Building a Product Backlog and Writing user stories
  • Sprint planning, creation and Management
  • The Daily Scrum and Sprint Review
  • Velocity and Burndown Charts
  • Maximizing Value-driven Delivery and Effective Road-map creation
  • Building, Coaching and Managing an Agile Team

  • What is Business Research ?
  • Methodologies of Business Research
  • Quantitative Research : Survey Research, Correlation Research, Casual Comparative Research, Experimental Research, Online/Secondary research
  • Qualitative Research  : Interviews/Primary Research, Focus Group, Ethnographic, Case Study Research, Product User Profiling
  • Data Parsing from Digital Sources : Mining and Processing Data
  • Clustering and factor analysis :  Exploratory factor analysis (EFA). Confirmatory factor analysis (CFA).
  • Structural Model : Fundamentals of structural equation modeling and Path analysis
  • Panel Data Analysis  : Fixed effects or Random effects. Tests for misspecification. Heteroscedasticity and autocorrelation.

  • Understand the commercial benefits of effective data analysis and its impact on better decision making
  • Collect, evaluate and use data effectively
  • Understand basic data analytics methods
  • Understand the groundwork for the decision-making process
  • Understand the ways to generate ideas, driving innovation
  • Communicate findings and decisions to others
  • Utilize data management for better decision making, balancing risks, challenges and opportunities
  • Forge a data driven focus in your organization
  • Implement a plan to drive a competitive edge from your organization’s valuable data asset

  • Marketing Principle for Strategic Planning
  • Pricing Impact
  • Place and Point of Sales
  • Budget Allocation for Advertising and Promotion
  • Harmonizing Sales and Marketing Challenges
  • Framework to Integrate Sales and Marketing
  • Strategic Alignment and Misalignment
  • Proactive Gap Resolution to Integration Strategy

  • Core Presentation Principles
  • Confidence, Enunciation and Modulations
  • Impactful Opening and Closing Remarks
  • Presentation Checklist and Pitfalls

  • Strategic thinking in business
  • Different conceptual frameworks for strategic thinking
  • Commonalities between different approaches to developing and implementing a strategy
  • Articulate your current strategic conceptual framework

  • Change Management Strategies and Methodologies
  • Handling Conflicts and Change Management
  • Conflict Resolution Strategies
  • Identifying and Managing Communication Barriers Internally and externally

  • Understand main financial statements and the financial information they provide
  • Understand revenue recognition principles and how they impact main financial statements
  • Account for accounts receivables and inventories.
  • Explain the tradeoffs between risk and return
  • Estimate and interpret the ALPHA (α) and BETA (β) of a security
  • Use accounting statements to measure the financial health of a company
  • Forecast and manage a company’s short- and long-term liquidity needs
  • Use derivatives and liquidity management to offset financial risks
  • Understand the real-world implications of the Separation Theorem of investments

  • Benefits of a high trust environment
  • How trust can lead to a competitive edge?
  • Coaching, delegation, and reverse delegation for empowerment
  • People development and managing your own time and results
  • Case-study: Negotiating agreements using principles of effective negotiation
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