Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based | Weekends |
Course Overview
The industry has entered an era where Digital Marketing is no more an optional tool, but has instead shown potential to be clubbed with Marketing Analytics to reveal consumer trends never thought of before. This immersive combination makes this Post Graduate certificate in Digital Marketing program immensely valuable. It is your chance to hone skills to magnify brand awareness, persuade consumers, thereby growing revenues multi-fold.
Consumer presence for a lot of brands has shifted online in a large way. In doing so, a significant amount of raw data is created, thereby becoming precious feedstock for digitally ready organizations for processing it and unearthing intelligible insights. On a separate note, it is well known that the return on investment on digital spends beats most traditional marketing endeavours hence Post Graduate certificate in Digital Marketing courses will be help applicants a lot.
TAPMI’s Postgraduate Certificate in Digital Marketing training has been carefully procured for an excellent learning experience of the digital space and its abundant, untapped potential. This course consists of live online classes that will be fruitful for professionals in the Sales & Marketing space as well as entrepreneurs.
The Highlights
- One year program
- Three hour live online class every Saturday
- Veteran faculty
- Professional Certificate issued on completion
- Student loans available
Programme Offerings
- live online classes
- Expert Program Directors
- Special Corporate Pricing
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | TAPMI Manipal |
The tuition fee for the Post Graduate Certificate in Digital Marketing is as follows:
Programme Fee: INR 1,35,000 + GST
The following instalment options are available:-
Instalment | Amount |
Instalment 1 | INR 20,000 + GST |
Instalment 2 | INR 45,000 + GST |
| Instalment 3 | INR 35,000 + GST |
| Instalment 3 | INR 35,000 + GST |
Note: GST (currently @ 18%) will be charged extra on these components.
Application Fee Details
Instalments | Application Fee |
Round 1 | INR 1,500 + GST |
Round 2 | INR 2,000 + GST |
| Round 3 | INR 2,500 + GST |
Eligibility Criteria
Work experience
- Minimum work experience of 1 year is required as a prerequisite for this program.
Education
- Applicants should be graduates at the time of making their application. Diploma holders are also eligible.
What you will learn
Upon graduating from the Post Graduate Certificate in Digital Marketing classes, the participants will master the following concepts:
- Application of digital marketing strategies across various platforms
- Get equipped with Social Media Marketing techniques across Twitter, Instagram, Snapchat, Pinterest, and LinkedIn
- Develop various types of content such as ebooks, case studies, blogs among others
- Inculcate Prescriptive Analytics to maximize revenue
- Get familiar with Market structure competition and Online advertising models
- Master the founding principles of Search Engine Optimization including on-page SEO and Mobile SEO
- Become proficient in the nuances associated with Search Engine Marketing along with consumer journey
- Implement Email marketing campaigns
- Gain a deep understanding of the basics of conversion optimization
- Learn basic reporting and data collection in the context of Google Analytics
- Expedite the application of advanced analytics in Digital Marketing campaigns
- Evaluate media planning and Data visualization for Descriptive analysis
- Acknowledge results from Data set predictions and probability models
Who it is for
The Post Graduate Certificate in Digital Marketing from TAPMI is a well-structured 1-year career launcher that enables future Digital Marketers to enhance reach and augment conversions. You will learn to design holistic Digital Marketing campaigns by incorporating the very basics of consumer sentiment along with the requisite marketing analytics to optimize the Return on investment.
This program will be particularly beneficial for the following:
- Recent graduates with little work experience looking to make an entry into Digital Marketing
- Professionals already engaged in Digital Marketing functions for their respective organizations looking to keep themselves abreast with the latest digital marketing growth initiatives coupled appropriately with analytics tools as a modern means
- Professionals in the traditional marketing arena and brand managers who are keen on exploring the functionalities of Digital Marketing for their businesses
- Business Leaders and Management Consultants aiming to incorporate a digital mindset in their marketing functions to affect a new found strategy to growth
- Lastly, entrepreneurs and small businesses wanting to put Digital Marketing to good use for rapid marketing growth
Admission Details
The enrolment steps for the Post Graduate Certificate in Digital Marketing online courses are briefly outlined in the following section:
Enrolment
Once you are ready to join the course, please start your application from the home page of the course. The link can be found at the bottom of the program page. You will be prompted to enter your login credentials if you are a returning user. However, if you are a new user, please enter your primary email address to receive an OTP.
Application Portal
The application portal opens up in a new window and consists of 3 main sections:
- Personal
- Employment
- An optional SOP section
Please enter the requisite information for each section, in the order that they appear in, to the best of your knowledge.
Payment
Once you provide the requisite information for each of the above 3 sections, please proceed to pay the tuition fee.
Application Details
In this course, you don't have to fill any technical form wherein you have to fill your educational and work details.
The Syllabus
- Digital Product Management
- Pricing in a Digital World
- Fundamental Concepts in Marketing
- Managing Social Media Campaigns - I
- Managing Social Media Campaigns II - SEO
- Managing Social Media Campaigns III - Paid Marketing
- Other Digital Marketing Techniques
- Google Analytics Applications
- Marketing Analytics and Optimisation
- Page quality, duplication and errors
- Page directory and connections
- Technical parameters of the website
- Relevance of content
Evaluation process
Participants need to clear all but two modules/subjects at the very minimum to graduate from this program. Moreover, the attendance needs to be 70% or higher.
TAPMI Manipal Frequently Asked Questions (FAQ's)
Yes, a discount of up to 10% is available if you enrol with your co-workers. Please visit the program page for more details.
This is a non-degree, non-diploma, Post Graduate Certificate Program offered by TAPMI Centre for Executive Learning (TCEL).
It is a 1-year course, with classes to be held once every week, on every Saturday from 6:45 pm to 9:45 pm.
Payments are due as part of the application process, through the application portal.
- Programme Director: Professor Jeevan J Arakal – Associate Professor, Chairperson – PGDM & Co-Chair Executive Education Programmes
- Programme Faculty: Professor Vinod Madhavan – Associate Professor, Dean – Administration & Chairman – Executive Education Programmes and VEL
- Industry Expert: Rajesh Menon – Director, Trigital Solutions Pvt. Ltd.