Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery | Frequency Of Classes |
|---|---|---|---|
| English | Self Study, Virtual Classroom | Video Based | Weekdays, Weekends |
Course Overview
In this competitive business climate, companies must take the chance to generate superior consumer insights in order to outperform their competition. The Marketing Management online course provides an integrated business approach that is applicable to any sector, putting marketing function at the core of a firm alongside finance and strategy.
The Marketing Management online training teaches how to co-create value with consumers, subsequently record and convey that value in innovative ways. The course arms candidates with compelling facts and perspectives which helps candidates to have more successful, evidence-based interactions with their team.
The Marketing Management online syllabus covers the tools and techniques used for extracting proper consumer metrics that help to make better decisions and, as a result, helps candidates to become better marketing managers. The course helps candidates to increase influence and relevance inside their business by providing greater value to consumers. The 5 weeks course offered by IMD primarily focuses on value-based marketing which helps a business grow and generate revenue.
The Highlights
- Professional coaching
- Online learning
- Course provider IMD
- Peer review
- Project application
- 5 weeks duration
- Exercises
- Video lectures
- Discussion forums
- 4-6 hours per week
- Case Studies
Programme Offerings
- video lectures
- Certification
- Business cases
- online learning
- Projects
- Group work sessions
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | IMD |
Marketing Management Online Fee
Course | Fee |
Marketing Management Online fees | CHF 1,950 |
Eligibility Criteria
Certification Qualifying Details
Students must finish the course modules, instructional materials, and standard curriculum to be eligible for the Marketing Management online certification. IMD will issue a completion certificate to applicants who successfully finish the course.
What you will learn
After completing the Marketing Management online course from IMD, Learners will gain useful information that will allow them to approach marketing with a more value-based standpoint and highlighting the basic concepts of how competitor, innovation, and customer-value research pushes a company to the most competitive offering. candidates will learn about digital marketing and will be able to recognize the connections between Strategy, Marketing, and Finance.
Who it is for
- Managers and leaders throughout all industries will benefit from the course.
- Professionals in general management who are in charge of sales or marketing activities and want to learn more about real worth marketing.
- Organizations seeking to create and implement excellent marketing strategies in order to generate business success.
Admission Details
To get admission in the Marketing Management Online training, follow the steps by step procedure mentioned below:
Step 1. Visit the official course page of IMD by following the URL given below (https://www.imd.org/mm/marketing-management-online-course/)
Step 2. Click the ‘Apply Now button to start the process of registration
Step 3. Make an account on the IMD learning platform and verify your email address
Step 4. Fill in the required information and submit the online application
Step 5. Pay the fee amount of the online course and start the learning.
The Syllabus
- Analyze marketing ROI and break-evens
- Understand the links between Marketing, Strategy and Finance
- Explore the 4 roles of the marketer
- Review of marketing metrics and the different dimensions of competition
- Focus on Customer Lifetime Value and how to calculate it
- Look at different market definitions and their application to achieve greater value
- Optimize decision making to drive revenues and profitability
- Apply this approach in both B2C and B2B settings
- Examine the “Job to be done” approach to purchasing drivers
- Gather customer insights
- Provide customer solutions more successfully
- How to work with customers to co-create value
- Communicate value using brand and value propositions
- How you can organize for value-based marketing
- Review value-based pricing and the capabilities required to achieve pricing excellence
- Gain a better understanding of the required capabilities for marketing success and how to measure it
Instructors
IMD Frequently Asked Questions (FAQ's)
Marketing management is the act of developing, organizing, managing and executing marketing strategies in order to improve sales and profits.
Scarcity marketing, cause marketing, relationship marketing, and undercover marketing are the 4 types of marketing.
Growth, promotion, market share, and profitability are the 4 goals of marketing.
Customer, company, and competitors are the 3 C’s in marketing.
People, product, place, promotion, and price are the 5 Ps of marketing management.