Get updates on Eligibility, Admission, Placements Fees Structure
Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study | Video and Text Based |
Course Overview
Building relationships is vital for the growth and success of a business. FutureLearn’s Business Fundamentals: Customer Engagement programme will introduce you to the concept of relationship marketing and why and how you can discard the one-off sales model. The course will take you through the merits of engaging customers through relationships.
Business Fundamentals: Customer Engagement online training is a short-term course that FutureLearn offers in collaboration with The Open University. The programme curriculum will enable you to explore how relationship marketing can unlock business value for stakeholders, consumers, and marketers. Mr Haider Ali of The Open University will be your programme instructor.
Moreover, the FutureLearn Business Fundamentals: Customer Engagement course has been accredited by EOCCS. It is an international benchmark for online programmes in business and management. Furthermore, by completing the online training, you can maximise the effectiveness of your digital marketing campaigns for customer relation-building. The programme has a duration of four weeks.
The Highlights
- Industry-expert program educator
- Online learning
- EOCCS accredited program
- Four-week course
- Business and Management course domain
- Offered by The Open University Business School, Milton Keynes
- Self-paced modules
- Short-term training
Programme Offerings
- Industry-expert programme educator
- Online learning EOCCS accredited programme
- Four-week course
- Business and Management course domain
- Offered by The Open University
- self-paced modules
- Short-term Training
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | Futurelearn |
Eligibility Criteria
The Business Fundamentals course by FutureLearn is open for anyone seeking to foster relationships with their stakeholders and consumers. Previous experience in relationship marketing studies is not mandatory.
What you will learn
The Business Fundamentals: Customer Engagement program will help you become adept at the following:
- Maximizing digital marketing's effectiveness
- Analytical and prioritization skills in customer engagement
- Understanding how business relationships are ethically driven
- Designing suitable products based on the ideal audiences
Who it is for
FutureLearn’s Business Fundamentals: Customer Engagement online course is beneficial for individuals who wish to develop more valuable relationships with their consumers and other stakeholders.
Admission Details
- Go to FutureLearn’s website: https://www.futurelearn.com/.
- Type the program name (Business Fundamentals: Customer Engagement) in the search column on the website.
- Click on the course prompt and FutureLearn will take you to its homepage.
- On the course homepage, go through program offerings and necessary information.
- Continue the application by tapping on “Email me when I can join.”
- You will end up on a new homepage. Now, you need to sign up on FutureLearn using your email ID or account details of your Facebook/Google account. Else, sign in to your FutureLearn account.
- Once the course starts, FutureLearn will mail you about it.
Application Details
To join the Business Fundamentals: Customer Engagement online course, you do not have to fill a proper application form. Just enrol by signing up on FutureLearn to start learning this course. For registration, you need to give your email address, age, and email preferences only.
The Syllabus
Instructors
The Open University Business School, Milton Keynes Frequently Asked Questions (FAQ's)
The start date for the Business Fundamentals: Customer Engagement program is not announced yet. You can sign up on FutureLearn’s website beforehand to receive information when it starts.
To keep your customers engaged, you need to focus on exploring how you can help them and providing them with real value through your products. Learn more about the same through the Business Fundamentals: Customer Engagement course by FutureLearn.
One can monitor customer engagement by assessing bounce rates, pages per session, monthly active users, app downloads and usage, event participation, and return users frequency, among others.
FutureLearn offers no scholarships for the Business Fundamentals: Customer Engagement course.
No, it is not possible as this is a 100 percent online course.