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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf StudyVideo and Text Based

Courses and Certificate Fees

Certificate Availability
no

The Syllabus

  • Overall Introduction to the Course
  • Online-Offline Overview
  • New Business Models of the Digital Economy: Principles and Examples
  • Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography and You)

  • Frictions and Commerce
  • Variety and the Digital Economy
  • Online-Offline Interaction and the Omni Channel World
  • Reputation and Reviews
  • Networks

  • Introduction to Digital Marketing Assets
  • Digital Marketing Tools and Tactics: A Taxonomy
  • Online Advertising: Approaches and Principles
  • Earned and Integrated Media
  • Mobile Engagement

  • Networks Effects
  • Social Advertising and Social Targeting
  • Viral Product Features and Viral Content
  • Organic Celebrity, Persuasion, and Sentiment
  • Online Community and Models of Influence
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