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Quick Facts
| Medium Of Instructions | Mode Of Learning | Mode Of Delivery |
|---|---|---|
| English | Self Study, Virtual Classroom | Video and Text Based |
Course Overview
The Scaling a Business: How to Build a Unicorn online course, offered by the prestigious Wharton School of the University of Pennsylvania, delves into the elusive world of unicorn companies, and startups valued at over $1 billion. Throughout this 6-week Scaling a Business: How to Build a Unicorn certification by Emeritus, business leaders and aspiring entrepreneurs gain valuable insights into the characteristics, strategies, and challenges behind achieving unicorn status and scaling a business to extraordinary valuations.
Led by renowned faculty members Ethan Mollick and Gad Allon, this Scaling a Business: How to Build a Unicorn certification course offers a comprehensive learning experience with a focus on real-world examples and practical applications. Participants explore key topics such as identifying unicorn characteristics, conducting well-structured business experiments, scaling operational resources and technology, designing effective processes, understanding metrics and financials, and fostering a scalable organisational culture.
The programme adopts a user-friendly learning platform, combining bite-sized learning techniques, real-world applications, and peer learning discussions to ensure an engaging and enriching experience.
The Highlights
- Approx. 6 Weeks To Complete
- Certification By the University of Pennsylvania
- Case Studies
- Develop Future-Ready Skills
Programme Offerings
- Certification
- Discussion Board
- Industry Example
- Assignment
- Live Office Hour
- Try-It Activity
- Knowledge Check
Courses and Certificate Fees
| Certificate Availability | Certificate Providing Authority |
|---|---|
| yes | The Wharton School, Philadelphia |
The Scaling a Business: How to Build a Unicorn certification fees amount to US $ 2,600.
Scaling a Business: How to Build a Unicorn Fee Structure
Particulars | Fee |
Scaling a Business: How to Build a Unicorn certification fees | US $ 2,600 |
Eligibility Criteria
Certification Qualifying Details
After successfully finishing this Scaling a Business: How to Build a Unicorn training, participants will obtain a certificate of participants and will receive a digital certificate of completion from the Wharton School.
What you will learn
During the Scaling a Business: How to Build Unicorn classes, participants will be able to:
- The key characteristics that define unicorn organisations.
- How to design and conduct well-structured business experiments.
- Strategies for scaling technology and operational resources effectively.
- How to create and implement scalable processes and organisational structures.
- Analysing metrics and financials to ensure successful and sustainable expansion.
- Strategies for fostering a scalable organisational culture, including rewards and hiring.
- Real-world examples from successful and unsuccessful unicorn companies.
Who it is for
The Scaling a Business: How to Build a Unicorn certification syllabus is suitable for individuals from diverse industries and geographies, providing a valuable learning experience for anyone involved in pricing decisions and seeking to make data-driven and strategic choices to gain a competitive edge. For example –
Admission Details
Follow the steps below to join the online course.
Step 1- Click on the link below: https://online-execed.wharton.upenn.edu/building-unicorn
Step 2- Click on the “Apply Now” button.
Step 3- Fill in the basic details and then submit the form.
Step 4- A representative will contact you to begin the process of enrolment.
The Syllabus
- Evaluate characteristics of unicorns
- Examine the misconceptions of unicorn companies
- Identify the stage when start-up organizations make common mistakes
- Design a strategy to address a potential business growth opportunity
- Select key elements that demonstrate the value of experimentation
- Develop a falsifiable and testable hypothesis structure that tests the underlying key assumptions
- Choose the appropriate experiment given a hypothesis
- Evaluate the advantages and limitations of experimentation
- Identify the information needed to prepare a well-structured business experiment
- Identify the resources in your organization that provide value to customers
- Develop a 2x2 risk forecasting model to analyze assumptions and uncertainties
- Create a backcasting plan by defining the ideal state for your organization
- Discuss the resource constraints within your organization
- Discuss formal processes in an organization
- Identify the main advantages and disadvantages of formalizing processes in an organization
- Identify the five steps necessary to create core processes within an organization
- Create a value stream map to formalize a core process
- Describe the decision-making process in your organization
- Use the SCALE framework to analyze an organization’s readiness to scale
- Discuss the effect of modifying objectives and key results (OKRs) and strategies within an organization
- Analyze the return on invested capital of an organization
- Identify key factors to consider when hiring for a specific role within your organization
- Identify interview questions to ask potential candidates
- Discuss the advantages and disadvantages of using a work sample during the hiring process
- Examine the effectiveness of an organization’s structure based on its org chart
- Evaluate your organization’s culture based on three key employee elements
Instructors
The Wharton School, Philadelphia Frequently Asked Questions (FAQ's)
The course is 6 weeks long.
You can expect to spend around 4 to 6 hours per week on the course.
Yes, the course is designed to cater to both beginners and experienced entrepreneurs.
There are no specific prerequisites; however, a basic understanding of business concepts will be beneficial.
Yes, participants will receive a digital certificate of completion from the Wharton School.