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Quick Facts

Medium Of InstructionsMode Of LearningMode Of Delivery
EnglishSelf Study, Virtual ClassroomVideo and Text Based

Course Overview

The Business Analytics: From Data to Insights online course is designed under the Wharton Executive Education, in collaboration with Emeritus, an online education platform. The program has over 170 video lectures from Wharton’s expert faculty, providing general information about concepts and frameworks. Emeritus will offer four live-teaching sessions to improve comprehension of how to use business analytics to turn data into an advantage.

The Business Analytics: From Data to Insights program allows the candidates to get an experience of the Wharton culture through the lectures. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. 

Additionally, the students have the opportunity to participate in a real-world simulation to help them understand how to formulate production and marketing strategies, gauging the impact of the decisions.

The expert faculty will brief the Business Analytics: From Data to Insights certification with a combination of live and recorded video lectures. Prof Christopher D. Ittner, Prof Peter Fader, Prof Raghuram Iyengar, Prof Senthil Veeraraghavan, Sergei Savin, Ron Berman, Prof Noah Gans, Prof Eric Bradlow, and Mattew Bidwell will be teaching the curriculum.

The Highlights

  • Wharton faculty’s live teaching sessions
  • Three months to complete
  • 6-8 hours of study every week
  • Offered by Wharton University of Pennsylvania 
  • Lectures in English
  • Video lectures
  • Preview course for free
  • Industry examples
  • Real-world simulation 
  • Individual assignments
  • Feedback from faculty

Programme Offerings

  • individual Assignments
  • Real-world simulation
  • Online Wharton University of Pennsylvania course
  • practice quizzes
  • Knowledge checks
  • Three-month course
  • Verified official certificate

Courses and Certificate Fees

Certificate AvailabilityCertificate Providing Authority
yesThe Wharton School, Philadelphia

Candidates can join the Business Analytics: From Data to Insights online training by paying a fee of $2,750.

Business Analytics: From Data to Insights course fee structure

DescriptionFees in USD
Business Analytics From Data to Insights Fees
$ 2,850

Eligibility Criteria

Learners can avail of the Business Analytics: From Data to Insights program certificate by completing the online curriculum, including the assignments, practical work, and the capstone project.

What you will learn

Business analytics knowledge

After the Business Analytics: From Data to Insights online certification, candidates will have profound knowledge about the following:

  • Gathering insights, and forecasting and describing future events under descriptive analytics 
  • Predictions using data, decision-making tools, using data for employment performance prediction under predictive analytics
  • Giving recommendations to change behavior and to determine the most constructive consequences through prescriptive analytics
  • Using data collection methods in the forms of passive data collection, media data collection, and descriptive data collection along with A/B testing.
  • Correlation, causation, forecasting, regression analysis, and simulation tools
  • Visualizing and interpreting data, understanding optimization models and decision trees

Who it is for

The Business Analytics: From Data to Insights certification course is best for professionals who want to improve their decision-making process. Account, product and portfolio managers, financial and business analysts, CEOs/CIOs, assistants, executive and investment directors, chief marketing officers, and vice presidents are among the professionals welcome to join the program.


Admission Details

Step 1: To enroll in the Business Analytics: From Data to Insights training program, visit the official course link: https://online-execed.wharton.upenn.edu/

Step 2: Click on ‘Create Account’ in case of a first-time user or log in using your email ID and password. 

Step 3: To create an account, fill in all the required details and finalize by tapping ‘Create Account.

Step 4: Candidates will be directed to the application page where they have to fill in additional details about themselves.

Step 5: Then, candidates can pay using their preferred payment gateway and proceed to apply for the course.

Application Details

Candidates have to fill in a simple application form that requires their address, work experience, and nationality. After filling the form, they will be directed to the payment page.

The Syllabus

  • Identify and interpret effective methods for collecting data on customer behavior
  • Use customer data to make better business decisions

  • Use historical data to estimate forecasts for future events using trends and seasonality

  • Choose the right tool for a decision and determine the kinds of predictions you can make to create future strategies

  • Apply optimization models to specific business challenges with low uncertainty and determine the most favorable outcome

  • Interpret and visualize the results of simulation models to help you evaluate complex business decisions in uncertain settings

  • Use data analytics to better understand the key components of the staffing cycle—hiring, internal mobility, and attrition

  • Explore optimization models that will enable you to write prescriptions for data-driven decision making for your company or business

  • Use decision trees in conjunction with optimization and simulation to help you determine the most favorable outcomes for a business decision

  • Use your learning from the most innovative and effective data-driven practices of top firms to determine the best way to put data to work in your own company or business

Instructors

The Wharton School, Philadelphia Frequently Asked Questions (FAQ's)

1: When is the deadline for the application submission?

The deadline for the Business Analytics: From Data to Insights course is available on the website. Early registrations are recommended because the seats fill up quickly.

2: Are the instructors for Business Analytics: From Data to Insights course, trained professionals?

Yes. All the instructors are professors, associate professors, and assistant professors from the Wharton University of Pennsylvania.

3: What are the payment options for Business Analytics: From Data to Insights training?

Candidates have flexible payment options that allow them to choose to pay the full fee at once and in two or three installments on the respective dates.

4: What do I get if I enroll for the course with my team?

The special group pricing offers up to 20 percent discount. Candidates can use the email group-enrollemnts@emeritus.org for further information.

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