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Course Details
An MBA in Digital Marketing is a two-year online postgraduate course designed to teach students about digital marketing concepts and techniques. Students learn about social media marketing, email marketing, SEO, and mobile marketing. Online MBA Digital Marketing at Mysore University is suitable for marketing professionals, entrepreneurs, or any individual who seeks an in-depth understanding of digital marketing.
Students in the online MBA Digital Marketing course are provided a total of 85 credits. The programme also provides them with practical skills, equipping them with hands-on experience in developing and deploying digital marketing strategies. Upon completion, graduates can pursue roles, such as digital marketing manager, digital strategist, and social media manager.
Programme Offerings
- UGC-recognised online MBA
- Robust curriculum
- E-book
- Self-assessment
- Study Guide
- discussion forum
- Interactive videos
- Web resources
- completion certificate
- student support
Eligibility Criteria
Candidates for the Mysore University Online MBA Digital Marketing course are required to follow the eligibility criteria defined by the university:
Indian Students: Candidates must have completed 10th and 12th from a recognised board and hold a bachelor’s degree in any field.
Foreign Students: A minimum of 15 years of formal education is required.
Admission Details
Eligible candidates can apply for admission to the Mysore University Online MBA in Digital Marketing in online mode. They need to visit the official website of the university and fill in the application form. They must submit the online application form along with the necessary information and documents. After that, they are required to pay the admission fees.
Application Details
To apply for the MBA Digital Marketing Online programme at the University of Mysore, candidates need to follow certain steps:
Visit the official website: www.uni-mysore.in/online-mba-digital-marketing-program
Meet the online MBA Digital Marketing eligibility criteria
Click on the "Apply Now" button
Complete the application form by entering the required information and documents
Submit the form and proceed to pay the application fees
After submission, you will receive a confirmation of your application
The Syllabus
The University of Mysore Online MBA Digital Marketing syllabus is divided into four semesters. Students are provided with techniques to implement digital marketing strategies and learn industry trends. Mentioned below is the online MBA Digital Marketing syllabus:
Management Concepts and Theories
Organizational Behaviour
Business Environment
Managerial Communication
Managerial Accounting
Managerial Economics
Statistics for Management
Marketing Management
Human Resource Management
Corporate Finance
Quantitative Methods
Legal Aspects of Business
Operations Management
Management Information Systems
Project Management
Entrepreneurship
Elective I – Fundamentals of Digital Marketing
Elective II – Social Media Marketing
Elective III – Search Engine Marketing-I
Project Work Diary
Summer Internship Report
Strategic Management
Elective IV – Marketing 5.0
Elective V – Search Engine Marketing-II
Elective VI – Website Design and Development
Elective VII– Content Marketing & Affiliate Marketing
Project Report
Project Viva-voce
Optional
Data Visualization using Tableau
University of Mysore Online Frequently Asked Questions (FAQ's)
After submission of the application, candidates will receive an official admission confirmation email from the University of Mysore to start their learning journey.
The course duration is two years with four semesters.
On successful completion of the programme, you will be issued a UGC-entitled Master of Business Administration (MBA) in Digital Marketing certificate.
Yes, the online MBA programme focuses more on skill development where students get an opportunity to practice different aspects of developing and deploying digital marketing techniques.
Graduates can pursue job roles such as Digital marketing Manager, Social Media Strategist, Content Marketing Specialist, and SEO Analyst, among others.