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Fees Details
₹ 1.50 L
Course Details
Online BBA Marketing Management is a bachelor’s degree programme divided into six semesters. Students through the online BBA Marketing Management course from UPES Online will be equipped with essential marketing skills, making them well-prepared for success in their future careers. The programme is designed to provide a flexible learning experience, making it accessible to working professionals and students alike.
With a focus on practical knowledge and industry insights, the UPES Online BBA in Marketing Management prepares students for a dynamic career in marketing. The program emphasises the application of modern marketing strategies and tools, ensuring that graduates are well-prepared to meet the demands of the competitive business environment.
Programme Offerings
- UGC-approved online BBA course
- Comprehensive curriculum
- Globally Renowned Faculty
- placement assistance
- Mentorship and Career Orientation
- Interactive Virtual Environment
- Self-paced learning
- Online Protected Environment
Eligibility Criteria
Students who wish to enrol in the BBA Marketing Management course at UPES Online need to meet certain eligibility criteria. To be eligible for admission, they must have completed their 12th-grade education with at least 45% marks from a recognised board or institution.
Admission Details
To apply for the online BBA in Marketing Management, candidates need to visit the university's official website. They should fill out and submit the online application form, providing all the required information and documents. After completing these steps, applicants must pay the course fees to finalise their enrolment in the programme.
Application Details
Candidates should follow the below-mentioned steps to enrol in the online BBA Marketing Management course:
Visit the official website - https://upesonline.ac.in/bba-marketing-management
Satisfy the eligibility criteria of the programme.
Click on ‘Apply Now’ option
Submit the online application form by providing relevant information and necessary documents.
Pay the fees to join the online course.
The Syllabus
The online BBA Marketing Management curriculum is structured around six semesters. Each semester covers various core subjects and elective courses designed to provide a comprehensive understanding of marketing principles and practices. The programme also includes practical projects and case studies to enhance learning and prepare students for real-world marketing challenges.
Management & Leadership
Organisational Behaviour
Business Economics
Business Communication
Business Accounting
Financial Management
Human Resource Management
Operations & Material Management
Essentials of Marketing Management
Strategic Management
Research Methodologies for Managers
Business Computing & IT Applications
Business Analytics for Managers
International Business
Essentials of Entrepreneurship
Data Visualisation
Managing Customer Relationships
Integrated Marketing Communication
Basics of Digital Marketing
Services Marketing
Quantitative Techniques
Business Policy & Strategies
Managing Brands
Sales and Distribution Management
Consumer Behaviour and Market Research
Essentials of Logistics & Supply Chain Management
Advertising and Sales Promotion
Dissertation
Evaluation Process
Candidates for the online BBA Marketing Management course are evaluated through a secure online platform. They must take the exams using a stable internet connection and a laptop or desktop computer.
UPES Online Frequently Asked Questions (FAQ's)
The course duration is typically three years, divided into six semesters.
The programme covers core subjects such as Principles of Marketing, Consumer Behavior, Digital Marketing, Brand Management, Market Research, and Advertising.
Exams are conducted through a secure online system. Students must have a reliable internet connection and access to a laptop or desktop computer to participate.
Yes, UPES Online offers flexibility in learning, allowing students to pace their studies according to their schedules.
Graduates can pursue careers in various sectors, including advertising, digital marketing, sales management, market research, brand management, and public relations.