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Fees Details
₹ 1.50 L
Course Details
The MBA Marketing Management is a specialised degree in the field of marketing, equipping students with a deep understanding of human and market behaviours. The online course involves a comprehensive curriculum that provides them with core business knowledge and skills in critical thinking and analytical approach to create a significant impact in the industry. With online MBA Marketing Management from UPES Dehradun, students will also acquire a strong understanding of Marketing Analytics, Brand Management, Social and Digital Marketing, and Advertising and Sales Promotion. Upon completion, they can pursue careers such as Marketing Managers, PR Specialists, Social Media Managers, and others.
Programme Offerings
- UGC approved online MBA
- Weekend Live Classes
- Learning Management System (LMS)
- Comprehensive curriculum
- Doubt Clearing Sessions
- Real-business applications
- assignments
- Discussion Forums
- Webinars
- Certification
Eligibility Criteria
To be eligible for the UPES Online MBA Marketing Management programme, candidates must fulfil the eligibility requirements defined by the university. The online MBA Marketing Management eligibility criteria are as follows:
A Bachelor’s degree from a recognised university with a minimum of 50% marks for freshers.
5% relaxation in marks for candidates with more than two years of experience.
OR
A Higher National Diploma of 4 years duration or Min Level 5 with a minimum of 50% marks for freshers
5% relaxation in marks for those with 2+ years of experience.
Admission Details
Candidates seeking to enrol in the online MBA Marketing Management at UPES Dehradun may apply for admission online. They are required to fulfil the eligibility requirements and complete the admission procedures by filling in an application form online and uploading mandatory documents. After that, they need to make the application fee payment as applicable to complete the admission process.
Application Details
We have mentioned below the step-by-step processes to fill up the UPES Online MBA Marketing Management application form:
Step 1: Follow the official course page URL- https://www.cce.upes.ac.in/mba-in-marketing
Step 2: Meet the online MBA Marketing Management eligibility criteria
Step 3: Click on the Apply Now tab
Step 4: Complete the admission process online
Step 5: Pay the requisite admission fee through a Debit Card/Credit Card/Net Banking or via Bank Transfer in favour of the University
Step 6: Submit the form
Refund/Cancellation Policy
If a candidate wants to withdraw from the course must note that
The fee of the application form will not be refunded.
They will receive a 100% refund if they withdraw one month before the course starts.
Once the course begins, they will not receive any refund.
The Syllabus
Structured over four semesters, the online MBA Marketing Management syllabus at UPES Dehradun covers core subjects and domain-specific subjects. The curriculum also consists of a dissertation or project to be submitted by students in the fourth semester. Students can find the detailed UPES Online MBA Marketing Management syllabus below.
Economics & Management Decisions
Quantitative Techniques for Management Applications
Operations & Material Management
Strategic Management of Technology & Innovation
Project Management & Contract Administration
Research Methodology
Consumer Buying Behavior in Digital World
Online Sales and Channel Management
Digital Brand Management
Services Marketing
Business Policy & Strategy
Social and Digital Media Marketing
Advertising and Sales Promotion
Dissertation
UPES Online Frequently Asked Questions (FAQ's)
Since the UPES online MBA programme is recognised by UGC, it has value and recognition not only in India but also abroad.
Once your enrollment is completed, you will be provided with access to LMS through which you can get the study materials.
The University does not offer placement assistance. However, students will get mentorship from the academic team through different engagement activities that help them with their employability-related queries.
After successful completion of the course, you will receive an MBA Degree with specialisation in Marketing Management from UPES.
Upon completion of the course, graduates will explore careers such as Marketing Manager, Advertising Manager, Marketing Research Analyst, Social Media Manager, Sales Manager, and Public Relations Specialist, among others.