Digital Skills: Digital Marketing

BY
Accenture via Futurelearn

Explore various digital marketing tactics and discover how to select the most appropriate technique to reach your customers

Mode

Online

Duration

2 Weeks

Fees

Free

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 3 Hours Per Week

Course overview

Digital marketing is essential for reaching your audience and expanding your business. Digital Skills: Digital Marketing course will introduce you to several marketing strategies, including banner advertising, pay-per-click advertising, content marketing, search engine optimization, social media marketing, and email marketing Digital Skills: Digital Marketing certification course is completely led by Accenture's professionals which are offered by Futurelearn

Digital Skills: Digital Marketing training includes two weeks of comprehensive learning resources and unlimited access to the course for those who want to develop various types of marketing strategies and techniques in digital marketing

The highlights

  • Unrestricted access to this training
  • Contains articles, videos, peer evaluations, and quizzes.
  • Validation tests of learning
  • PDF Certificate of Achievement 
  • 2 weeks duration
  • 3 hours time investment

Program offerings

  • Online course
  • Learning resource
  • Unlimited access
  • Video
  • Quiz
  • Test
  • Pdf certificate

Course and certificate fees

Type of course

Free

certificate availability

Yes

certificate providing authority

Futurelearn

What you will learn

Social media skills Seo skills Digital marketing skills

After completing the Digital Skills: Digital Marketing online certification, participants will acquire a solid understanding of the concepts involved with enhancing their skills in digital marketing and learn different types of strategies for display advertisements, pay-per-click, search engine optimisation, and email marketing. Applicants can master the various digital marketing strategies that can benefit firms, Identify the important characteristics and discuss how firms may use data to target customers in their digital marketing campaign while reaping the benefits of integrating various digital marketing approaches.

The syllabus

Week 1: How to use digital marketing

  • Getting started
  • Introduction to digital marketing
  • Banner advertising
  • Pay per click advertising
  • Content Marketing
  • Weekly round-up

Week 2: Digital marketing techniques

  • Search engine optimization
  • Social media
  • Email marketing
  • Integrated digital marketing
  • Digital marketing career
  • Weekly round-up

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