10 Certifications That Each Online Marketer Must Have

Edited By Team Careers360 | Updated on Mar 27, 2024 04:50 PM IST | #Digital Marketing

Online Marketing courses open the way for a wonderful field that is growing rapidly while setting new standards and the latest online trends. With the help of the right accreditation, you can advance your career in the digital marketing industry. As digital marketing is in high demand, there are several best marketing certifications online along with free online marketing courses in the market.

10 Certifications That Each Online Marketer Must Have

These online marketing certifications promise to help students learn everything about the sector. Online marketing is quite different from traditional marketing in terms of how it functions, how it targets the target audience and other aspects. To make a flourishing career in the field of online marketing, it is always suggested that you should opt for useful marketing certifications that guide you towards the right path in the field.

Also Read: 10 Reasons to Enrol Yourself in a Digital Marketing Course

What Is The Purpose Of An Online Marketing Certification?

Do you ask yourself are marketing certifications worth it? What marketing certifications should I get? What certifications should I get for marketing? Which marketing certification is best? If yes, go through the article to get the purpose of an online marketing certification and its benefits.

An online marketing certification course is useful for those who are interested in taking formal training in marketing skills and who want to learn about the intricacies related to the industry. Getting an online marketing certification from a highly-regarded online learning platform develops the trust of prospective recruiters and also garners excellent market attention for the individual. The purpose of the best certifications for marketing is to equip digital marketers with the knowledge that can empower them to strategise excellent techniques for harnessing the potential of the digital world.

Considering the huge number of choices available online for people interested in learning online marketing courses, here is a compilation of the best online marketing certifications for marketing professionals to update themselves and excel in their professional life.

10 Certifications That Each Online Marketer Must Have

Course	Fee	Duration
Google AdWords Certification	Free	4 to 6 hours approx.
Google Analytics IQ Certification	Free	4 to 6 hours approx.
Hootsuite Social Marketing Certification	Varies for different subcourses	Varies for different subcourses
HubSpot Content Marketing Certification	Free	6 hours
HubSpot Inbound Marketing Certification	Free	4.25 hours
YouTube Certification	Free	The time duration varies for different certificates
Facebook BluePrint Certification	$150 for each exam	2-3 days.
Digital Garage: Fundamentals of Digital Marketing Certification	Free	40 hours.
The Digital Marketing Institute Certified Digital Marketing Certifications	Different for different courses	Different for different courses
American Marketing Association (AMA) Digital Marketing Certification	Different for different courses	Self-paced online courses.

1. Google AdWords Certification

The Google Adwords Certification is a professional credit offered by Google to individuals who are able to prove their skills in the basic and advanced levels of Google Ads. It is a great and highly-appreciable online digital marketing certification that allows individuals to score on their merit and proudly exhibit that Google recognises them as an expert in online advertising.

There are four different kinds of Google Ads Certification, which include:

Google Ads Search Certification
Google Ads Display Certification
Google Ads Video Certification
Shopping Ads Certification

Fee: Free of Cost.

Duration: 4 to 6 hours approx.

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2. Google Analytics IQ Certification

The Google Analytics IQ (Individual Qualification) Certificate requires individuals to know how to measure the campaign metrics and be informed about improved marketing tactics. With the help of this one of the free certifications every marketer should have, individuals can learn about the measurement tools of this search-engine giant and how these tools can be used for data collection and analysis. In order to get the online marketing certification, individuals have to register with the Google Analytics Academy.

Fee: Free of Cost.

Duration: 4 to 6 hours approx.

3. Hootsuite Social Marketing Certification

Social media is a significant marketing tool in the modern days and employers are continuously on the lookout for individuals, who have an in-depth understanding of the same. The Hootsuite Social Marketing Certification will give wings to the individual’s career and help them reach a great height.

For this one of the good certifications to have for marketing, an individual has to possess knowledge about the core concepts of social media marketing. Prior to taking the online exam for the certificate, it is recommended that the individuals should start with the free social media training course offered by Hootsuite.

The platform offers a wide range of online courses and certifications to help learners learn various aspects of the social media marketing industry.

Certification	Fee
Hootsuite Platform Certification.	$99
Social Marketing Certification.	$199
Advanced Social Advertising Certification	$249
Social Media ROI and Value Analysis Certification	$249
Social Selling Certification	$299
Advanced Social Media Strategy	$999
Foundations of Social Advocacy Certification	$299
Social Selling for Financial Services Certification	$299
Social for Health Care Certification from Mayo Clinic	$400

The time duration varies for different certificates.

4. HubSpot Content Marketing Certification

“Content is King” when it comes to online marketing strategies. Hence, grabbing a good hold on writing, communication, and marketing skills has become necessary for all and requires one to pursue the best paid/ free marketing certifications to become a certified content marketer.

Recruiters are always looking for candidates who possess proficient content marketing skills and understand their importance in boosting a company’s ROI. The Hubspot Content Marketing Certification covers 14 separate categories to keep individuals updated about the best and significant practices of the industry.

Fee: Free of Cost.

Duration: 6 hours

Also read: 15 Digital Marketing Courses To Opt For

5. YouTube Certification

A certificate from YouTube is much sought after and has the power to bring instant credibility to individuals. The demand for visual assets in social media marketing is very high and thus with this certificate, individuals can present themselves as a good asset for any recruiting company. This Certified Program, powered by YouTube is committed to educating the individuals on the platform. Certifications are only available for qualified YouTube and Google Advertising partners.

YouTube offers three separate online courses to choose from:

Content Ownership Course
Asset Monetization Course
Music Course

Fee: Free of Cost

Duration: The time duration varies for different certificates.

6. HubSpot Inbound Marketing Certification

With this one of the best certifications for digital marketing, students can master techniques ranging from content creation to social promotion to converting leads and beyond. After completing this HubSpot Inbound Marketing Certification, individuals will know everything about drawing visitors and potential customers to their brands.

This certification consists of ten modules, covering everything that individuals need to know about inbound marketing. This online marketing certification helps individuals master the art of inbound marketing and learn the tactics, which can give a kick-start to their career.

Fee: Free of Cost.

Duration: 4.25 hours

Related: Digital Marketing Courses & Certifications by Top Providers

7. Facebook BluePrint Certification

Facebook is one of the top social media platforms that boasts over 1.49 billion members worldwide. Its reach and popularity have made this platform a popular option for businesses to reach their target audiences. The Facebook BluePrint Certification ensures that an individual can claim his/her advanced level of proficiency with Facebook’s family of products and services.

This certification course marketing also helps individuals earn credentials that distinguish them in this world of digital marketing. There are different BluePrint Certification courses online that you can select from.

Fee: $150 for each exam

Duration: 2-3 days

Also Read - 15 Courses on Google Ads to Pursue Digital Marketing

8. Digital Garage: Fundamentals of Digital Marketing Certification

Fundamentals of Digital Marketing Certification is amongst the best certifications for marketing professionals offered by Google’s Digital Garage. This online marketing certification helps individuals grow their businesses or careers by providing them with in-depth knowledge about every digital marketing concept. It is a comprehensive digital marketing course, which covers 26 varied topics about the industry and is a great option for learning all the basics in one place.

The Google digital marketing certification is accredited by the Interactive Advertising Bureau Europe and The Open University. Analytics, data insights, display advertising, and several other topics related to the digital marketing world are thoroughly discussed under this certification.

Fee: Free of Cost.

Duration: 40 hours.

Also read: Top 5 Online Marketing Courses to Get High Salary

9. The Digital Marketing Institute Certified Digital Marketing Certifications

The Digital Marketing Institute offers several online courses and certifications for online marketers to polish their skills. Based in Dublin, Ireland, the institute offers online courses for interested individuals around the world. Cutting off old thinking and practices, the institute offers an excellent platform for innovators and game-changers to bring out the best in them.

With the varied range of online digital marketing certificate courses, the institute turns individuals into digital trendsetters and takes their careers to a distinguished height.

Different digital marketing courses offered by the Digital Marketing Institute:

Course	Fee	Duration
Postgraduate Diploma in Digital Marketing	$3,787	44 weeks (Part-time)
Certified Digital Marketing Professional	$1,368	30 hours (Part-time)
Certified Digital Marketing Master	$11,515	2 years (Part-time)

10. American Marketing Association (AMA) Digital Marketing Certification

The American Marketing Association helps individuals to make their distinguished name in the online market through online marketing Certification. Online certifications marketers should have and exams are curated to develop the conceptualisation and execution skills of the individuals and also help them to learn excellent digital marketing strategies.

The online marketing certification program helps individuals advance their careers and prove their worth in the modern marketing world. This best marketing certification online equips them with excellent and detailed knowledge of the industry through instructor-led classes, conferences, seminars, and research.

Fee:

American Marketing Association (AMA) Member: $249

Non-American Marketing Association (Non-AMA) Member: $349

Duration: Self-paced online courses

Online Marketing Certification courses - Career Opportunities

Recruiters and hiring managers are always looking for certified digital marketing professionals. The skills and the certificates together make the individual stand apart from the queue and enhance their chance of attaining bright career opportunities. With new techniques and trends being introduced in the market almost every other day, it is imperative need of organisations to stay ahead of their competition and hence, the recruitment of a well-qualified digital marketer.

Frequently Asked Questions (FAQs)

1. What is an online marketing certificate?

An online marketing certificate is an acknowledgement that the person receiving it has completed the training or the marketing course. It is also a confirmation that the person has the digital marketing skills, required for building a great career in the industry.

2. Are digital marketing certificates worth it?

Indeed, digital marketing certificates are totally worth it. It is fruitful and extremely beneficial for enrolled individuals. However, all you need to do is to choose the right course, which is suitable for you.

3. Why should I get an Online Marketing Certification?

With Online Marketing Certification, a new door of possibilities and career opportunities opens up in front of you. It also helps you to learn the tips, techniques, and skills, which nobody will ever inform you about.

4. What does a digital marketing manager do?

A digital marketing manager is accountable for constructing campaigns that promote a company & its products and/or services online.

5. What does a social media manager do?

A social media manager is responsible for the growth and online presence of a company on social media platforms. He/she plans and strategies to drive awareness and generate sales for the company.

6. What is the future of online marketing training?

The digital market is growing rapidly and there is a great demand for professionals who are well-versed with online marketing campaigns and promotions. Thus, it can be summed that the future of online marketing courses is bright and shining.

7. What are the career opportunities in digital marketing?

In the online marketing industry, one can explore various career opportunities depending on their skills, including Digital Marketing Manager, Content Writer, Inbound Marketing Manager, Search Engine Marketer, SEO Executive, Conversion Rate Optimizer, Copy Writer, Content Marketing Manager, Social Media Marketing Experts/Specialists, and many more.

8. Who all can take-up a digital marketing online course?

There are no specifically-defined qualification criteria for learning Online Marketing. Online Marketing courses can be pursued by undergraduates, graduates & job seekers, MBA Marketing & Other Marketing Heads, Media Advertising Professionals, Business Development Managers, Entrepreneurs & CEOs, Freelancers, Bloggers & Web Designers, Small, Medium & Large Business Owners, and anyone who has a knack for learning and who wants to make great use of the ever-growing online platform.

9. What would be the salary for a digital marketing professional?

The salary for fresher might start from Rs.3 lakhs p.a. (approx). The salary might depend on various factors, which include the number of certifications you hold, your skillset, and your understanding of the digital world.

10. I'm an experienced professional but in a different field. Is Online Marketing suitable for me?

In this digitalised era, if you plan to start any business or blog of your own, then learning online marketing is a must for you. It can also be seen as a great career transition move. The ever-growing and demanding career in the digital marketing field might also lure you to this profession.

11. After getting the certificate can I get freelance projects?

Yes, you can get freelance projects based on the certificates. However, you should have some quality work samples ready with you to showcase your prospects for the high-end services they will receive.

12. What are different Career Specialization Courses in Online Marketing?

The various career specialisation courses available in Online Marketing are Search Engine Optimization (SEO), Social Media Marketing (SMM), Content Marketing, Email Marketing, and Search Engine Marketing (SEM).