13 Best Online Digital Advertising Courses to Pursue

Digital marketing is one of the latest marketing components that uses the internet to promote products on digital platforms. As a part of digital marketing, digital advertising is the practice of promoting digital content to users on online and digital channels. This has led to the demand for digital advertising courses online.

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Almost every B2B industry uses digital advertising. Pharmaceutical, Finance, and Professional Services industries spend the most on digital advertisements. Research from Marketing Hiring Trends shows that demand for digital marketing professionals currently outstrips supply, with 44% of companies wanting to hire more marketers. A digital advertising certification on your CV will give you great career opportunities, but in order to outshine your competition, you will need extra skills and hands-on experience in the field. The following digital advertising courses online will help you develop a skill set that will enhance your creative thinking and provide you working experience along with the digital advertising tutorials.

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13 Digital Advertising Courses Online

Here is a list of some of the best digital advertising courses online.

Note: The above data is gathered and compiled by Careers360.

1. The Complete Digital Marketing Guide - 18 Courses in 1

This is one of the best digital advertising courses online offered in the Udemy platform. You will learn advertising on platforms like Facebook Ads, Google Ads, WordPress, Instagram, and YouTube. As part of this online advertising course’s curriculum, you will study how to do market research to find your audience while getting to know how to set up your website, design it, and post content on your blog. You will be able to build a landing page and send emails to your targeted audience. This course is suitable for both beginner to advanced learners.

Platform: Udemy

Duration: 84 Hours

Price: Rs. 5, 120

Topics Covered

• Market research
• Business branding
• Sales psychology
• Set up your website
• Email marketing
• Copywriting
• Ads (Google, Youtube, Facebook, Facebook Messenger)
• Google Analytics
• Marketing (LinkedIn, Instagram, Quora, Twitter, Youtube)
• Content Marketing Machine

Learn more: 15 Digital Marketing Courses To Opt For

2. Programmatic Advertising 101 - Digital Marketing

This is one of the top digital advertising certification courses for teaching you the ins and outs of Programmatic advertising. It teaches you how to use it within your media strategy, how to reach more customers while spending less, and how to reduce your scatter loss and reach only the customers that have relevance to you. You will study the technical meaning of programmatic advertising and what programming thought and strategy to devise when setting up a campaign, and which data to use. This particular digital advertising course online will help you to learn what data and targeting are and how to use them to optimize your campaigns. This course is suitable for beginners.

Platform: SkillShare

Duration: 1 Hour

Cost : 7 days free trial after that Rs. 149 per month

Topics Covered

• Definition of programmatic advertising
• DSPs and SSPs
• Targeting
• How data is collected
• Outro

Also read: Online Digital Marketing Courses

3. Digital Advertising & Marketing 101: Take The Complete Guide

This is another one of the shortest digital advertising courses online from the Udemy platform that will build your foundation and understanding of Digital Marketing. You will also develop the ability to think strategically and decide how and where to place advertisements. You will study different types of digital ads and learn how much they cost, how they're bought, how they're targeting, and how to create your own digital advertising campaign. You will also be able to develop the skills required to be able to confidently present ideas to your clients and co-workers. This course is suitable for all levels of learners.

Platform: Udemy

Duration: 1.5 Hours

Price: Rs. 5, 120

Topics Covered

• Digital Ads
• Buying the Ads
• Ad Targeting
• Ad serving
• Reporting
• Summing up

4. Develop your own digital marketing strategy

This is one of the finest digital advertising courses for its money. The best thing about the course is that it is a DIY course in the sense that it teaches you how to make your own strategies. You will learn about the digital marketing landscape and how digital technologies can be utilised in identifying opportunities and minimising risk. From various case studies you will see how good and bad digital digital marketing can make or break a business.

Platform: EdX

Price: Rs. 14,781 (Free for auditing)

Duration: 8 weeks

Topics Covered

• Why does digital marketing matter?
• The impact of digital on product
• The impact of digital on value proposition
• Changes in technology a marketer has to be aware of
• Digital policies
• The persona and its journey
• Competitor analysis
• Final Project: Digital Marketing Strategy development

Also read: How to Create a Great Digital Marketing Strategy

5. Introduction to Programmatic Advertising - Digital Marketing

This is another one of the best shortest digital advertising courses online. You will learn programmatic advertising revolutionized digital marketing. Going in-depth, this online advertising course with certificates will enable you to learn the difference between header bidding and waterfalls and what Real-Time Bidding is. You will also learn how to use programmatic advertising in advertising strategies. Baseline knowledge of digital marketing space is required for this course.

Platform: Udemy

Duration: 1 Hour

Price: Rs. 5, 120

Topics Covered

• Introduction to programmatic advertising
• Programmatic vs. RTB
• AdCoach
• Auctions - Waterfalls, Header Bidding and all about Programmatic Auctions
• Recap

6. Digital Marketing: Copywriting & Blogging

This is one of the top digital advertising certification courses emphasising on copywriting and blogging. You will learn the differences between copywriting and blogging and learn the ten commandments for copywriting. You will study what A.I.D.A.R. is and how it helps you in copywriting and blogging. You will also be taught to write better headlines and articles and optimize the Search Engine Optimization of your website. The syllabus covered as an element of this digital advertising certification is appropriate for anyone who owns a business that sells products online.

Platform: SkillShare

Duration: 1 Hour

Cost : 7 days free trial after that Rs. 149 per month

Topics Covered

• Copywriting vs. Blogging
• A.I.D.A.
• Write better headlines
• Write better articles
• Optimize your website SEO

Read more: Career as Blogger

7. Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates

This digital advertising course will teach you Digital Marketing Strategy and Social Media Marketing from the very basics. You will learn how to target the audience and convince them to buy your products. The highlight of this digital marketing online course is how it helps inculcate within you, powerful skills of digital marketing strategies to use in any online platform to get better results. You will also study how to grow sales by email marketing and bring back the customers who already visited your site through advanced retargeting.

Platform: Udemy

Price: Rs. 5, 120

Duration: 56.5 Hours

Topics Covered

• Introduction
• Website creation
• Business advice
• Website optimization
• Search Engine Optimization
• Marketing Cognitive Biases
• CB practice
• Web Persuasion
• Email marketing
• Marketing (Instagram, Facebook, Youtube, Pinterest, LinkedIn)
• Google Ads, Google Analytics
• Event Marketing
• Funnels

Also read - Certificate Course in Advanced Digital Marketing

8. The Complete Programmatic Advertising Course - 2020

This is one of the best digital advertising courses online offered by the Udemy platform. In this digital advertising tutorial, you will learn Display, Audio, Video, Native, TV, and DOOH Programmatic Advertising. The curriculum under this digital marketing and advertising course will help you understand how to save marketing money while maximizing results and advance your marketing career.

You will discover strategies, tactics, and media buying methods, programmatic advertising formats, and participants with this course. You will learn how programmatic advertising benefits the advertisers and publishers and the marketing objectives one can achieve with the programmatic advertising.

Platform: Udemy

Duration: 5 Hours

Price: Rs. 1, 920

Topics Covered

• Evolution of online display advertising
• Introduction to Programmatic Advertising & Its Elements
• Programmatic Advertising’s Ecosystem
• Programmatic Media Buying methods, Advertising formats
• Tactics and operations for advertisers, publishers
• Challenges faced by advertisers

Also read: Career as Search Marketing Strategist

9. Start Your Digital Marketing Agency | Launch Your Marketing Agency!

This is one of the shortest digital advertising courses online offered by the skillshare platform. You will study how to launch your digital marketing agency from scratch and set up your agency's website and get your own address. Additionally you will gain valid skills that’ll help you know how to get your business listed on the Google My Business platform and compete with other marketing agencies.

Platform: SkillShare

Duration: 1 Hour

Cost : 7 days free trial after that Rs. 149 per month

Topics Covered

• Naming your agency
• Register your business
• Build your site
• Pricing packages
• Social Media
• Mailing Address
• Phone Services
• Google listing

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10. Digital Advertising & Marketing 201: Today's Trends & Topics

This is one of the finest digital advertising courses online offered by the Udemy platform. In this course you will learn the advanced aspects of digital marketing. You will study concepts like Header Bidding, Fraud/Viewability, Big Data, Programmatic Advertising, and Mobile Advertising. You will also study what Viewability is and how it affects advertising buys. The candidates will be explained by an industry expert who will teach you the tips and tricks used by professionals in digital marketing to yield better and efficient results. Basic knowledge of digital advertising is required for this course.

Platform: Udemy

Duration: 2 Hours

Cost: Rs. 5, 120

Topics Covered

• Real-time bidding
• Automated buying process
• Waterfalls and header bidding
• Mobile- SDKs and trends
• Verification and viewability
• Data collection and use

Also read: 10 Reasons to Enrol Yourself in a Digital Marketing Course

11. Introduction to Programmatic Advertising - Digital Marketing

This is one of the best digital advertising certification courses that is excellent for giving you a comprehensive introduction to programmatic advertising. You will learn the fundamentals of digital and programmatic advertising auctions apart from understanding what first, second, and third-party data is, and also about brand safety.

As a learner, you would be provided with ample data for learning about the four types of programmatic advertising: open auctions, private auctions; preferred deals; programmatic guaranteed deals. Basic knowledge of digital marketing is required for this course.

Platform: Udemy

Duration: 1 hour

Cost: Rs. 5, 120

Topics Covered

• The programmatic advertising’s entire ecosystem
• Programmatic advertising terminology
• Types of programmatic advertising
• The Google programmatic ecosystem
• Programmatic advertising success stories as a case study

Also read - Mastering Digital Marketing: SEM, SEO, Social Media and Beyond certification

12. Introduction to Marketing

This is one of the digital advertising courses online in terms of its core concepts. It will help you in understanding the basics of marketing. Some of the important topics include brand strategy, integrated marketing communication, pricing, etc. After completing the course you will be able to bring a marketing eye to your company and tackle challenges.

Platform: Edx

Duration: 6 weeks

Cost: Rs. 11,141 (Free for auditing)

Topics Covered

• Develop a basic customer segmentation system
• Begin to understand the psychology of consumer decision making
• Develop pricing strategies that maximize profitability
• Define appropriate channel systems that go-to-market efforts
• Understand how marketing metrics can benefit your business

Read more: Introduction to Marketing Essentials BY Indian Institute of Management Bangalore via Swayam

13. VIP Digital Marketing Master Course: 31 Courses in 1

This digital advertising online tutorial will show you how to build your own online marketing agency from scratch. You will learn how to become a professional digital marketer freelancer on all online marketing platforms. You will be taught how to get valuable clients and keep them coming back to your agency. You will also learn to create successful and creative ads that deliver efficient results and increase sales. This course will also help you get weekly VIP live calls about marketing, business, and Entrepreneurship.

Platform: Udemy

Duration: 62.5 Hours

Price: Rs. 5, 120

Topics Covered

• Pro market research
• Marketing planning
• Business note
• Website optimization
• SEO
• Search engine
• Marketing niche
• Cognitive Bias Practice
• Website persuasion
• Google analytics, ads
• Marketing strategies (Facebook, Instagram, Twitter, Youtube, Pinterest)

Also read: 10 Skill That SEO Specialists Must Have

Conclusion

Digital Advertising is a component of online marketing that requires creativity and expertise that overshadows the competition completely. If you want to make a career in Digital Advertising, then you will need a specific skill set and a lot of experience. So take some of the best digital advertising courses online to become the professional everyone is sought after.

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