15 Online Digital Marketing Courses on Google Ads

Google Ads is a Google-developed online advertising system in which anyone can post Ads for their products, services, or videos in order to reach a larger audience. With 2000+ jobs on LinkedIn, 22000+ on Naukri.com, and 2000+ on Upwork for freelancers, the demand for Google AdWords jobs in India is growing. Because of its broad reach, most businesses choose Google Ads as their advertising platform. This figure is also rising, indicating a wide range of career opportunities after completing Google Ads courses.
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There are numerous Google Ads training courses available online. By pursuing a Google AdWords certification course, one can enter the digital marketing space and use the knowledge of this programme to transform sales. From Google search Ads certification to Google Ads video certification, these digital marketing certification courses cover it all. Furthermore, the digital marketing course provides hands-on experience working on the Google Ads platform by teaching keyword matching, keyword research, and search engine optimization. If you've decided to pursue a Google AdWords certification course but aren't sure which one to choose, here's a list of 15 Google Ads courses to consider:

15 Courses on Google Ads to Pursue Digital Marketing

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15 Google Ads Courses to Pursue Digital Marketing

1. Google Ads Search Certification - This Google search ads certification will illustrate your mastery of building and enhance Google search campaigns. The Google Ads certification course will educate students on automated solutions like smart bidding and audience solutions to increase campaign performance to meet business objectives.

The Google Ads Course Includes

• Develop a Google search strategy

• Google Search Audience

• Search marketing plan

• Online marketing and a lot more

Also Read: Career as Advertising Manager

2. Google Ads Video certification - This Google Ads certification course will help you showcase your ability to get results from YouTube and Google Video advertising solutions. The certified users will be able to tell potential customers the entire purchase journey at scale.

The Google Ads Video Certification Course Includes

• YouTube's value for creators

• YouTube audience

• YouTube video formats and a lot more

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3. Learn The Fundamentals of Google Ads Search - This Google Ads fundamentals certification will allow you to master the essentials of creating and customizing your Google search campaigns to get your ads in front of customers looking for what you offer. The course will boost your performance by helping you reach your marketing goals.

The Learn The Fundamentals of Google Ads Search Course Includes

• Digital marketing strategies

• Google search strategies

• Search marketing plan and a lot more

4. Google AdWords Certification: Become Certified & Earn More - This Google AdWords course will get you an industry-recognized marketing certification from Google and a job-ready understanding of Google Ads. It will train you to pass the Google AdWords Exam as well.

The Google AdWords Certification Course Includes

• Google Ads certification training

• Practice exam

• Official exam

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5. 2020 New Google Ads Course: From Beginner to PRO - This Google AdWords tutorial helps you to succeed online when you are starting a new venture. This course will help you find step by step the right settings to create Google Ads Search, Display, and Remarketing Campaigns.

The 2020 New Google Ads Course: From Beginner to PRO Course Includes

• New AdWords

• Google Ads search and Quality Score

• Keyword Research

• Responsive search ads

• Dynamic keyword insertion and a lot more

Also read: 13 Digital Advertising Courses Online to Pursue Today

6. Google Ads Certification (Fundamentals & Ads Search) - This Google AdWords fundamentals certification will allow you to save 80% of your prep time on your Google AdWords certification. It will increase your finishing rate by 500% with this course.

This Google AdWords Course Includes

• AdWords Certification

• Google AdWords fundamentals

• AdWords search

• Google Academy for Ads and a lot more

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7. Google Ads Video Certification Practice test 2020 - This Google Ads video certification is an essential credential for marketers. It is one of the ways to prove a certain level of knowledge or topical relevance. The course will allow you to practice for the test through 3 practice tests.

8. Ultimate Google Ads Training 2020: Profit with Pay Per Click - This Google Ads tutorial will teach you to be able to drive traffic on a consistent basis to your website. Furthermore, the course will also allow you to understand how to create & optimize your campaigns on Google AdWords to make them more profitable.

The Ultimate Google Ads Training 2020: Profit with Pay Per Click Course Includes

• Set up Google Ads Account

• Structuring Ad groups

• Writing Ads

• AdWords Billing and a lot more

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9. Google Adwords Course by Skillshare - This Google AdWords online course will help you start at any beginner level and reach an advanced level of Google Adwords. It will help you learn the types of keywords and set a conversion tracking.

The Google Adwords Course Includes

• Google Adwords

• Google Analytics tracking

• Keyword research and a lot more

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10. Google Ads for Beginners - In this Google Ads course online, you are going to learn the basics of Google’s search-based ads apart from delving deep into the elements of creating successful SEM campaigns for reaching new customers & growing your business multifold. Google Ads, Google's online advertising platform, will be used for the programme. You will drive qualified traffic or best-fit customers to your business while they search on Google for products and services similar to the ones you provide.

The Google Ads for Beginners Course Includes

• Conversion tracking

• Setting up an account

• Tools and setting on Google Ads

• Optimize Ad campaigns and a lot more.

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11. Create a Google Ads Search Campaign - This Google Ads course will help you understand the fundamental strategic principles of online search marketing campaigns. You will help with how to design targeting options, compelling ads, and keyword matching options.

The Create a Google Ads Search Campaign Course Includes

• Digital Marketing

• Online Advertising

• Search campaigns and a lot more

12. Advanced Google Ads - After you have mastered the fundamentals of using Google Ads for marketing campaigns, this Google ads course will allow you to learn paper-per-click advertising analytic tools. You can also learn how to follow bid and budget optimization rules and defend the optimization decisions you make.

The Advanced Google Ads Course Includes

• Google Ads

• Web Analytics

• Online Advertising

• Pay-per-click and a lot more

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13. Google Ads (AdWords) Essential Training - This Google Ads tutorial will teach you how to define your customers and market your goals accordingly It will also help you research and target your keywords and adjust them by creating an advertisement and running reports. It will also connect google analytics and use it as an extension for maximum viewers.

The Google Ads (AdWords) Essential Training Course Includes

• Web analytics

• Google Ads

• Writing a text ad

• Running a report and a lot more.

Read more - How to Create a Great Digital Marketing Strategy

14. Diploma in Google Ads - This Google ad certification course will teach you to set up your own Adwords account from scratch. It will cover essential topics like how to use keywords, how to set up conversion tracking, and how to track phone calls from your website. It will also help you optimize your use of competitor reports and customer data and thus increase quality reports and reduce the cost per click.

The Diploma in Google Ads Course Includes

• Google Ads Masterclass

• Structuring Ad group

• Google Ads Billing

• Adwords Auction

• Keywords in-depth and a lot more

Also Read: Career as Brand Manager

15. Google Ads Online Course: Run Successful Ad Campaigns - This Google Adwords online course is for those who have some experience in Google Adwords. It will get you ready to manage advertising campaigns for online marketing and establishing customers out of searchers.

The Google Ads Online Course: Run Successful Ad Campaigns Course Includes

• Campaign set up

• Google Ads bidding strategies

• Google text Ads

• Auction and Ad rank process and a lot more

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Conclusion

The majority of people use Google to search for anything from songs to answers to difficult mathematical questions. Because everything is available on Google, advertising on Google Ads becomes extremely profitable because it exposes your products and profiles to a larger audience and extends their reach. The Google Ads certifications are extremely beneficial because they add to your resume and allow you to freelance with top companies.

With extensively researched course material and highly trained teaching staff, enrolling in these Google Ads courses will provide you with an updated set of skills that will prove beneficial in today's date. As a result, these courses are required if you want to enter the digital marketing world of Google Ads.
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