15 Online Digital Marketing Courses to Pursue

Edited By Samiksha Jain | Updated on Sep 17, 2021 10:08 AM IST | #Digital Marketing

“Content is King”, In early 1996, Bill Gates had this to say about the limitless possibilities of the internet. And fast forward to 2021, the world cannot exist without the digital world which is the largest marketplace for all businesses. Take any product or service. Without great content about them in the digital world, they all fail. This sums up the power of digital marketing. And if you are a professional who is trying to fine tune his skills, then there are a plethora of online courses and certifications you can take to become a professional in digital marketing.

15 Online Digital Marketing Courses to Pursue

Digital marketing courses in India are growing at an immense rate of 25-30% annually. It has opened a lot of opportunities for companies to explore their market reach and increase their market presence by focusing their marketing strategies on the online format. India has crossed over 450 Million active users creating a bigger than ever marketplace with huge potential for growth and profitability. Thus, online digital marketing courses (e.g.: google digital marketing courses) as well as diploma in digital marketing have grown in popularity in recent times.
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Social media plays a huge part in digital marketing. The high-speed internet solutions have increased the opportunities of businesses and social media channels especially have improved the prospects for better growth and creating a trend in the digital world. The digital marketing certification courses also help individuals to open their own businesses and affiliate marketplaces. With the plethora of online courses & certifications from top providers, it can become difficult to choose. There are advertising courses, social media certification courses, etc. each with certain specificities. So let us take a look at some of the best digital marketing courses.

15 Digital Marketing Courses for 2021

Here we have made a list of some of the best digital marketing courses offered by various online platforms

Course	Offered by	Duration	Cost
The Complete Digital marketing course- 12 Courses in 1	Udemy	23 hours	Rs. 8,640
Digital Marketing Masterclass- 23 courses in 1	Udemy	33 hours	Rs. 8,640
Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates	Udemy	54.5 hours	Rs. 8,640
Digital Marketing Home Business: The Complete CPA Marketing Course	Udemy	5.5 hours	Rs. 8,640
Digital Marketing Masterclass: Get your First 1000 Customers	Udemy	26.5 hours	Rs. 8,640
Social Media Marketing Agency: Digital Marketing + Business	Udemy	49 hours	Rs. 8,640
Digital Marketing: The Ultimate Guide to Strategic Marketing	Udemy	30.5 hours	Rs. 8,640
Digital Marketing Agency: Social Media Marketing Business	Udemy	93 hours	Rs. 8,640
VIP Digital Marketing Master Course: 31 courses in 1	Udemy	62 hours	Rs. 8,640
The Ultimate SEO, Social Media & Digital Marketing Mastery	Udemy	90.5 hours	Rs. 8,640
Digital Marketing: How to generate Sales Leads	Udemy	10 hours	Rs. 8,640
Digital Advertising & Marketing 101: Take the complete guide	Udemy	1.5 hours	Rs. 8,640
Digital Marketing Specialist course	Simplilearn	6 months	Rs. 59,999
Digital Marketing Specialization	Coursera	Self paced	Rs. 4550
PG Certification in Digital Marketing and Communication	UpGrad	6.5hours	Rs. 87750

Note: The above data is collected and compiled by the Careers360 team.

1. The Complete Digital marketing course- 12 Courses in 1 -

While there are a plethora of online degree courses, for those who are already working or are in college, an additional degree can sound terrifying. So here you have an online digital marketing course that will provide you a comprehensive set of information regarding every module involved in digital marketing. This digital marketing course online will cover how to conduct market research, WordPress, email-marketing, Copywriting, SEO, social media marketing, LinkedIn, and much more. Each module will be explained and taught with live case studies to create a better learning experience for students. This is one of the best digital marketing certification courses that can help you land lucrative roles in digital marketing and will also teach on how to make money as an affiliate marketer.

2. Digital Marketing Masterclass- 23 courses in 1

In this course, aspirants will earn a digital marketing certificate and learn the basics about all the digital marketing strategies. Further, they will learn how to run social media campaigns and how to grow your business. The online digital marketing course will guide on how to increase your email list and grow your social media reach with campaigns. It will help you increase the conversion rates and guide you in charging your services in real-world business campaigns.

Also read: Career as Social Media Manager

3. Mega Digital Marketing Course A-Z: 12 Courses in 1 + Update

This digital marketing course will help you find the right audience for potential customers to find your potential customers and help by targeting them to buy your products. This is one of the best digital marketing courses that will help to increase conversion rate by building advanced landing pages by writing powerful copies ensuring results. The online digital marketing certification course will help you increase your social media presence and increase your brand value. This course will help increase the bounce rate for an effective website for marketing valued products.

4. Digital Marketing Home Business: The Complete CPA Marketing Course

In this online digital marketing course, aspirants will learn the exact blueprint and the method required to reach millions of people and get high conversion rates. This digital marketing certification course will help to conduct profitable traffic campaigns and in no time how to convert them into profits. This is one of the best digital marketing courses as it does not require any prerequisites, daily work of 1 hour to set and optimize your campaigns will ensure that you will earn high ticket clients.

Also read: Career as Brand Manager

5. Digital Marketing Masterclass: Get your First 1000 Customers

This digital marketing course is specially curated for learners trying to increase their market share and sales figures. The online digital marketing course will go through all the strategies and angles for pitching potential clients and how to ensure a high conversion rate is maintained. It will show you how to maintain a content calendar, you will learn how to promote products and identify the target customer market. This digital marketing training course will help in analyzing and tracking video marketing metrics and how to create effective video marketing content. The course will explore the design requirements required to create an effective landing page.

Also read: Career as Portfolio Manager

6. Social Media Marketing Agency: Digital Marketing + Business

This is one of the best social media marketing certification courses offered in the Udemy platform. This digital marketing certification course will help to create strategies to execute on all the digital platforms. It will teach how to sell a product and how to create an advertisement that helps put the best features of the product forward. This is the online digital course that will show a step-by-step process on how to build a marketing agency, and how to find clients both local and online. The steps to make online passive money will also be shared and how-to convert them into a 6-figure income will be taught with reference examples.

7. Digital Marketing: The Ultimate Guide to Strategic Marketing

The digital marketing course will help to establish you as a digital marketer and how to launch yourself in the market as a business owner or even as a freelancer. This digital marketing certification course will help in creating a good money flow by providing your services as both a freelancer or a growth specialist. This is one of the best online digital marketing courses that will help to choose the best way profitable for your personal and overall growth by avoiding costly mistakes. It will help to discover the latest Neuromarketing techniques ensuring high conversion rates.

Also read: Career as Search Marketing Strategist

8. Digital Marketing Agency: Social Media Marketing Business

This is one of the best social media marketing certification courses which covers the fundamentals of social media strategies. This online digital marketing course will teach you how to build a website for your agency business and hire the right people that will ensure the growth of the company. It will also provide the framework to get more clients and maintain existing customers for a longer period. The digital marketing certification course teaches how to maintain customers by up-selling them the things they need and building a relationship to increase a brand value and trust level.

Also read - Digital Marketing certification by NIELIT

9. VIP Digital Marketing Master Course: 31 courses in 1

Online digital marketing course will first go through the fundamentals of digital marketing creating a basic understanding for people new in this field and help you build a professional portfolio for a marketing agency from zero. This digital marketing training course provides the sales and strategies required to increase marketing through channels and campaigns. It helps master creating a website and optimizing it for better results. It will help to attain mastery in SEO, email marketing, and other required areas. Most importantly, this course will provide the blueprint required to get valuable clients and how to retain them to ensure a profitable company future.

Also read -Post Graduate Certificate Program in Digital Marketing by by MICA, Ahmedabad via Talentedge

10. The Ultimate SEO, Social Media & Digital Marketing Mastery

This is another one of the succinct social media marketing certification courses that can help you create mastery in Facebook, Instagram, YouTube, TikTok, SEO, Video content, Website creation, and much more. All these sections would be explored individually and help in creating a perfect mastery command over all the platforms to ensure a wide reach when launching campaigns. It provides a powerful video editing guide and upskills yourself by becoming proficient in the content creation space. The online digital marketing course also features tricks to increase backlinks and become an excellent copywriter.

Also read: 10 Skill That SEO Specialists Must Have

11. Digital Marketing: How to generate Sales Leads

In this online digital marketing course, aspirants learn to generate leads in a step-by-step elaborate and effective plan to boost your sales in 2021. You will learn to indulge in a positive mindset. This digital marketing certification course helps you create strategies that will attract, capture and convert leads from your landing page and website. You will learn how to nurture prospects and clients with the help of automation tools and email marketing.

12. Digital Advertising & Marketing 101: Take the complete guide

Here you will understand the full fundamentals and basics of the Digital Marketing foundation. A complete understanding of digital ads and how they work will be provided. This digital marketing training course explains why we need marketing and advertising and helps differentiate between both. Learn how profitable companies like Nike and Coca-Cola are more successful and understand the strategies.

Also read: Career as Advertising Manager

13. Digital Marketing Course by Simplilearn

This is one of the best digital marketing online courses offered in the Simplilearn platform online digital marketing course will help to gain expertise in top marketing domains such as Search Engine Optimization (SEO), Social media, Pay-Per-Click (PPC), digital analytics, content, conversion optimization, and email marketing. This digital marketing certification course helps in fast-forwarding your career with the practical training required by working on live projects to gain a more professional perspective. This is an online digital marketing course that is associated with an OMCP Certification.

View more: Digital Marketing Training Course BY Simplilearn

14. Digital Marketing Specialisation by Coursera

This specialisation course in digital marketing is a combination of courses to master overall, there are a total of 7 courses to be mastered in this specialisation course. Digital Marketing Analytics, in theory, Marketing in an Analog World, Digital Marketing Analytics in practice, Marketing in a Digital World, Digital Media and Marketing Principles, Digital Media and Marketing Strategies, Digital Marketing capstone. All these modules will help attain mastery over digital marketing. This is an open course that does not have any requirements.

Also read: Coursera Digital Marketing Courses & Certifications

15. PG Certification in Digital Marketing and Communication by upGrade

This course is curated in partnership with MICA. This is an online digital marketing course with over 15 case studies and live projects. In this course the students will learn the basics of fundamentals, harnessing digital platforms, learn marketing analytics and integrated Strategy, how to implement social media and content marketing strategies. This course will also help in improving portfolios to get better job placements in Social media agencies. upGrad also provides placement assistance to improve career opportunities.

Also read - Advanced Program in Digital Marketing by DigiGrad

Conclusion

As Amazon founder, Jeff Bezos puts it, “It is hard to find things that won’t sell online”. So whether you are an entrepreneur or working for a company, having the edge of digital marketing skills will go a long way. So take some of the digital marketing courses to forge your career ahead!

Still confused about which digital marketing certification courses to take? Check out our online course comparison and choose the best digital marketing courses for you. And when you have made up your mind, take a look at these course providers that

Edx Courses & Certifications	Futurelearn Courses & Certifications	Swayam Courses & Certifications
Talentedge Courses & Certifications	Simplilearn Courses & Certifications	Udacity Courses & Certifications
Coursera Courses & Certifications	Great Learning Courses & Certifications	Edureka Courses & Certifications
Upgrad Courses & Certifications

Frequently Asked Questions (FAQs)

1. Is the UpGrad course online or does it have recorded lectures?

UpGrad has 15 live sessions over the period of 6 months for increasing interaction with the students and increasing an effect on the learning curve.

2. How will I earn the Google Analytics Certification?

With the course completion the students will get to register on the google analytics platform under the guidance of course mentors, where there would be a test of 70 questions where a minimum score of 80% and this certificate would be valid for 18 Months, after which there would be a renewal process necessary. Also look into other google digital marketing courses to enhance your career prospects.

3. What are self-paced digital marketing courses?

In self-paced digital marketing courses, the students are at liberty to complete the course at their own will, the students are not required to attend the online classes, they have access to all the offline downloadable courses.

4. Will I earn the University credit for completing the specialization through coursera?

The specialization does not provide a certification, but some universities do offer an arrangement where the students are rewarded with a degree for course completion.

5. Are the courses completely online?

Yes, all the aforementioned courses are completely online and the students are not required to relocate or get out of their comfort zone to learn, these online courses provide the support and guidance needed through lectures and difficult sessions.

6. What resources are required to learn digital marketing?

There are no resources required for this course, all the materials and guidance will be provided to the students online.

7. What are the alternatives to these online courses and certifications?

There are online diploma courses and online degree courses. Having a degree or diploma in digital marketing is highly sought after. These are 1-3 year courses that you can take from the comfort of your home. But then again note that you can come from a whole different background, but with the essential skills (which you can learn from the above mentioned digital marketing courses) you can do without a degree or diploma courses.

8. Is it important to have digital marketing certification courses?

Yes. As mentioned in the above question, sometimes diploma or degree courses, even when they are online and self-paced, the year long courses are a nightmare. So it makes it much sense to take tailored digital marketing certification courses that help you master a particular niche in the field.

9. What is the refund policy for these digital marketing online courses?

The online courses have a 30-day return policy for all the digital marketing online courses but it is advised that you should look through the course structure thoroughly to ensure yourself with the value the course is going to provide.

10. Do google digital marketing certifications hold value as they are free?

Considering that most of the digital marketing relies heavily on google, and as digital marketers and content creators, one is always after better google ad campaigns and such, google digital marketing certifications are the courses that one should take!

11. Are the digital marketing courses provided under Udemy free?

Only the basic courses are provided at no cost and all the other courses are charged with basic minimal fee from the course providers, Udemy offers an exceptionally low cost for providing immense value to the students.

12. Is there any alternative to digital marketing certification courses?

You can also opt for a diploma in digital marketing which will give you the equivalent or even better foundational and practical digital marketing training.