19+ Online Courses on Google Tag Manager for Digital Marketers
Google Tag Manager (GTM) is an online tag management system or TMS. By using Google tag manager on your website or mobile app, you can easily manage different JavaScript tracking codes, a.k.a. Tags, without having a need to modify the code. It is a free product to use and has no limits on its usage. Using Google Tag Manager, the marketers can easily implement and manage tags without relying on web developers to do it for them. There are plenty of online courses and certifications for google tag manager courses that you can take to become an expert in this field.
Google Tag Manager can be used easily by anyone, but it's a difficult task for users who don't have a developer background. That is why companies look for specialists of Google Tag Manager who are skilled and experienced. According to w3techs.com, about 99.4% of all websites use Google Tag Manager, whose tag manager is known.
So the demand for a specialist in GTM is high everywhere. If you are interested in becoming a GTM specialist or you want to learn GTM for managing your website, then these google tag manager online courses will come in handy. These google tag manager courses will help you develop the required skills and get hands-on experience with GTM.
Here we have compiled some of the best online Courses & Certifications from Top Providers for sports psychology courses.
- Google Tag Manager (GTM) Training Course - From Zero to Hero
This Google tag manager course will teach you all the fundamentals of GTM from the very basics. You will learn how to use various features of GTM and implement different tags. You will also learn how to deploy Facebook pixel via Google Tag Manager. Basic knowledge of HTML is the only requirement for this course.
Price: Rs. 8, 640
Platform: Udemy
Duration: 3.5 Hours
Topics Covered
- Introduction
- How GTM works
- GTM signup and interface overview
- Implementing tags via GTM
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- Google Tag Manager for Beginners (Challenges)
One of the best beginner level google tag manager courses, you will learn what GTM is all about and what its features are. In this google tag manager training course, you will also learn how to deploy your first Marketing tracking with GTM. This course is highly suitable for beginners.
Price: Rs. 1, 600
Platform: Udemy
Duration: 2.5 Hours
Topics Covered
- Installing Google analytics with the help of GTM
- Analytics Audit and Tag Planning
- Auto-event tracking
- Google Analytics
- How to get resources to dive deeper into GTM
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- Learning Google Tag Manager
This online Google tag manager course will show you how to effectively use Google tag manager. You will study how to work with accounts, containers, and built-in tags. You will also learn how to work with control versions and user access and create custom variables.
Price: Rs. 899 or (1-month free trial and later Rs. 1400 per month)
Platform: LinkedIn
Duration: Self paced
Topics Covered
- Introduction
- Work with Accounts and Containers
- Using Built-in Tags
- Work with Variables
- Create Triggers
- Control Versioning
- Debug Your Tags
- Use Custom HTML Tags
- Conclusion
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- The Most In-Depth Google Tag Manager (GTM) Course for 2021
One of the advanced google tag manager courses, this online course will teach how to set up GTM in different CMS and E-commerce platforms like WordPress and Shopify. You will also learn how to deploy Facebook, Google Ads Remarketing, Linked In, and other third-party tracking pixels with Google Tag Manager. It is quite a comprehensive online digital marketing course & is probably miles ahead of similar courses which cover these topics in-depth.
Price: Rs. 7, 040
Platform: Udemy
Duration: 4.5 Hours
Topics Covered
- Introduction
- Initial (GTM) Installation and Browser Setup
- Overview of Google Tag Manager (GTM) Interface and Best Practices
- Setup Essential Tags and Publish Them
- Improving & Expanding Your Tracking Data
- Advanced Tracking Concepts
- Conclusion
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- Google 360 Suite Overview
This digital marketer tutorial will show you how to effectively use Google Analytics 360 suite and best practices to use its tools. You will study how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work.
Price: Rs. 1150 or (1-month free trial and later Rs. 1400 per month)
Platform: LinkedIn
Topics Covered
- Introduction to Google Analytics 360 suite
- Understanding the tools
- Putting it all together
- Conclusions
- Google Tag Manager (GTM) Advanced Applications
Once you have enrolled yourself in this advanced-level Google tag manager course, you will learn the advanced applications of Google Tag Manager. You will learn how to use custom events and track and create a Universal User-Id view in Google Analytics. Google tag manager basics are required for this course.
Price: Rs. 8, 640
Platform: Udemy
Duration: 2 Hours
Topics Covered
- Introduction
- Fundamentals
- Various tags in GTM
- Summing up
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- Google Tag Manager for Developers
After opting for this comprehensive tag manager course, the curriculum will show you how to manage your analytics and remarketing scripts quickly and easily using GTM. You will also be learning how to integrate Google Analytics and Facebook pixel with GTM.
Price: Rs. 3, 200
Platform: Udemy
Duration: 1 Hour
Topics Covered
- Setting up
- Tags
- Triggers
- Variables
- Cookbook
- Conclusion
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- Complete Google Tag Manager 2020 (GTM) with 16 real projects
One of the shortest yet compact google tag manager courses, this Google tag manager online course, you will learn the GTM tutorial step-by-step with a live website. You will also learn how to deploy different marketing Tags and event tracking on your website with Google Analytics, Google ads, Quora, Facebook, Linked In, Facebook pixel, and other 3rd party tags.
Price: Rs. 8640
Platform: Udemy
Duration: 2.5 hours
Topics Covered
- Introduction
- Google Tag Manager Installation & Interface Tour
- Practical Live Projects -Basic
- Google Analytics Integration
- Practical Live Projects- Intermediate
- Advanced Concepts in Google Tag Manager
- Practical Live Projects- Advanced
- Google Tag Manager & Other Channel Marketing
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- Advanced Google Tag Manager (GTM) 12+ practical use cases
This is one of the shortest yet compact google tag manager online courses will teach you the advanced concepts of GTM with the help of practical use cases. This google tag manager training course will teach how to detect device categories and fire tags only on the selected device and how to extract data from websites using DOM Element variables.
Price: Rs. 1, 920
Platform: Udemy
Duration: 3 Hours
Topics Covered
- Introduction
- Track website element CTR
- Track website form conversions
- Google Analytics event framework
- Track JavaScript errors on the website
- Examples with custom JavaScript variables
- Personalize website based on marketing channel
- Other useful features and updates
- Intro to CSS selectors for GTM
- Final words & next steps
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- Getting started with Google Tag Manager
This is one of the shortest google tag manager online courses offered in the Udemy platform, this course will teach the basic skills required to use GTM efficiently. You will also learn how to track element clicks using GTM and set up Facebook and Google Ads conversion tag tracking using GTM. This Google tag manager training course is suitable for beginners.
Price: Rs. 1, 920
Platform: Udemy
Duration: 1.5 Hours
Topics Covered
- Introduction to Google Tag Manager (GTM)
- Google Tag Manager Installation and account creation
- Getting familiar with the interface
- Google Analytics tracking using GTM
- Facebook tracking using GTM
- Google Ads
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- Google Analytics Essential Training
Another one of the best google tag manager courses offered in the LinkedIn platform, this course will teach you how to use Google Analytics better to understand who your digital customers are, how they found your website, and how they engage with your site. This course is highly suitable for beginners.
Price: Rs. 1400 per month (1- month free trial)
Platform: LinkedIn
Duration: Self-paced
Topics Covered
- Introduction
- Get Started
- Google Analytics Fundamentals
- Introduction to the UI and Reports
- Filter and Segment Data
- Audience Reports
- Acquisition Reports
- Behavior Reports
- Conversion Reports
- Basic Configuration
- Conclusion
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- Master Google Analytics (UA) with Tag Manager, and Data Studio
In this Google tag manager training course, you will learn all the fundamentals of Google Analytics Reports, Tag Manager, and Google Data Studio. You will also study how to collect customized data from your website using advanced concepts like Events, Goals, Custom Metrics, and User-ID.
Price: Rs. 1280
Platform: Udemy
Duration: 17.5 Hours
Topics Covered
- About this Google Analytics Course
- Google Analytics Demo Account and Installation Overview
- Getting a Feel of Google Analytics
- Google Analytics - Audience
- Acquisition
- Behavior
- Conversion
- Attribution Modeling
- Setup the Google Analytics Project
- Configure GA: Part I
- Configure GA: Part II - with Google Tag Manager
- Configure GA: Part III - Admin Settings
- Reports, Dashboards, and Google Data Studio
- Bonus Chapters in Google Analytics - UA
Browse Online Digital Marketing Courses & Certifications:
- Learn Google Tag Manager 2018: Crash Course
This google tag manager training course will teach you how to make business decisions based on data, analyze insights, and improve your customer’s experience. You will learn how to create Tags, Triggers, and Variables in GTM. This course is suitable for beginners.
Price: Rs. 8, 640
Platform: Udemy
Duration: 3 Hours
Topics Covered
- Course Introduction
- Entering Google Tag Manager
- Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 1)
- Tags Management 101: Let's Ignite the Power of GTM and Google Analytics (Part 2)
- A Step Further: Advanced Implementations in Google Tag Manager
- Summary and Conclusion
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- Google Tag Manager
In this Google tag manager online course, you will learn fundamental as well as advanced concepts of GTM. You will learn how to create tags, use events, sequence tags, track custom data, and integrate GTM with GA and Facebook Pixel. This course is suitable for everyone.
Platform: SkillShare
Duration: 1 Hour
Topics Covered
- Getting started
- Tags and containers
- Using tag assistant
- Trigger
- Sequencing Tags
- Google Tag Manager with Facebook & Google Remarketing Tags
This google tag manager training course will teach you the fundamentals of GTM and how to use it efficiently. You will also learn essential skills for GTM by deploying Facebook and Google Remarketing tags on your WordPress website. Basic knowledge of digital marketing is required for this course.
Price: Rs. 8, 640
Platform: Udemy
Duration: 2 Hours
Topics Covered
- Introduction
- Getting Started With Google Tag Manager
- Google Analytics with GTM
- Facebook with Google Tag Manager
- Google Ads and GTM
- Advanced Google Analytics
This is one of the best google tag manager courses offered in the LinkedIn platform, which is ideally suited for people with intermediate or advanced level experience in using the tool and will provide you an in-depth look at Google Analytics. You will learn advanced techniques used by professionals that can help you use GA more efficiently and gain better insights. You will also be learning how to create custom calculated metrics.
Price: Rs. 2, 300
Platform: LinkedIn
Topics Covered
- Introduction
- Google Analytics App + Web
- Measuring Data
- Views
- Filters
- View Filters
- Events
- Advanced Features
- Segmentation
- Conclusion
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- Google Tag Manager Course 2020- From Beginner To Advanced
This is one of the shortest Google Tag Manager courses offered in the Udemy, for developing Digital Marketing skill set with GTM. You will learn everything starting from how to set up GTM right up to how to deploy tags through GTM in this course. This course is suitable for everyone.
Price: Rs. 1, 280
Platform: Udemy
Duration: 3 Hours
Topics Covered
- Introduction to Google Tag Manager
- Setting up Tags via Google Tag Manager- Part 1
- Setting up Tags via Google Tag Manager- Part 2
- Google Tag Manager Fundamentals
This is one of the best Google Tag Manager courses offered by Google themselves. Not only is this course free, compact and self-paced, but also you get the Google certification to show that you are a pro. Learn the best multiple analytics and marketing tags for your site and get rid of the fear of redundant or incorrect tags which can drastically reduce the performance of your site. You'll learn how to use Google Tag Manager to simplify the processes of tag implementation and management process. This one of the best Google Tag Manager courses available for analysts, marketers, and developers.
Price: Free (Certificate if you score above 80% in the course)
Platform: Google Analytics Academy
Duration: 4 -6 hours
Topics covered
- Course Introduction
- Start with a measurement plan
- Develop a tag implementation strategy
- Tag Manager overview
- Install the Google Analytics tag
- Set up a GA Property variable
- Set up cross-domain tracking
- Understand the Data Layer
- Pass static values into Custom Dimensions
- Pass dynamic values into Custom Metrics
- Track events with variables
- Set up Google Ads conversion tracking
- Set up Dynamic Remarketing
- Course Review
- Google Tag Manager Masterclass for Beginners 3.0
The question you will ask is this? “What makes this course stand out?” - The answer is that this is one of the best google tag manager certification courses taught by the best GTM practitioners in the world. And the course is regularly updated to meet the latest trends. Complete with practical lessons which ensures that you learn on the go, you get lifetime access as well as active support from the instructor and your cohorts! The course is clearly designed with the aim of clarity.
Price: $ 299
Platform: Analytics Mania
Duration: 9 hours
Topics covered
- How to save time and money, be in control of your website tracking, launch campaign tracking faster, and avoid hassles with developers
- A step-by-step system how to effectively work with GTM
- How to implement analytics/marketing tools on a website, like GA4, Facebook Pixel, how to track conversions, sales
- How to reduce the impact of Intelligent Tracking Prevention
- How to properly test your GTM setup
- How to make your tag management GDPR-compliant
- Real-life projects (by getting access to templates, cheat-sheets, checklists, etc.)
Conclusion
These 19 google tag manager certification courses can teach you the skills to become a professional. Although Google Tag Manager is a free tool and can be used by anyone, it still requires expertise in development and marketing. That’s why companies and websites look for a person with a certain skill set who understands the processes and knows tricks to get better results efficiently.
If you still have doubts, then do not worry. Take a look at our online course comparison to have a better clarity in choosing the google tag manager courses for building your career.
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Frequently Asked Questions (FAQs)
GTM is used to manage tags on sites. Thus most companies use them. So taking these google tag manager certification courses will improve your career prospects.
GTM manages JavaScript tracking codes called tags, and Google Analytics tracking code is one of those tags.
No, GTM is completely free!
Yes, similar to any additional line of code added to the site, it will have some impact on the page loading speed.
Navigate to any of the pages, and the Tag Assistant will tell you all the tags that are on that page.
The Google analytics tag is simply a snippet of JavaScript that is responsible for collecting and sending data to Analytics from a website.
Variables; Operators; Values.
Other than data in standard HTTP request logs, which is also deleted within 14 days of being received, GTM does not collect, retain, or share any information about visitors.
The Google Tag Manager container snippet is a small piece of JavaScript and non-JavaScript code that you paste into your pages, which enables Tag Manager to fire tags by inserting gtm.js into the page.
A trigger listens to your mobile app or web page for different types of events like button clicks, form submissions, or page views and then tells the tag to fire when the specified event is detected.
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Application Date:15 October,2024 - 15 January,2025
Application Date:11 November,2024 - 08 April,2025