How to Create a Great Digital Marketing Strategy

Did you know that your love of social media and technology can take you to the realisation of your dreams? You can upgrade your career and take on the roles of Digital Marketing Directors, Chief Marketing Technology Officers or confidently enter the C-Suite. It doesn't end here! India has opened a huge number of job opportunities in the field of digital marketing. Digital Marketing jobs have increased with demand for skilled professionals in India. As a result of changing consumer trends, economic growth, government policies are improving infrastructure that has led to greater demand for digital advertising services.
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According to a KPMG report, "The guide to making India a US $1 trillion digital economy by 2025 is still being drafted by the Government of India."

If you want to switch to digital marketing or restart, finding high-quality digital marketing centers and training programmes providing cutting-edge and latest information should be a priority.

According to the report, the use of digital (paid/unpaid) advertising in Digital Marketing will reach ₹ 491,704 million by the end of 2020. The most spent money is on social Media advertising with a market capitalisation of ₹ 243,002 million by 2020.

The digital industry has already generated 2+ million jobs in India by the end of 2019 and the beginning of 2020 in India. Therefore, it is the right time to learn digital marketing, you can go for digital marketing certification courses online as well as offline.

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Categories of Digital Marketing Courses:

Some of the main digital marketing certification courses are:

• Search Engine Optimisation (SEO)

• Pay Per Click Advertising

• Social Media Marketing

• Influencer Marketing

• Mobile Marketing

• Video Marketing

• Affiliate Marketing

• Virtual Reality Marketing

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Search Engine Optimization (SEO)

SEO is a common and important form of digital marketing.

SEO is the art of ensuring that your web pages and articles rank as high as possible in proper search. SEO is live advertising, which means you don’t allow positioning. Instead, you make your website, pages and articles more accessible, using a variety of strategies to ensure your website has a high impact when searching for the right keywords. With the help of SEO, it helps many people to create digital marketing strategy.

For example, if you are selling flowers online, you may want to include searches such as 'sell flowers' and 'buy flowers.' You will want to verify that you have that text on the web page you want to display that search. Additionally, you can use a blog that talks about specific flowers, or any of the most popular flowers at different times. You will want to make sure you include the phrases and words you want to include in these topics.

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You will also want to name the images you use on these pages and articles to match the keywords you want to include in the search engines.

With all that said, don't go overboard. Forcing keywords on pages and news only for the sake of SEO can end up making your copy seem natural. Search engines will not be limited to this, but anyone who finds your pages and articles will not enjoy eating them too much, and they are less likely to encounter your business.

Pay Per Click Advertising (PPC)

PPC is like a paid version of SEO. Instead of optimizing your site with search engine rankings, you are actually confusing the advertising space with certain keywords in search engines. The bidding process incorporates complex algorithms on the side of the search engine, but ultimately there are a few factors the advertiser should prioritize:

Number of bid

Ad quality

Formats (including various extensions)

Expected click-through rate (CTR)

This combination provides ads for ‘Ad Position.’ The Ad Level is compared to competing ads to find out where the ad places it if it places it at all.

Extensions allow those who see the ad to take certain steps. For example, the call extension allows the ad viewer to click a button and call your business.

Extensions are especially useful because they not only offer more calls and personalised ads and also because they help you in knowing how to create digital marketing strategy, but also increase your chances of having your own ad feature. This is because search engines see ads with extensions as more accurate and often higher than those without.

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Social Media Marketing

Social media has become a part of everyone’s life. From children to adults to even senior citizens, everyone uses social media to stay connected. The need to use it for your digital marketing campaign has become even more reasonable nowadays.

You can use various social media platforms such as Facebook, Twitter, Instagram, Snapchat, and YouTube to market your product to a growing audience. You can use these platforms to advertise your products directly or, more effectively, to publish content related to your product that is entertaining, informative, and driving to connect with your audience.

You do not have to have the resources of large brands to use effective social media marketing. Well-organized digital marketing allows you to know how to create digital marketing strategy as well as write simple blog posts that focus on relevant topics in your market and advertise them on your social media platforms, or you can have important content from other social media users.

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Influencer Marketing

A great way to increase your audience is to find someone who has a following to approve your product. This type of marketing is regularly monitored outside of digital circles, and - products that support sports stars, for example. If you can get a celebrity to approve your product online, you will build a path between their audience and yours, and encourage their audience to further explore your product or service. All you need to do is to know how to create digital marketing strategy.

If you are a small product, you can still use donors to your advantage. You don’t need influencers with millions of followers to market your products; the impact of a few thousand loyal followers in a particular field, which is relevant and can be incredibly significant. In fact, personal relationships between the promoter and their younger fans can be very helpful, as they can increase your click-through rate.

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Mobile Marketing

Mobile devices continue to be widely used. According to Adweek, 45% of all purchases include mobile communications.

Take advantage of this trend by creating mobile marketing campaigns, ensuring a high level of feeling for your mobile customers, which will also trigger more action. AdWords allows mobile-based advertising campaigns, which may do much better than regular campaigns and make people know how to create a digital marketing campaign.

Apps are becoming increasingly popular among mobile users and having the right app can also drive more sales. Many enjoy the simplicity of the app in addition to searching on mobile sites to find the one you want.

Building an app can be complicated, so it's best to find someone who understands the process for you. If you already have one, however, it can be a great way to connect with your customers and offer them special deals.

Video Marketing

Video is the last type of digital media. By combining words and images into an accurate package, video captures the eye of online users. Using this media method with video advertising is a powerful digital marketing tool that lets people know how to create a digital marketing strategy. People can promote their products by posting videos online on any social media platform or even record a full-fledged video of the product and upload it on YouTube.

According to kunocreative.com, 92% of people who eat mobile video share it with other people. This practice provides an excellent opportunity to introduce your product to as many new customers as possible. When you publish video content to your sites, be sure to include captions in a way that will make people want to watch videos!

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Marketing Agent

Communication marketing is a very clever type of digital marketing. Basically, affiliate marketers sell products for others to their audience. If someone buys something for you after being connected to the embassy site, the ambassador pays for you to get a reference. This agreement benefits both parties - you protect the sale, and your partner makes money. All you need to come up with is how to create digital marketing strategy for it.

True Real Marketing

AR and VR are some of the hottest things in technology circles right now and they make for powerful forms of digital marketing. The ability to immerse yourself within the media you use is an exciting prospect, and offers many opportunities for effective digital marketing.

IKEA already has problems with Augmented Reality, allowing consumers to see what different furniture looks like in their homes.

It will only be a matter of time before anyone other than the major brands can apply the important standards of augmented reality in their marketing campaigns, but it is certainly a method you should pay attention to. This programme will also help the students know how to create digital marketing campaign.

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Why opt for a programme offering Digital Marketing Course?

There are several good reasons to pursue a digital marketing course:

1. High demand- Individuals who have the knowledge in this domain are in a huge demand currently.

2. Good payment- If you have good knowledge of the field you will be paid well. Especially if you manage to get into a good company.

3. Various means to acquire knowledge- Gone are the days when people had to pursue years long degrees in order to land in a skill-based profession. But, when it comes to digital marketing one can go for an online digital marketing courses, diploma, certification course or even a degree. There are several options to choose from.

4. Flexibility- Since digital marketing is done in digital space, it gives you the advantage to work from any place. You can discuss the way forward with your team and continue to do your share of work from any place.

Some of the popular digital marketing certification courses present online as well as offline are:

DMTI

Digital Marketing Training Institute runs a Postgraduate Diploma in Digital Media Marketing programme based out of Mumbai. Spread across a period of one year, this is a full-time programme focused on covering the practical applications of digital marketing techniques. You can even get in touch with their placement cell, that helps students find jobs in the digital marketing environment.

DSIM

Delhi School of Internet Marketing (now acquired by DigitalVidya) offers advanced digital marketing certification courses for working students, business owners and job seekers, at their training centers in Delhi and Bangalore. They conduct teacher-led online digital marketing courses and on weekends. However, it does not appear that they offer any digital marketing certificates to graduates.

IIDE

Based in Mumbai, the Indian Institute of Digital Education offers two online digital marketing courses and comprehensive placement programs. The digital marketing program is designed to provide a powerful introduction to the world of digital marketing and to help professionals consolidate their existing knowledge of all digital content. The program is divided into six months in which classes are conducted three times a week, and independent verification courses are conducted for three hours over one week.

The full program planning online digital marketing course is a complete 6-month program that provides the students the in-depth knowledge related to the web development and coding.

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Amity Future Academy

Amity University has launched its online avatar called Amity Future Academy and presented the Diploma Graduate Diploma in Digital Marketing Strategies in partnership with Wharton University. The price of INR 1,55,000 is a good price point, especially considering that the intelligence does not come from Wharton. It is a 12-month program with 13 modules that incorporates a product strategy.

Indian Institute of Management, Bangalore

IIM Bangalore has a program called "Digital Marketing for Business Growth" which they do several times during their academic year. The program aims to provide a comprehensive overview of digital advertising focused on a variety of social media marketing channels, search engine marketing (both advertising ads and search engine usage) and digital analytics.

Indian Institute of Management, Lucknow

IIM Lucknow appears to have a program in Digital Marketing by renowned Professor Moutusy Maity. You have done extensive research in e-commerce, m-commerce and CRM so the quality of the system is likely to be very high. He has worked in the Industry (Nielsen) and has managed clients like PepsiCo and Eveready Batteries so he will definitely bring practical information to the table.

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