Top 10 Career Options After Online MBA in Digital Marketing [2025]

An online MBA in digital marketing is one of the most popular online MBA specialised programmes, which provides various job opportunities and equips learners with advanced skills, strategies, and tools. An online MBA in Digital Marketing is the best option for individuals looking to thrive in the digital marketing world and want to understand trends, lead campaigns, and grow the business.

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Online MBA in Digital Marketing is a two-year postgraduate programme that provides specialisation in digital marketing. The programme equips learners with a range of marketing skills and knowledge that help them get high-paying jobs. This article will explore the top job roles one can explore after an online MBA in digital marketing.

Top 10 Job Roles After an Online MBA in Digital Marketing

There are numerous career options after an online MBA in digital marketing. Here are the top job roles one can pursue after completing an online MBA in digital marketing:

1. Social Media Manager

A Social media manager makes various social media strategies to promote the company's images and their brand identities on social media platforms like LinkedIn, Facebook, and X (formerly Twitter). He or she also writes effective content on their social media accounts and company websites to reach out to their target audience.

Average Salary Range: Rs 5 LPA - Rs 13 LPA

Skills Required:

• Content creation
• Audience engagement
• Analytics

2. Digital Marketing Manager

In today’s digital age, most businesses rely on digital platforms to reach their target audience. A digital marketing manager makes all the strategies for the successful growth of their business. He or she is also responsible for enhancing the brand’s values through various digital channels and platforms.

Average Salary Range: Rs 6 LPA - Rs 19 LPA

Skills Required:

• Campaign management
• Branding
• Team management

3. SEO Manager

An SEO Manager handles the company's website performance by effectively implementing search engine optimisation (SEO) strategies. He or she is responsible for increasing the organic traffic of companies' websites through technical and creative strategies.

Average Salary Range: Rs 7 LPA - Rs 16 LPA

Skills Required:

• Keyword research
• SEO tools
• Link building

4. Affiliate Marketing Manager

Through performance-based incentives, an affiliate marketing manager builds professional relationships and partnerships to promote the company's products and brand in order to increase sales.

Average Salary Range: Rs 5.5 LPA - Rs 11 LPA

Skills Required:

• Partnership management
• Negotiation
• Analytics tools

5. Digital Marketing Consultant

A digital marketing consultant helps businesses by advising them on digital strategies. He or she also effectively assists in putting tools and tactics into practice to meet marketing objectives.

Average Salary Range: Rs 2 LPA - Rs 16 LPA

Skills Required:

• Market analysis
• Digital strategy
• Problem-solving

6. Web Analyst

A web analyst is the one who handles the companies website to know the behaviour pattern of their customer and suggest the optimisation strategies. They work closely with product, marketing, and IT teams for data-driven decision-making.

Average Salary Range: Rs 4 LPA - Rs 10 LPA

Skills Required:

• Google Analytics
• Data interpretation
• Reporting

7. Content Marketing Strategist

Content Marketing Strategists are responsible for creating engaging content for their customers. They are responsible for attracting their target audience by developing effective content to fulfil their business goals.

Average Salary Range: Rs 5 LPA - Rs 9 LPA

Skills Required:

• Storytelling
• Content planning
• Content analytics

8. Digital Product Manager

A Digital Product Manager is responsible for the development and management of digital products. He or she understands the demands of the market and launches the product based on these demands.

Average Salary Range: Rs 9 LPA - Rs 14 LPA

Skills Required:

• Product life-cycle management
• Market research
• Team collaboration

9. Performance Marketing Manager

A Performance Marketing Manager is responsible for the performance of a product, from its planning and execution to optimization. He or she utilises metrics to optimise performance across channels and do ROI driven campaigns.

Average Salary Range: Rs 7 LPA - Rs 15 LPA

Skills Required:

• Conversion tracking
• Budget management
• Re-targeting

10. Email Marketing Specialist

An Email Marketing Specialist is responsible for implementing email campaigns to nurture leads and drive conversions. He or she focuses on personalisation and segmentation.

Average Salary Range: Rs 2 LPA - Rs 11 LPA

Skills Required:

• Email automation
• Copywriting
• A/B testing

Also Read: How to Choose the Best Online MBA Course in India?

Why Pursue an Online MBA in Digital Marketing?

• Career Advancement: Online MBA helps students get a higher position, salary hike and opens the door for various career opportunities.
• Expertise: An online MBA in digital marketing helps learners gain expertise in analytics, social media, and SEO to pursue specialised roles.
• Global Opportunities: An online MBA in digital marketing student can connect with peers, faculty and industry experts at global level. They can enhance their global network to get international opportunities.
• High Demand: The popularity of digital marketing is increasing day by day. Many companies recruit professionals who have expertise in digital marketing, digital tools, strategies, and market trends.
• Flexibility: Anyone can enrol in this online MBA course and study at their own pace and convenience.

Popular Online MBA Specialisations

There are various specialisations available in an online MBA. Students can choose from different online MBA specialisations based on their area of interest. Mentioned below is the list of online MBA specialisations one can opt for and accomplish their career goals.

Conclusion

An online MBA in Digital Marketing is one of the most popular online MBA specialisations, opening the door to a variety of job opportunities. The programme is more accessible, affordable and flexible than the traditional course and provides a variety of industry-relevant skills. A student will have a great future in the business world by pursuing this in-demand online MBA course.