Top 10 Colleges for MBA in Digital Marketing in India

Edited By Atul Ade | Updated on Nov 02, 2024 07:55 PM IST | #Digital Marketing

An MBA in digital marketing is a specialised programme merging traditional marketing with contemporary digital strategies. The duration typically spans one to two years, providing various study formats such as full-time, part-time, and online options. Many different types of students who want to improve their skills can benefit from this flexibility.

Eligibility for this programme generally requires a bachelor's degree with at least 50 per cent marks. Prospective students must also clear entrance exams like CAT, MAT, XAT, or GMAT. After that, as required by top MBA colleges in India, candidates might have to take part in in-person interviews and group discussions.

There are many top Indian MBA colleges in India that provide full-time and online MBA programmes in digital marketing. This article lists the top ten universities that offer these specialised degrees, along with options for distance learning. If you are thinking about getting an MBA in this exciting field, it is meant to help you make a decision more quickly.

Entrance Exams Accepted by Top MBA in Digital Marketing Colleges

The table below highlights the various entrance exams required for admission to top-rated MBA colleges in India offering Digital Marketing programmes:

Name of the Exam	Time Held
XAT	Once every year in the month of January
CAT	Conducted once a year
MAT	MAT is conducted 4 times a year in February, May, September, and December.
CMAT	CMAT is conducted once a year
ATMA	ATMA is held three to five times a year
MAH CET	Conducted once a year

Also Read: Free Online MBA Courses From Top Universities

What Makes an MBA in Digital Marketing Desired?

The increasing demand for professionals who can use digital channels to promote products and services is the driving force behind the need for an MBA in digital marketing. There is a growing need for qualified people who can create data-driven campaigns and comprehend the complexities of digital platforms as more and more companies focus their marketing efforts online.

Since digital strategies are so important to sectors like e-commerce, IT, FMCG, and retail, getting an MBA in digital marketing opens up a wide range of career options. In today's cutthroat economy, students will gain the skills necessary to create and implement digital marketing strategies, analyse consumer behaviour, and optimise campaigns.

MBA in Digital Marketing Colleges in India—Admission Process

The following are the fundamental requirements for admission to a top MBA college in India that provides an MBA in digital marketing:

Applicants must hold a bachelor's degree with at least 50% in a relevant field of study marks from a recognised university.
Students must possess valid entrance exam results from exams like the CAT, MAT, XAT, or CMAT to be admitted to many top MBA colleges in India. These are national-level examinations that are given throughout the year at various times. Additionally, a lot of universities have their entrance exams for MBA programmes.
Applicants who meet the requirements should begin applying for the MBA in Digital Marketing programme.

Top 10 Colleges Offering MBA in Digital Marketing

The following table showcases the top 10 colleges offering MBA in Digital Marketing courses in India:

Colleges	NIRF Rank
Amity University	29
Chandigarh University	36
Lovely Professional University	38
Jain University	77
KL University	79
Parul University	-
Indira Gandhi National Open University	-
Sikkim Manipal University	-
Adamas University	-
RVS Institute of Management Studies and Research	-

Also Read: Top Universities Offering Online MBA Courses in India

Amity University

Amity University has emerged as a top institution for an MBA in Digital Marketing in India, known for its strong placement record and expert faculty. Candidates must pass group discussions and interviews and have a 50% mark in bachelors with a valid score of MAT - 600/GMAT - 500 / CMAT - 150 Or percentile in CAT/XAT - 80 / NMAT - 200.

Duration: 2 years

Chandigarh University

Chandigarh University provides an MBA in digital marketing programme. Students are provided a flexible choice-based credit system with project-based and experiential learning. Apart from access to advanced technologies, they are provided placement assistance in top multinational organisations in the MBA in a digital marketing course.

Duration: 2 years

Lovely Professional University

Lovely Professional University (LPU) in Jalandhar, Punjab, is among the top MBA colleges for Digital Marketing, known for its extensive infrastructure and student-focused methodologies. To enrol in LPU's online MBA in Digital Marketing, you need a bachelor's degree from a recognised university. Scholarships are also awarded to students based on merit.

Duration: 2 years

Jain University

Jain University, one of the leading institutions for MBA courses, also provides students with an MBA in digital marketing programme. Students delve into topics such as Social Media Marketing, Search Marketing, Email Marketing, and others. They will learn from live sessions taught by industry experts. They will be able to learn about the latest tools and techniques for digital marketing.

Duration: 2 years

KL University

KL University has a good facility to provide placement to its students. The university offers degree and research courses in engineering, pharmacy, commerce, architecture, arts, etc. To pursue an MBA in digital marketing at KL University, you must have completed a bachelor’s degree in any discipline from a recognised university.

Duration: 2 years

Also Read: Top Business Schools for Online MBA Courses in India

Parul University

Parul University is one of the best colleges for MBA in digital marketing. MBA in Digital Marketing at Parul University is a 2-year full-time degree programme. You must have completed a bachelor’s degree with at least 50% marks (45% marks for reserved category) from a recognised university to join the MBA programme here.

Duration: 2 years

Indira Gandhi National Open University

IGNOU is a top choice for an MBA in Digital Marketing in India, offering both full-time and online classes. As the oldest university in India, it provides affordable courses. Applicants need a Bachelor's degree with a minimum of 50% (45% for reserved categories) and professional experience. Admission requires passing the OPENMAT exam, which can be registered online.

Duration: 2 years

Sikkim Manipal University

Sikkim Manipal University is one of India's oldest universities in India. Its MBA courses cover over 20 subjects, including digital marketing subject domains such as consulting, market research, and international trends. Eligibility requires graduation from a recognised college, with selection based on personal interviews, and group discussions.

Duration: 2 years

Adamas University

Admas University collaborates with over 50 institutions across more than 20 countries in Asia, Euro-Asia, Africa, Europe, and the Americas. It accepts two forms of admission: on-the-spot admission and a single window. Students must have a bachelor's degree to get admission to an MBA in digital marketing at Adamas University.

Duration: 2 years

RVS Institute of Management Studies and Research

RVS Institute of Management Studies and Research, Coimbatore, is among the top global colleges for an MBA in Digital Marketing. The programme covers essential concepts such as Social Media Marketing, Web Analytics, Digital Marketing Strategy, SEO, SEM, Consumer Behaviour, and Website Design. Eligibility includes graduation with at least 50% marks and qualifying CAT/MAT/XAT/TANCE.

Duration: 2 years

Also Read: Is 1-Year Online MBA Valid in India?

Conclusion

These are the top 10 colleges for digital marketing courses in India. Some of these MBA colleges also offer online distance-learning facilities. Earning a management degree is a significant career milestone. Students looking for an online MBA can explore online courses and certifications offered by leading providers.

Pursuing digital marketing will undoubtedly open a huge employment opportunity for you in diverse sectors. So, do not wait for long, check the online brochure today and register yourself with the best MBA digital marketing colleges in India. You can compare online courses to enrol in the best ones that will help you make a bright future ahead.

Frequently Asked Questions (FAQs)

1. What do I study in digital marketing course from top universities?

Digital marketing course teaches students about SEO, content marketing, social media strategies, data analytics, PPC, email marketing, and digital branding techniques.

2. Can I get an MBA in digital marketing?

Yes, you can get the MBA in digital marketing. There are many colleges offering MBA in digital marketing in India.

3. Are Distance MBA degrees accepted by the top companies?

Yes, organisations acknowledge and accept the Distance MBA degrees provided by a well-known institute recognised by the requisite authorities.

4. What are the admission requirements for digital marketing?

Every institute has their own requirements. Usually, one should have completed 10+2+3 in any discipline from a reputed university with minimum aggregated passing score. Universities may also ask for MBA entrance exam scores.

5. What is the average fee for digital marketing?

Digital marketing is an initiative to teach students and professors about the field of digital marketing. The average annual course fee ranges from Rs 17,000 to Rs 7 lakhs. The MBA in digital marketing colleges in India course fee depends upon the institute offering the courses.

6. What is digital media and communication marketing?

The advertisement of brands using digital media and another form of digital communication. This encompasses not only social media, email or web-based advertising but also multimedia messages and text. Significantly, a marketing campaign includes digital marketing and digital communication.

7. What is an MBA in digital marketing?

The MBA in digital marketing is a specially designed course for aspiring students who want to study about different traits of digital marketing. The study deals with the enhancement of different sorts of products or brands with the help of other platforms in the digital world.

8. What is the best way to learn digital marketing online?

The best way to learn digital marketing is by studying the art of link development, and insertion. When you see that any other website is carrying the same content to link with your webpage, you automatically enhance the digital authority of your page.

9. What are the best online digital marketing courses?

There are many online courses available in the field of digital marketing. Different online platforms offer different types of courses. To know the exact details, you have to visit the official website and go through the details.

10. How long is the MBA in digital marketing programme?

The MBA in digital marketing course is a two-year programme divided into four semesters.