Top 13 Certification Courses for AB Testing

A/B Testing is the industry practice of conducting user experience tests. Just like any practice, user experience testing is a crucial part of mobile and web application development. It is a type of testing where two versions of the same application are shown to two different sets of visitors. The response of these people is measured to mark the effectiveness of each variant in extracting a positive response. However software testing requires a particular skill and knowledge to use the necessary tools. Pursuing UI and UX certification courses may also help you with this.

Having the ability at the A/B testing process is really rewarding for companies when it comes to eliminating risk and retaining attention. Below are several beneficial highlights of having well-rounded A/B testing.

• It will help improve the audience’s engagement with your product, reduce the bounce rate, and promote conversion.
• It will help you in determining results even with low data.
• It reduces your product’s user experience risk especially if the competition is between two versions of the same app.

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Given such a significant impact on the methodology, we have made a list of some of the best online A/B Testing courses that will help professionals of different backgrounds to conduct A/B tests and analyze their results.

The Top 13 Online A/B Testing Courses

1. A/B Testing

This is one of the best online A/B Testing courses offered by Google via Udacity that will teach you about the design and analysis of A/B tests, also known as split tests. The course will provide you with an understanding of what is AB testing and the four main ethics required to follow while designing experiments. You will also learn to determine whether the change required in experiments is worth its launch cost or not. Moreover, you will be able to understand the fundamentals of A/B Testing and its uses.

Duration: 1 month

Fee: Free

Platform: Udacity

2. Bayesian Machine Learning in Python - A/B Testing

Learn to use the power of Python in data science and analytics in your A/B testing module in this another one of the best online A/B Testing courses. The significance of data in finding the product-market fit for modern businesses cannot be ignored and to leverage it to the utmost potential, one must have the essential technical knowledge and skills. This AB split testing training course will not only help you optimize your web and mobile app but will also teach you to optimize your digital marketing campaign. You will learn to optimize your PPC advertising, SEO, and traffic engagement in 78 lessons on understanding and applying Bayesian methods to your A/B testing.

Duration: 10.5 hours

Platform: Udemy

3. A/B Testing Strategies & Best Practices with Google Optimize

Not all processes that conduct A/B testing are sound and effective. Some are better than others and this one of the A/B Testing online courses will teach you such above-par strategies for conducting a webpage user experience testing. With this course, you will learn to adopt a data-driven website designing approach, create A/B testing ideas, and run Google-optimised tests. You will also be able to leverage the benefits of Google optimisation will bring great value to your web A/B testing campaign.

Duration: 1 hour

Platform: Udemy

4. A/B testing: Crash Course for Product Managers

In young startups and businesses in the early stages, a single person has to wear multiple hats while executing tasks. This is one of the AB split testing courses for such organizations and their people working as product managers. Start with learning the step-by-step process for testing the right checkpoints and possible bottlenecks. Progress by knowing the successful strategies that have worked, building experimental teams, and using advanced data analysis to lead product experimentation in this snappy and concise crash course.

Duration: 33 hours

Platform: Udemy

5. A/B testing 101 - Methodology for Digital Marketing A/B Test

Digital marketing in the last few years has started to work upon the growth hacking methodology. And, product testing is one of the most crucial aspects of successful growth hacking strategies. This AB testing course will teach you the essentials of A/B testing that will help your business optimize your digital marketing campaign. You will also learn to optimize your PPC, email marketing, advertising, and other marketing essentials.

Duration: 1 hour

Platform: Udemy

6. Learn To A/B Test Like A Professional

Take an informative route of 60 lectures with this one of the highest-rated online A/B Testing courses to boost your A/B testing skills. Learn all the effective strategies and crucial elements of real-time A/B testing that are exclusive to this course. This AB testing online course will teach you to build goals, grade strategies, and take suitable action on insights. The course will also teach you to build your website traffic gradually with routine yet justified experimentations. You can start this course with absolutely zero past experience in A/B testing and learn to build and implement test modules for your product.

Duration: 2 hours

Platform: Udemy

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7. User Experience Research & Design Specialization

UX research and design is the make or break point of any product under development. Offered by the University Of Michigan via Coursera, this is one of the excellent online A/B Testing courses focused on making you a master of this process. Through the long hours of this comprehensive and in-depth course, you will learn all the possible skills required to strategize, build, and deploy an A/B testing module to your product. You will also learn to make products that are market fit and gain a great hands-on experience that will give you the confidence to take any product from the initial phase to market release via design, testing, and improvement processes.

Duration: 9 months

Platform: Coursera

8. A/B Testing 101

When you opt for this amongst the bestseller A/B Testing certification courses, you will get to learn how to easily run A/B tests for your application - ranging from the setup to the interpretation of the test results. Furthermore, the course curriculum will help you understand the A/B testing processes and terminologies alongside knowing about the downside of the A/B testing. The course includes 5 sections of 20 lectures with 31 downloadable resources and a certificate of completion.

Duration: 3 hours

Platform: Udemy

9. The Complete A/B Testing Course for Beginners

If you are the one who seeks to learn about A&B Testing then this is the best pick for you. This is one of the top-rated online A&B Testing courses that will teach you about the Process of A&B Testing, the Data Collection, Run Experiment, and Analyze Results. The course includes 14 sections of 28 lectures discussing Working of A/B Testing, Goals, Creating Variations, Tools, Multivariate, SEO and more.

Duration: 1 hour

Platform: Udemy

10. Optimization and A&B Testing Statistics

In this one of the top online A&B Testing courses, you will be taught the examples of A/B tests, Hypothesis testing, Measurement as risk reduction, Selecting a KPI or success metric, Eight Steps for Running an A/B Test and Selecting from amongst A/B test and MVT test designs. You will also learn about Lift Threshold, Null Hypothesis, Statistical significance, and Sample size estimates, among others.

Duration: 3 hours

Fee: Rs 2,240

Platform: Udemy

11. Coding for A/B testing: Run more AB tests, find more winners

The cost of hiring a developer just for running split tests can be a detrimental factor for a lot of new and non-technical founders. This is exactly where this amongst the bestseller A/B Testing online courses will help you a lot. Targeted towards non-technical founders, this AB testing online course will help you learn HTML, CSS and JavaScript, thereby allowing you to run your own A/B tests alongside quality assurance methods to find the best A/B test winners.

Duration: 6.5 hours

Platform: Udemy

12. A/B Testing Mastery Course

If you are looking for the best online courses & certifications from top providers, your search will end here. Offered by CXL Institute, a popular online learning resource and industry-insights platform in the world of marketing, this is one of the perfect online A/B Testing courses to learn to analyse the best approaches to conduct an A/B test on your app or website alongside the pitfalls you will encounter during this process. As part of the curriculum in this AB testing online course, you will get to understand which are the best winners in your design and testing experiments and make a hypothesis based upon data and understanding of human psychology. The course will be taught by Ton Wesseling, the founder of Open Dialogue.

Duration: 5 hours 10 minutes

Platform: CXL Institute

13. A/B Testing and Experimentation for Beginners

If you are looking for online diploma courses to learn AB Testing course, this is one of the comprehensive, all-in-one online A/B Testing courses suitable for marketers, designers, business owners and growth hacking specialists. As part of the curriculum, you will get to learn how you can make data-driven marketing decisions through effective A/B testing. The course also covers conversion rate optimization (CRO) and improving the user experience for the end-user/customers of your application or website. This course is apt for individuals looking for an A/B testing training tutorial that is backed by extensive digital marketing and analytics experience alongside developing highly converting sales funnels through effective A/B tests.

Duration: 1 hour

Platform: Udemy

Conclusion

A/B testing, the methodology to choose a better version between two variations of the same product, is not just a process between ideation and launch. It is an important cornerstone of modern-day business ideology. Enrolling in the best online degree courses to learn this testing methodology will help you master effective A/B Testing capabilities.

No product in today’s market should be exposed to the risk of anticipation rather, development teams that include coders and designers should keep going back to the drawing board in order to max out a product’s market permanence. This entire process of tinkering and recreating the user experience relies on A/B Testing, making sure that behavioural data from the potential user is always collected and used to create insights. A good A/B testing professional, who has done AB Testing courses, or UX testing courses, will always play a crucial role in product development teams as more and more businesses have begun to realize the enormous impact of this practice.

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