Top Career Paths After Online MBA in Marketing Management in 2025

Top Career Paths After Online MBA in Marketing Management in 2025

#MBA
Atul AdeUpdated on 15 Apr 2025, 06:17 PM IST

An online MBA in Marketing Management provides professionals with skills in market research, digital marketing, and strategy, driving business growth and revenue. This online MBA specialisation offers industry-relevant skills and knowledge that help graduates explore lucrative career options.

This Story also Contains

  1. Job Roles to Explore After an Online MBA in Marketing Management
  2. Why Choose an Online MBA in Marketing Management
  3. Top Online MBA in Marketing Management Colleges In India
Top Career Paths After Online MBA in Marketing Management in 2025
Top Career Paths After Online MBA in Marketing Management in 2025

Online MBA in marketing management is recognised by UGC and has the same value as traditional MBA programmes. The programme equips the candidate with demanding skills such as analytical thinking, problem-solving, and decision-making.

By pursuing a two-year online MBA in Marketing Management in 2025, candidates make a strategic choice to advance their careers. Several government and private online MBA colleges in India offer online MBA in marketing management programmes along with course benefits such as access to live and recorded lectures, student support, and placement assistance.

Job Roles to Explore After an Online MBA in Marketing Management

An online MBA in Marketing Management opens the doors to several popular career options. These job roles offer higher salary packages along with promising career growth. Mentioned below are the top job roles to pursue after online MBA in marketing management:

Marketing Manager

A marketing manager is responsible for creating marketing strategies and implementing them effectively to achieve the business goals. They also create promotional strategies and conduct in-depth research to know consumer behaviours. They also deal with sales and other teams to plan strategies to fulfil the business objectives.

Salary Range: Rs 3 LPA to Rs 5 LPA

Required Skill-sets:

  • Campaign Management
  • Market Segmentation
  • Performance Metrics Analysis
  • Customer Relationship Management
  • Budget Forecasting

Brand Manager

The brand manager creates brand strategies to maintain the goodwill of their product and business. They are responsible for enhancing the brand value. They have to analyse the market trends, create marketing campaigns, and understand consumer behaviours to stay ahead in the competitive world of business.

Salary Range: Rs 4 LPA to Rs 19 LPA

Required Skill-sets:

  • Storytelling & Narrative Building
  • Consumer Insight Research
  • Competitive Benchmarking
  • Reputation Management
  • Influencer Collaboration
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Asset Manager

Asset managers are responsible for handling marketing and advertising assets for various campaigns. These professionals manage digital content, advertisements, and promotional materials. Asset managers collaborate with the marketing department to increase the performance of marketing campaigns and operations. Additionally, they have to work with various departments for maximum use of assets.

Salary Range: Rs 4 LPA to Rs Rs 9 LPA

Required Skill-sets:

  • Asset Lifecycle Management
  • Compliance & Regulations
  • Resource Allocation
  • Supply Chain Coordination
  • Performance Optimisation
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Corporate Sales Executive

A corporate sales executive finds possible corporate clients and makes contact with them to promote products and services. They try to create business opportunities and sales strategies, negotiate contracts and manage long-term business relationships. Corporate sales executives gain expertise in various skills, such as networking and persuasion skills.

Salary Range: Rs 1.5 LPA to Rs 7.2 LPA

Required Skill-sets:

  • Persuasive Communication
  • Lead Prospecting
  • Sales prospecting—identifying
  • Objection Handling:
  • CRM Software Proficiency

Media Planner

A media planner is responsible for designing media strategies to increase brand exposure. They have to understand the audience behaviour, identify the best advertising channels and platforms and allocate advertising budgets efficiently. They have to track media performance and make campaigns better.

Salary Range: Rs 3 LPA to Rs 6 LPA

Required Skill-sets:

  • Media Buying
  • Audience Targeting
  • Data Interpretation
  • Cost Optimisation
  • Cross-Channel Strategy

Also Read: Key Business Lessons Entrepreneurs Learn from Online MBA in Entrepreneurship

Why Choose an Online MBA in Marketing Management

An online MBA in Marketing Management is a popular choice among aspiring professionals. The reasons mentioned below highlight the importance of pursuing an online MBA in marketing management:

  • High Demand for Marketing Professionals: Marketing professionals are gaining more demand in 2025, every industry requires skilled professionals who have expertise in marketing management. An online MBA provides in-depth knowledge and skills about digital marketing, consumer behaviour and branding.
  • High-paying Career Opportunities: After completing an online MBA in marketing management, the candidate gets a variety of job opportunities. Also, they will get leadership positions with attractive salary hikes.
  • Flexibility to Study While Working: The course provides flexibility so that graduates can enhance their careers without taking a break from their current jobs. They can learn from an online MBA programme from any location at their own convenience.
  • Enhances Digital Marketing Expertise: An online MBA helps graduates enhance their expertise in digital marketing, which helps them to get better opportunities.
  • Global Networking: The graduates will get the opportunity to connect with faculty, peers and industry leaders across the globe. They can enhance their connections internationally and explore job opportunities at the global level.
  • Enhance leadership and managerial skills: An online MBA in Marketing management enhances a candidate's leadership skills and managerial skills. The candidates learn to lead the team effectively and train the candidates. Such skills help the candidate to get a higher-level position in organisations.
  • Opens Doors to Entrepreneurship: This online programme provides in-depth knowledge and skills that help graduates start their own businesses or start-ups. The graduate will learn about branding, financial management, marketing strategies, and customer acquisition.
  • Industry-Relevant Curriculum and Specialisations: An online MBA in Marketing Management course provides an industry-relevant curriculum and has the same value as a traditional MBA programme. The course helps the graduates to stay updated with the latest trends.
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Also Read: Online MBA Programs Under Rs 2 Lakhs in India - Check Universities

Top Online MBA in Marketing Management Colleges In India

Several Online MBA colleges in India offer online MBA in Marketing Management programmes, combining flexible learning with industry-relevant skills to prepare professionals for dynamic marketing careers:


An online MBA in marketing management is one of the most popular postgraduate programmes, opening doors to a variety of job opportunities. The programme is more flexible and affordable than regular MBA programmes and provides a variety of industry-relevant skills. The candidate will have a bright future after completing this in-demand online MBA programme.

Frequently Asked Questions (FAQs)

Q: Can I pursue an Online MBA in Marketing Management while working?
A:

An online MBA in Marketing Management provides flexibility, which allows you to manage your job and study at the same time.

Q: Is it beneficial to pursue an online MBA in marketing management?
A:

Yes, with an online MBA in marketing management, students will gain a UGC-recognised degree that enhances their managerial skills, flexibility, and job opportunities.

Q: Can I get high-paying jobs after completing an Online MBA in Marketing Management?
A:

An online MBA in marketing provides high-paying jobs with a salary hike. Graduates can explore various job opportunities from marketing manager to media planner at the global level. With some years of experience, candidates can earn more than 10 lakhs annually.

Q: Is it possible to switch careers with an online MBA in marketing management?
A:

Professionals can switch industries and pursue new career paths with the various skills that an online MBA in marketing management offers.

Q: Is it worthwhile to pursue an online MBA in marketing management?
A:

Yes, it is worthwhile to enrol in an online MBA in marketing management. It offers flexibility and affordability and provides industry-relevant skills that opens doors for a variety of job opportunities.

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Questions related to MBA

On Question asked by student community

Have a question related to MBA ?

Hello,

Both Bengal Institute of Business Studies (BIBS) and United World School of Business (UWSB) have strong placement records in Kolkata. with specific data suggesting BIBS has a slightly higher potential higher salary package. While the UWSB provides a higher placement rate.

I hope it will clear your query!!

Hello

With an NMAT score of 205, you have decent chances in good mid-tier MBA colleges.
You may get calls from NMIMS Hyderabad or Indore, but the Mumbai core is usually slightly higher.
Colleges like SDA Bocconi Asia Centre, BML Munjal, and IBS Hyderabad are realistic options.
Some reputed private B-schools may also consider you if sectional cutoffs are clear. Overall, 205 is a fair score that can lead to a solid MBA college with good planning.

You can refer to the link I am attaching for more details: CLICK HERE

CAT does not restrict eligibility based on stream. Candidates from commerce, arts, science, engineering or any other background can appear for CAT and apply to MBA programmes offered by IIMs and other top B-schools.

The basic eligibility criteria for CAT are:
You must hold a bachelor’s degree in any discipline from a recognised university with at least 50 percent marks (45 percent for SC, ST and PwD categories). Final-year graduation students are also eligible to apply.

Being a commerce graduate can actually be an advantage in areas such as accounting, finance, economics and business studies, especially during MBA coursework in finance, marketing and operations.

After qualifying CAT, admission depends on multiple factors including CAT percentile, academic background, work experience (if any), performance in GD, WAT and personal interview rounds. Many IIMs and B-schools follow a diverse academic background policy, which means non-engineering candidates, including commerce graduates, often receive additional weightage.

Apart from IIMs, several reputed institutes such as FMS Delhi, SPJIMR Mumbai, MDI Gurgaon, IMT Ghaziabad, and many state and private universities also accept CAT scores for MBA admissions.

So, as a commerce graduate, you are fully eligible to appear for CAT and pursue an MBA, provided you meet the minimum academic requirements and perform well in the selection process.

If you want, I can also help you with realistic CAT percentile targets based on your academic profile or suggest suitable MBA colleges.


Hello aspirant,

First-year MBA fees in India vary greatly, ranging from less than rupees one lakh for government/distance programs to rupees ten to twenty-five lakhs or more for elite private B-schools (such as ISB, IIMs, and XLRI). The majority of elite private institutions charge between rupees eight and twenty-five lakh for the entire two-year program, indicating that first-year expenses are substantial.

For more information, you can visit our site through following link:

https://bschool.careers360.com/articles/mba-fee-know-how-much-your-mba-will-cost-in-top-b-schools

Thank you

Hello,

Transferring mid-stream from an online MBA to an offline MBA is generally very difficult and rare, requiring a fresh application and usually withdrawal from your current program. You can apply for a new offline MBA after completing your online MBA or even while pursuing it (with caution), provided your current university is recognized.

I hope it will clear your query!!