Top Free Courses by Google for Digital Marketing

If you are intrigued by cyber psychology and how to sell products online, then you must enroll yourself in the top digital marketing online courses. And since google is the crucial platform upon which this field operates, google digital marketing courses are in high demand. There are myriad online courses and certifications on digital marketing by google.

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There are also plenty of online degree courses and online diploma courses which specialise in marketing as a whole. These longer courses will give you a much needed foundation in digital marketing. Then taking these google digital marketing courses will strengthen your credentials and skills.

As the companies and other clients look for skilled, qualified professionals, it is important to choose the best of the best, be it a diploma , degree or from the wide array of digital marketing certification courses. So take a look at our online Courses & Certifications from Top Providers and choose the one that fits your needs. Here we have compiled some of the best picks, specifically, google digital marketing courses.
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Google is one of the biggest companies out there and most functions around digital marketing such as SEO, SEM & PPC take place around it primarily. According to the stats, more than 70% of people love to shop for products and services from Google. Hence, if you want to grow your sales and want to turn traffic into potential buyers, this list of online digital marketing courses is a good start.

List of Free Courses by Google for Digital Marketing

Here is a list of some of the best google digital marketing courses that are definitely worth checking out.

There is no eligibility criteria specified for the undermentioned courses. Any person wanting to enrol for these courses can do so.

Note: The above data is collected and compiled by the Careers360 team.

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1. Fundamentals of digital marketing

When it comes to starting with the basics, this is one course that will help you get started with ease. This is one of the best google digital marketing courses designed for beginners to make them understand the concept of digital marketing from the beginning. The faculty that is a part of the course is highly qualified and understands the critical points that have to be stretched and paid more focus on. If you are planning to learn digital marketing then this digital marketing course is the end of your search. The course offers 26 modules that give the user detailed knowledge that is created by Google trainers.

• Affiliated to : IAB
• Benefits : 1) It is a free course, 2) Self-paced 3) Accredited by IAB
• How to Apply : You can sign up to the Google Digital Unlocked portal with your Gmail ID
• Short Modules/Syllabus - Intro to the Digital Unlocked, Your digital opportunity, the online opportunity

Also read: Digital Marketing Training Course BY Simplilearn

2. Get a business online

When it comes to getting a website designed and developed the digital marketers know it the best. If you are planning to try your hands in the field of digital marketing, this is the best digital marketing course for you. You can easily learn how to start and run a website online. Not only this but how to build a digital presence is also taught in the course from well-trained and professional faculty. The course offers video tutorials along with some easy to implement tips to help the candidates. If you are looking for the best digital marketing course, this one has several things to offer to you from a basic to advanced level.

• Affiliated to : IAB
• Benefits : 1) It is a free course, 2) Video-based tutorials 3) Easy, actionable insights 4) Assessments regularly
• How to Apply : You can sign up to the Google Digital Unlocked portal with your Gmail ID
• Short Modules/Syllabus - How to get your business online, Your online goals, Marketing Your Online Presence

Also read: Online Marketing Courses & Certifications

3. Promote a business with content

Content is the king and it will always remain that way. You must always remember that whichever niche you follow, content is always going to be the ruler and it will lead you to increased ranks. Writing an SEO friendly content needs research and a lot of perfection. If you are willing to learn the art of promoting your business with the help of your content, then this is one of the best google digital marketing courses for you.

• Affiliated to : IAB
• Benefits : 1) Gain hands-on knowledge of online advertising 2) Basics of content marketing for your business
• How to Apply : Get yourself enrolled in the Google Digital Garage courses using your Gmail ID.
• Short Modules/Syllabus - Intro to Content Marketing, Get to Know Your Customers, Writing for Online Audiences, Creating Video Content Within Your Budget

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4. Expand Business Across Countries

It is the process of marketing that comprises the veins of the business. If you want to enhance your skills in marketing to boost your business, then this is one of the best google digital marketing courses available. This course offers you training for a huge variety of languages like German, British English, and Spanish. This course is spread across 5 lectures which focus on imparting five different skills to the people to hone their skills involving communication.

• Affiliated to : IAB
• Benefits : 1) Self-paced curriculum, 2) Global Marketing Perspective 3) Cross-border advertising
• How to Apply : Get yourself enrolled in the Google Digital Garage courses using your Gmail ID.
• Short Modules/Syllabus - Introduction to International marketing and export, Validating Your New Market, Being Understood Abroad

Also read: Online International Business Courses & Certifications

5. Understanding Customers and Online Marketing Behaviours
This course will be helpful to tailor and customize your behavior in following the needs and the wants of the clients. So if you are interested in learning the hacks to understand the psychology of your customers or business associates, then this is the perfect digital marketing tutorial for you. The curriculum covered under the digital marketing certificate course offers video and audio classes for explaining the concepts which are related to psychology. At the same time, they have the option of engaging in live interactive classes for better results.

• Benefits : 1) Understand consumer psychology 2) Using data to target ideal customers online 3) Audio-visual content pedagogy
• How to Apply : Get yourself enrolled in the Google Digital Garage courses using your Gmail ID.
• Short Modules/Syllabus - Web analytics & organic search, tools to measure SEM, Breaking down your data for insights

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6. Customer Segmentation and Prospecting

This is one of the best google digital marketing courses by google for learning customer segmentation and prospecting. This digital marketing course is sponsored by Northwestern University. The main aim of this course is to impart education about customer segmentation. This course contains live interactive classes for teaching the techniques which are associated with sorting out the targeted population.

• Affiliated to : Northwestern University
• Benefits : 1) Understand the basics of segmenting & identifying audiences 2) Converting them from prospects to customers 3) Live classes from time-to-time.
• How to Apply : Login to the Coursera platform, register as a user & choose the enrol option
• Short Modules/Syllabus - Selling is a Contact Sport, Selling Happens In A Conversation, Qualify, Hard and Early

7. Content Advertising and Social IMC

If you want to delve into content advertising and social IMC, then this is one of the top google digital marketing courses that can teach you just that. This course in particular focuses on content advertising as a form of marketing. This course will help you learn digital marketing online and comprises the modules which emphasize the need for effective and interactive content and active social media handles for maintaining a sufficient amount of participation with the world at large.

• Affiliated to : Northwestern University
• Benefits : 1) Recognized by a reputed university 2) Hands-on projects 3) Shareable Certificate
• How to Apply : Login to the Coursera platform, register as a user & choose the enrol option
• Short Modules/Syllabus - Content Strategy, Advertising, Social Integrated Marketing Communication (IMC), Measuring Your Social Programs

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8. Marketing in a digital world

Are you also anxious about your business in this era of digitalisation? Are you also worried about the survival of your business with the changes happening at such an increased rate in this outside world? Well, if you have an affirmative answer, then this is the course which has been specially designed for you. This digital marketing certificate online course is a perfect fit for understanding the internal and external factors which are in the position to affect the business. This online marketing course teaches the techniques and the methods by which the business would be able to maintain a rigorous marketing campaign.

• Instructor : Aric Rindfleisch
• Affiliated to : University of Illinois at Urbana-Champaign
• Benefits : 1) Shareable certificate, 2) Flexible deadlines 3) 100% online course delivery
• How to Apply : Login to the Coursera platform, register as a user & choose the enrol option
• Short Modules/Syllabus - Course Overview And How Digital Tools Are Changing Product, How Digital Tools Are Changing Promotion, How Digital Tools Are Changing Price

Also read: 15 Digital Marketing Courses To Opt For

9. Marketing Analytics

This digital marketing tutorial comes with the latest material which would play a vital role in imbibing you with the skills to make calculated analysis about the marketplace. They teach the art of calculating different forms of ratios like business risk management ratio and the like. The digital marketing course is divided into two segments which are namely: financial analysis and non-financial analysis. This course has been sponsored by the University of Illinois.

• Instructor : Rajkumar Venkatesan
• Affiliated to : University of Virginia
• Benefits : 1) Shareable certificates 2) 100% free courses 3)
• How to Apply : Login to the Coursera platform, register as a user & choose the enrol option

Short Modules/Syllabus - The Marketing Process, Metrics for Measuring Brand Assets, Customer Lifetime Value

Also read: Online Marketing Analytics Courses & Certifications

10. Build Your Web Presence

Are you in the want of increasing your customer base? Well, if you are keen to increase your client age then technically you are required to increase interaction with them. This is one of the top digital marketing online courses by google which teaches you how to boost your business by building a strong customer base. This digital marketing course has been specifically tailored to meet the needs of the people in the best possible manner, being spread across 10 lectures with audio and video content available.

• Affiliated to : Google
• Benefits : 1) Audio-visual aids 2) 100% free course 3) Beginner-friendly syllabus
• How to Apply : Login to the Google Digital Unlocked, Enrol Into the course
• Short Modules/Syllabus - How Websites, Key Ingredients of A Website

Also read: Online Web Designing Courses & Certifications

11. Understanding the Web

If you want to know all about the web, from its inception and its journey so far, as well as its myriad features, then this is one of the top google digital marketing courses available. This digital marketing course offers a helping hand to all those who want to understand the basics of the internet.course has been specially designed to cater to the needs of the maximum number of small businesses who find it difficult to access several factors together. The course contains interactive and accommodative training sessions. These sessions are specialized to impart content management and data dynamism information to the users.

• Instructor : Mathieu Nebra
• Benefits : 1) Shareable certificates 2) Free Course 3) Easy sign up process
• How to Apply : Login to OpenClassrooms, sign up for the course and start accessing the course
• Short Modules/Syllabus - What is the Internet?What is the web?What is HTML?

Also read: Career as Web developer

Conclusion

With these 11 amazing google digital marketing courses, you can get started easily with the process of undertaking digital marketing. While these courses are beginner-friendly, you can enroll in them and even refresh some basic programming concepts, helping you start a high-paid career in the field of web development.

Now if you are still confused and wish to explore more digital marketing certification courses, then take a look at our online course comparison to have a better clarity in choosing the best high paid jobs after post graduation.
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