Express Bootcamp for Performance Marketing by Board Infinity: Fee, Duration, How to Apply

Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study, Virtual Classroom	Mode of Delivery Video and Text Based

Course overview

Performance Marketing is the broader term that works when the advertisers or the organizations connect with the publishers to design the advertisements for their company and publish them on the performance marketing channels like social media, search engines, embedded web channels, content writing, and many more. It is basically a digital marketing strategy that is driven by the results. Express Bootcamp for Performance Marketing course is provided by Board Infinity for the learners who are keen to be a part of this sector.

Express Bootcamp for Performance Marketing training shall be delivered by industry experts like Oyo, Accenture, TATA AIA Life, Mysigma, etc. The learner shall have a firm understanding of the concepts in three months and shall also be working on real-life-based projects. The learner shall be exposed to different tools such as google ads, canvas, LinkedIn, etc for teaching the techniques. Besides providing theoretical and practical knowledge the platform also provides career service and placement opportunities. After the completion of the course, the candidate will receive Express Bootcamp for Performance Marketing certification by Board Infinity.

Course and certificate fees

certificate availability

Yes

certificate providing authority

Board Infinity

Who it is for

Digital marketing executive Marketing executive Digital marketing manager Content marketing specialist

Express Bootcamp for Performance Marketing certification benefits the people who wish to pursue marketing for their career. The course shall build proficient skills in performance marketing and will help the candidates to latch onto the desirable job. The course is perfect for beginners who want to build their careers in performance marketing. It shall also help the people working in the following professions by enhancing their skills and knowledge.

Digital Marketing Manager,
Digital Marketing Executive,
Content Marketing Executive,
Marketing Executive,
PPC Strategist,
Facebook Ads Manager,
Performance Marketer.

Eligibility criteria

Academic Qualification

The candidate enrolling in the course should have completed graduation with 60% marks. The highest educational qualification of the candidate can be B.Sc(IT), B.Tech/B.E, BBA, BCA, MBA/ PGDM, M.Tech/M.E, MCA, Others, M.Sc, B.Sc (Others), Bachelor of Commerce (B.Com), BA for taking up the Express Bootcamp for Performance Marketing certification course.

Certification Qualifying Details

Express Bootcamp for Performance Marketing certification shall be awarded to the candidate after the completion of the course by Board Infinity. The BI or board infinity certification for Express Bootcamp for Performance Marketing course shall be given to the candidate who will complete the associated assignments and projects on time. The certification will open the gates of opportunities for the learners in the performance marketing domain.

What you will learn

Digital marketing skills

Express Bootcamp for Performance Marketing certification syllabus is designed for the comprehensive development of the learner. The course includes online learning and project training for providing extensive knowledge and skills in performance marketing to the learners. The curriculum shall guide the learner with Facebooks Ads, Online Ads Channels, Instagram Ads, Google Ads, LinkedIn Ads, Advertisement Optimization, Content optimization, PPC Strategies, Landing Page Design, and its Optimization, and Digital Marketing. After the completion of the course, the learner shall gain proficiency in the following concepts.

Understand the digital marketing basics and its scope in the future.
Gain knowledge about social media marketing to help brands build an online presence.
Perform market research and understand consumer behavior to formulate marketing strategies for brands.
Learn Paid advertising to increase web traffic and generate leads through Google ads, Facebook ads, and Email Marketing.

The syllabus

Introduction to Performance Marketing

Introduction to Performance Marketing:
Basics of Performance marketing
Different roles for Performance marketers
Tools and skills trained in performance marketing
Understanding the terms CTR, CR, CAC, CPC
Channels for Online Ads
Ad platforms
Print media
How to amplify your ad message
Affiliate Marketing
Content Marketing
Email Marketing
Organic VS Inorganic searches
Mobile Marketing

Facebook and Instagram Ads

Facebook Advertising Tools
Types of Facebook Ads
Creating Facebook Business Page
Advanced Segmentation
Ads Pricing

LinkedIn Ads

LinkedIn Advertising tools
Types of LinkedIn Ads
Basics of LinkedIn posts
Creating LinkedIn Business Page
Types of Business Page
Audience segmentation
Ads Pricing

Google Ads

Search Ads
Display Ads
Youtube Ads
Understanding different Ad types
Advance Ad configurations
What is GDPR, General Data Protection Regulation
What is the concept of remarketing?
Which ads can do remarketing strategies
How to identify audience for remarketing
How to set up remarketing for Google Ads run
What is Google Merchant Centre
How does Google Merchant centre benefit Marketers
Ads Optimisation:
Understanding Campaign Management
Google Analytics Dashboard
Retargeting
Creating Lookalike Audiences
Google Editor
Pixels Setup
Mobile Ads Optimisation
Conversion Rate Optimisation
PPC Strategies:
Introduction of Pay Per Click (PPC) Types of Ad platforms
Ad Placement
Keyword Planning
Ad Auction
Ad extension and Sitelink
Bidding process and bid structure
Alternate Bidding Methods
Programmatic Buying
Quality Score
Running a PPC ad campaign

Ads Optimization

Understanding Campaign Management
Google Analytics Dashboard
Retargeting
Creating Lookalike Audiences
Google Editor
Pixels Setup
Mobile Ads Optimisation
Conversion Rate Optimisation

PPC Strategies

Introduction of Pay Per Click (PPC) Types of Ad platforms
Ad Placement
Keyword Planning
Auction
Ad extension and Sitelink
Bidding process and bid structure
Alternate Bidding Methods
Programmatic Buying
Quality Score
Running a PPC ad campaign

Admission details

To get admission to Express Bootcamp for Performance Marketing online course, follow the steps mentioned below.

Step 1: Visit the Board Infinity online portal or click on the link that will direct you to the BI portal for the course. https://www.boardinfinity.com/learning-path/performance-marketing-bootcamp.

Step 2: Click on the ‘Book your slot’ tab available on the homepage.

Step 3: The tab will direct the user to the page. Fill in the required details including name, number email id, and click on submit.

Step 4: Complete the enrollment process by Express Bootcamp for the Performance Marketing certification fee.

Step 5: Start learning the key concepts of performance marketing by attending the Express Bootcamp for Performance Marketing classes.

Scholarship Details

Board Infinity is providing scholarships to the students in three easy steps. Click on the avail scholarship button available on the homepage. The direct link for the same is https://www.boardinfinity.com/scholarship. Signup to the portal and complete your profile. Attempt the test on a laptop or PC. Book the counseling session and avail of the scholarship.

How it helps

Performance marketing is one of the booming industries that generate multiple job opportunities for skilled professionals. People employed in this domain has a decent package and moreover, the sector provides learner to adapt and learn according to the market needs and requirements. The platform of Board Infinity is also providing multiple benefits to the students. Some of the benefits are mentioned below.

Board Infinity provides online training as well as offline training. The candidates can choose the learning mode as per their requirements.
Multiple projects on Consumer Research, Social Media Marketing for HUL, Build Social Media campaigns, Facebook and Instagram ads, email marketing, MakeMyTrip SEO Audit Analysis, Creating Google Ads, SEO for E-commerce company, Uber Market Segment.
Grab a firm understanding of the tools like Facebook Ads, Google Ads, Google Analytics, MailChimp, Google Keyword Planner, WordPress, Instagram Ads, Youtube, UberSuggest, Canva, and LinkedIn, Google Ad Manager.
Placement opportunity for the learners who want to kickstart their career in this sector. The platform shall enhance their soft skills and prepare them for the interviews.
Graded assignments and one-to-one doubt sessions for enhancing the knowledge of the candidates.

Instructors

Mr Milan Modi
Account Director
Freelancer

B.E /B.Tech, MBA

Mr Altamash Aslam
Senior Manager
Freelancer

Mr Praful Jain
Digital Marketing Manager
Accenture

Mr Nitin Amlani
Senior Marketing Manager
Freelancer

Mr Varad Laghate
Senior Manager
Board Infinity

Mr Anupam Srivastava
Trainer
Board Infinity

Ms Somya Paramguru
Digital Marketing Executive
Freelancer

FAQs

What is the duration of the Express Bootcamp for Performance Marketing online course?

The duration of the course is 3 months.

What are the tools taught by the experts in this course?

The learner shall learn about Facebook Ads, Google Ads, Google Analytics, MailChimp, Google Keyword Planner, WordPress, Instagram Ads, Youtube, UberSuggest, Canva, LinkedIn, and Google Ad Manager.

Who shall issue the certificate after the completion of the course?

The certification shall be provided by Board Infinity.

How shall the candidate be graded in the course?

The course comprises multiple assignments which will be checked and graded by experts.

How can one avail of the scholarship?

The candidate can avail of the scholarship by preparing their profile on the portal, attempting the test, and booking the counseling session. For details refer to the above article.