Advertising, PR & Corporate Communications

BY
Boston Institute of Analytics

Gain strategic skills for effective communication with the Advertising, PR & Corporate Communications by the Boston Institute of Analytics

Mode

Online

Duration

4 Months

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom +1 more
Mode of Delivery Video and Text Based

Course overview

The Advertising, PR & Corporate Communications certification course offers a deep dive into branding, advertising, and public relations. Students explore the intricacies of creating unique brand identities, targeting potential customers through advertising, and mastering the art of public relations to cultivate positive reputations in diverse business landscapes.

Covering the interconnected nature of these elements, the Advertising, PR & Corporate Communications certification by BIA equips participants with the skills to navigate the dynamic world of business communication. With a focus on strategy, visibility, and relationship management, students gain a holistic understanding of how branding, advertising, and PR contribute to effective business development.

The highlights

  • 4 Months to Complete
  • Two-in-One Certification
  • Certification from the Boston Institute of Analytics
  • Classroom + Online Mode

Program offerings

  • Hands-on learning
  • Practical based
  • Live lectures

Course and certificate fees

certificate availability

Yes

certificate providing authority

Boston Institute of Analytics

Who it is for

Marketing Consultant, Brand Manager, Advertising Manager, Public Relations Specialist, Communication Manager, Entrepreneur, Business Development Executive

The Advertising, PR & Corporate Communications online course can be pursued by individuals seeking to deepen their understanding of branding, advertising, and PR for more effective strategies. This course is particularly beneficial for:

Eligibility criteria

Certification Qualifying Details

  • You will receive a certificate upon completion of the Advertising, PR & Corporate Communications certification course.

What you will learn

After completing the Advertising, PR & Corporate Communications certification syllabus, you will gain a comprehensive understanding of branding, advertising, and public relations. You will learn how to craft unique identities for products, services, or companies. You will gain the ability to shape perceptions and build recognisable images to stand out in competitive markets.

Upon completion of the Branding, Advertising and PR training, you will learn the strategies to target potential customers through paid promotions. You will also explore methods to enhance product visibility and drive sales, gaining insights into the role of advertising as a subset of marketing involving paid communication channels.

The syllabus

Branding, Advertising and PR: Orientation

Course Expectations and Structure
  • Overview of the Course Modules 
  • Brief on Assignments and Assessments
Introduction to the Learning Environment
  • Digital Platforms and Resources
  • Communication Channels
Introduction to Branding
  • Understanding Brand Identity
  • Brand Positioning Strategies
  • Crafting a Unique Brand Voice
  • Practical: Designing a Basic Branding Strategy
Fundamentals of Advertising
  • Advertising Psychology
  • Creative Copywriting Techniques
  • Media Planning and Buying
  • Practical: Creating a Mock Advertising Campaign

Managing Public Relations

Public Relations Essentials
  • Building Media Relationships
  • Crisis Management
  • Social Media PR Tactics
  • Practical: Simulating a PR Crisis Response

Digital Marketing and Data Analytics

Digital Marketing Integration
  • SEO Strategies for Brand Visibility
  • Social Media Advertising
  • Email Marketing for PR
  • Practical: Developing an Integrated Digital Marketing Plan
Data Analytics in Branding and Advertising
  • Utilizing Data for Decision Making
  • Analyzing Campaign Performance
  • Predictive Analytics in PR
  • Practical: Interpreting Marketing Data Sets

GenAI and Innovative Content

GenAI in Marketing
  • Understanding AI in Branding
  • AI-Enhanced Advertising Strategies
  • Chatbot Integration in PR
  • Practical: Implementing AI in Marketing Campaigns
Innovative Content Creation
  • Visual Storytelling Techniques
  • Interactive Content Development
  • Content Marketing Strategies
  • Practical: Creating Engaging Multimedia Content

Global Trends

Global Trends in Branding and PR
  • Cultural Sensitivity in Marketing
  • International PR Campaigns
  • Emerging Markets and Opportunities
  • Practical: Designing a Global Marketing Campaign

Capstone Project

Capstone Project Allocation, Mentorship and Presentation
  • Project and Dataset Assignment by Capstone Mentor
  • Orientation Session by Capstone Mentor – Project Expectations
  • Mentorship Session by Capstone Mentor – Doubt Resolutions
  • Project Presentation

Career Enhancement

Soft Skills Training
  • Presentation Skills
  • Email Etiquettes
  • LinkedIn Profile Building
  • Personality Development and Grooming
Interview Prepration
  • Interview Do’s and Don’ts
  • Mock Interviews
  • HR And Technical Interview Prep
  • One-On-One Feedback

Admission details

To join the Branding, Advertising and PR classes, follow these steps:

Step 1: Browse the link below: https://bostoninstituteofanalytics.org/advertising-pr-corporate-communications/

Step 2: Select "Enquire Now" and fill out the form with your contact details. A representative will reach out to you.

Step 3: Pay the course fee and access the modules.

How it helps

The Advertising, PR & Corporate Communications certification benefits include:

  • Gain a comprehensive understanding of branding, advertising, and public relations.
  • Acquire practical skills for effective business communication strategies.
  • Differentiate products and companies in competitive markets through branding.
  • Enhance visibility and build positive relationships with stakeholders through advertising and PR.
  • Apply learned skills directly to real-world scenarios for practical knowledge.
  • Learn relationship management crucial for successful branding, advertising, and PR.

FAQs

Who is the target audience for the Advertising, PR & Corporate Communications online course?

This course is suitable for marketing professionals, business owners, communication specialists, students aspiring to a career in marketing, and anyone interested in enhancing their business development skills.

What skills will I acquire from the Advertising, PR & Corporate Communications training?

You will gain a comprehensive understanding of branding, advertising, and public relations, along with practical skills for effective business communication, differentiation strategies, and reputation management.

Can I apply the learned skills to real-world scenarios?

Yes, the course emphasises practical application, allowing you to directly apply the acquired skills to real-world situations for a deeper understanding and effective implementation.

How will the Advertising, PR & Corporate Communications certification benefit my career?

This course provides a competitive edge by equipping you with strategic skills in branding, advertising, and PR, making you adept at effective communication, relationship management, and successful business development.

Are there prerequisites for enrolling in the Advertising, PR & Corporate Communications online course?

No specific prerequisites are required. This course is designed to cater to individuals at various levels, from beginners to experienced professionals, providing foundational knowledge and practical skills.

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