Post Graduate Program in Digital Marketing

BY
Careerera

Learn to increase the digital presence and broaden the demography of a business to generate revenue with the Post Graduate Program in Digital Marketing course.

Mode

Online

Duration

12 Months

Fees

$ 986

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

The current world is digitally enabled. Organizations and individuals all over the globe have recognized the benefits of the digital platform. They are putting in more effort to reach out to their consumers through it. The Post Graduate Program in Digital Marketing online course is expertly designed and one of the greatest digital marketing certification programs available in the market today.

The Post Graduate Program in Digital Marketing training allows students to thoroughly comprehend and revisit the course's key subjects and basic principles. The capstone projects of the course will allow students to put their newly gained knowledge and skills to check by applying them to real and hands-on activities. The teachers will provide students with precise and pointed evaluations, which will be a great tool for learners to rectify and better themselves.

The Post Graduate Program in Digital Marketing syllabus has been drafted with systematic and painstaking precision. The course's difficulty level has been adjusted such that it is neither too easy nor too challenging. There are a variety of professionally produced course study resources available, including lectures, videos, notes, surprise tests, assignments and capstone projects.

The highlights

  • Live Online
  • Student Handouts
  • Multiple Simulation Exams
  • Industry Based Trainers
  • Industrial Projects
  • 12 Months of Online Program
  • Job Assistance
  • Course Completion Certificate

Program offerings

  • Mock papers
  • Examinations
  • Online learning
  • Assignments
  • Videos
  • Notes
  • Surprise tests
  • Capstone projects

Course and certificate fees

Fees information
$ 986
certificate availability

Yes

certificate providing authority

Careerera

Who it is for

The course will be beneficial for Digital marketing executivesSocial media managersSEO managers, Marketing managers, E-commerce managers, Content marketing managers, product marketing managers, PPC managers, CRO managers, Data analystsEmail marketing specialists, etc.

Eligibility criteria

For working professionals

1+ years of professional experience in any programming language.

For college students or fresh graduates

A degree in IT, BCA, MCA, B.Tech/M.Tech (Any Trade) or B.Sc.

Certification Qualifying Details

Applicants must take a careerera certification examination in order to qualify for a Post Graduate Program in Digital Marketing certification

What you will learn

Marketing skills Digital marketing skills

After the completion of the Post Graduate Program in Digital Marketing course by Careerera, Candidates will learn the newest strategic marketing methods that work on all mediums and gain knowledge of basic industry-level technologies such as Google Adwords, Google Analytics and FB Ads. Candidates will also learn how to improve their marketing tactics and use them wisely to generate revenue.

The syllabus

About Digital Marketing outline

  • What do you mean by digital marketing?
  • Why Digital Marketing is mostly preferred in the industry?
  • Understanding the process of Digital Marketing.
  • Enlightening Brand visibility
  • Niche Targeted Traffic Concepts
  • Implementing Strategies for lead Generation
  • Ways of Converting Traffic into Leads and sales
  • Ways Visitors Engagement

Website Creation

  • Website Planning
  • Registering Domain & Webhosting
  • Mapping Domain Name to web Server
  • Significance of Responsive
  • Creating Blueprint for website
  • Creating web pages & content (WordPress)
  • Integrating themes and Plugins
  • Engagement Options

Search Engine Optimization

Domain Registrations
  • Domain for SEO Standards
  • Top servers for Hosting Space
  • Mapping your Domains
  • Tools to find expired Domains
Introduction for SEO
  • Introduction to SERP
  • Types of search engines
  • How search engines work
  • SEO Importance
Google algorithm and latest Updates
  • How Google algorithm works
  • Latest updates of Panda, Penguin & Humming Bird
  • How Panda, Penguin & Humming Bird Works
  • Fixing Panda, Penguin & Humming Bird
On-Page Optimization
  • Keyword Planning
  • keywords and its importance for SEO
  • Niche Targeted Keyword Research
  • Tools for keyword research
  • Tools for Competitor analysis
  • Steps to Fixing the right keywords Importance of Title tag
  • Importance of Meta Keyword and description
  • Website Structure
  • Static & Dynamic web optimization
  • Understanding URL's Structures
  • Importance of Content
  • Optimizing Web Pages
  • Importance of Blogs
  • Creation & Integration of Sitemaps
  • Google Analytics and webmaster integration
  • Website analysis Checklist
Off-Page Optimization
  • Introduction to off-page optimization
  • Importance of Domain & Page Authority
  • Importance of Trust flow & Citation
  • How to increase Domain authority?
  • Types of backlinks
  • Importance of link building
  • Types of link building
  • Do’s and Don’ts of link building
  • Strategies & Techniques for Link building (Page rank is no more)
Local SEO
  • Local Business Listing
  • Google places optimization
  • Improving Rankings
SEO Reports
  • SEO Tools List
  • SEO On-page & Off-Page Audit Report
  • Monitoring SEO Process

Search Engine Marketing

Introduction - Success with AdWords Campaigns
  • Introduction to Pay Per Click
  • Advantages of PPC
  • Entities Involved in PPC Advertising
  • BluePrint of a PPC Ad
  • Properties of a Compelling PPC Ad
  • General Formula for Calculating PPC
Landing Pages
  • Introduction for landing pages
  • Types of Landing pages
  • Creating Niche targeted Landing Pages
Quality Score Defines Your Success
  • What is the Quality Score &what is its importance?
  • How High Should Your Quality Score Ranking?
  • Google Lets the Users Rank Your Ads by CTR
  • The Yellow/Pink Top Three Position in Google Ad Words
  • How You Can get the Quality Score of Your Keywords
  • How You Can Safeguard a High-Quality Score
  • Landing Page Quality Score Guidelines
AdWords billing Account and Campaign Structure
  • Building the Account
  • Prepay Budget
  • Post-pay Budget
  • Billing Method
  • Monthly Invoicing
  • Keyword Grouping
AdWords Tools
  • Keyword Tool
  • IP Exclusion
  • Traffic Estimator
  • Insights for Search
  • Ads Diagnostics Tool
  • The Google Ad Words Universe
  • Google Search Partners
  • Google Display Network
  • Google Video Network
  • Google Apps Network
  • Google Product
  • Mobile Ad network
Settings in Google Search AdWords
  • Locations and Languages
  • Networks and Devices
  • Bidding and Budget
  • Delivery Method (Advanced)
  • Ad Extensions
  • Location Extension Example
  • Call Extension Example
  • Advanced Settings
  • Ad Delivery: Ad Rotation, Frequency Capping
Settings for Google Ad Words Search Campaign
  • Language
  • Networks
  • Bidding and Budget
  • Ad Extensions
  • Advanced Settings
Keywords
  • Broad Match Keywords
  • Broad Match Modifier
  • Phrase Match
  • Exact Match
  • Keyword Research
  • Let Google Work for You
Keywords
  • Negative Keywords
  • How Do Negative Keywords Work?
  • Sculpt Campaigns with Negative Keywords
  • Building a Great Negative Keyword List
  • How Do You Add Negative Keywords?
Google Ad Words Campaign Tracking
  • Google Ad Words Conversion Tracking
  • Linking with Google Analytics
  • Importing Goals from Google Analytics
  • Ad Words Search Funnel
Bid Management and Your Daily Budget
  • How to Set the Right Bid the First Time?
  • The Ad Words Auction
  • Shaping Your Daily Budget
  • Small Trick for Campaigns
  • Ad Group Level vs. Keyword Level Bid Management
Landing Pages–The Google Ad Words Extension
  • Test Your Current Landing Pages
  • Imitate Successful Ads and Their Wording
  • General Landing Page Advice
  • Remember Your Quality Score
Optimizing Your Ad Words Campaigns
  • It's All One Big A/B Test
  • How Much Time Do You Need?
  • Ad Optimization
  • Bid Management
  • Escalating Your Keyword List
  • Negative Keywords
  • Include Current Offers and
  • Quality Score Optimization
  • Importance of Conversion Tracking
The Ad Words Interface
  • Networks
  • Ad Extensions
  • Dimensions
  • Which is the Metrics that you will need in Your Ad Words Interface?
  • Features in the Ad Words Interface
AdWords Editor
  • Introduction & Importance of AdWords editor
My Client Center (MCC) Account in Google Ad Words
  • How Do You Get an MCC Account?

Social Media Marketing

Overview of Social Media Marketing
  • Introduction
  • Promotion Types
  • Importance of landing Page
  • Tools that you should use in Social Media Marketing
Facebook Marketing (B2B & B2C Promotions)
  • Introduction to Facebook advertising in 2016
  • Evaluating your Competitive Facebook ads
  • Working on the power editor tool
  • Creating Facebook ads
  • Creating Facebook Ads Reports
  • Create Instagram Ads using Facebook Ads
  • Studying and improving Instagram Ads
LinkedIn Marketing (B2B Promotions)
  • Introduction to LinkedIn Ads
  • Competitive analysis on LinkedIn Ads
  • Crafting LinkedIn Ads
  • Making of Analysis Reports
Twitter Marketing
  • Twitter Ads Campaign for Business
  • Analysis Report

Online Display Marketing

  • Overview of Display Ads
  • Importance of Display Ads
  • Types of Display Ads
  • Display VS Contextual Ads
  • Working with Display Ad Networks
  • Tracking & Measuring ROI
  • Generating Reports
  • Multiple ad formats, targeting criteria and remarketing
  • Learn to adverse video on YouTube using AdWords
  • Adverse on the display network using the mobile platform

Email Marketing

Why Use Email Marketing at All
  • The objective behind using a Professional Email Marketing Service?
  • Blue print of Email Marketing
  • Reasons to choose Email Marketing
  • Importance of Advertising Industry
  • Difference between Email Marketing and Advertising?
Types of Email Marketing
  • Opt-in email
  • Double-Opt in
  • Broadcast email
  • Auto Responder email
Setting up Email Campaigns
  • Creating Landing pages
  • Design and construction
  • Completion, testing and sending
  • Creating bulk emailing campaign
  • Advanced Tracking Segments
Tips for Email Campaign
  • Spam Violates
  • Guidelines for CAN-SPAM Compliance
  • Tips to send emails directly to inbox instead of the spam folder
  • Top email marketing software’s list
  • Implementing A/B testing to increase ROI

Online Reputation Management

  • Overview of ORM
  • ORM Importance
  • Understanding of ORM Concepts
  • How can you deal with criticism online
  • Top 10 ORM Commandments
  • Creating a positive brand image online
  • Monitoring Tools for ORM
  • Top Examples of ORM

Google Analytics

  • Overview of Google analytics
  • What is the mechanism of Google analytics?
  • Summary of Google analytics structure
  • Significance of analytics insights
  • The prominence of cookie tracking
  • Google Analytics Cookie Usage on Websites
  • Google analytics account set up
  • Addition of analytics code in a website
  • Status of goals and conversions
  • How can you setup goals conversions?
  • Bounce Rate & Exit Rate Importance
  • How are funnels vital
  • Set up funnels in goals
  • Integrating AdWords and analytics account
  • Marketing Strategies via Google analytics
  • Outline of Tag Manager
  • How to set up link tagging
  • Significance of filters and segments
  • Monitoring traffic sources & behavior
  • Web Analytics Reports

Mobile Marketing

Mobile app fundamentals
  • Introduction to mobile apps for business
  • Platforms Apps development
  • Types of Apps Stores
Launching App like Pro
  • Ways to launch App
  • Pros and Cons of App
Make Money from App
  • Free VS Paid installs
  • Making money from App
  • Strategies for Making money from App
APP Store Optimization
  • Introduction
  • Keyword Research
  • Competitive Analysis
Ways to promote and market your app
  • Increasing Positive app signals
  • Strategies for Reviews to rank higher
  • Improving Apps download regularly
Apps tools
  • App analysis tools
  • App keyword research tools

Affiliate Marketing

  • About Affiliate Marketing
  • Models of Affiliate Marketing
  • How to produce and convert leads?
  • Affiliate Marketing Strategies and secrets
  • inaugurate as an affiliate
  • How can you make money in affiliate marketing?
  • Top affiliated networks
  • How to get accepted as an affiliate by the top affiliate networks

Content Marketing

Subjects
  • Introduction to Content Writing
  • Content Writing Process
  • Content Writing Tools
  • Content Writing and Internet
  • Content Writing Career
Topics
  • Worldwide web from content writing perspective
  • Social media from content writing perspective
  • Internet from a mobile user's perspective
  • Business angle of content writing (Facebook, Twitter, LinkedIn, Stumbleupon, Scribed)
  • Types of content processes
  • Content writing tools
  • Content delivery formats
  • Content marketing
  • Future of content writing
  • Selling your content online
  • Content writing as secondary source of income
  • Plagiarism
  • Content protection
  • Tags, keywords, hash tags
  • Text, audio, video content production
  • Content attributes
  • Infographic
  • Introduction to Internet Technologies and its effect on content writing
  • Introduction to CMS
  • Free tools
  • Paid tools
  • How search engines work
  • What is Search Engine Optimization?
  • Links to useful websites and blog
  • Legal implications

Admission details

To get admission to the Post Graduate Program in Digital Marketing tutorial, follow the steps mentioned below:

Step 1. Follow the URL given below to open the Careerera course page.

(https://www.careerera.com/internet-marketing/post-graduate-program-in-digital-marketing)

Step 2. Select your batch by clicking the ‘Upcoming Batches' button.

Step 3. To begin the registration procedure, tap the ‘Enroll Now' button.

Step 4. Complete the relevant fields and attach the required documentation.

Step 5. Candidates will be shortlisted by the admission committee, and shortlisted students will be invited to take an online aptitude exam.

Step 6. Candidates can begin the course after qualifying for the aptitude exam and paying the cost.

How it helps

Candidates pursuing Post Graduate Program in Digital Marketing online course will be benefited in the following ways:

  • Learn how to improve your marketing and turn it into a money generator.
  • Learn how to successfully express a brand's message and value by utilizing content across channels.
  • Develop a thorough grasp of paid marketing, inbound marketing, social web analytics, and media marketing, which are all popular digital marketing tasks.

FAQs

Is there any exam to qualify for the Post Graduate Program in Digital Marketing certification?

Yes, to qualify for the Post Graduate Program in Digital Marketing certification, candidates will have to pass an exam conducted by Careerera.

Who is the course provider of the Post Graduate Program in Digital Marketing course?

The course provider of the Post Graduate Program in Digital Marketing course is Careerera.

What is the duration of the Post Graduate Program in Digital Marketing online course?

The duration of the Post Graduate Program in Digital Marketing course is 12 months.

Can I change the batch of Post Graduate Program in Digital Marketing training?

Yes, candidates can change the Post Graduate Program in Digital Marketing batch according to their convenience.

What are the career scopes after completing the Post Graduate Program in Digital Marketing online course?

There are plenty of career scopes such as Social media managers, digital marketing managers, E-commerce managers, SEO managers, and more after completing the Post Graduate Program in Digital Marketing online course.

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