Google Ads Course for Beginners - From Zero to PPC Hero

BY
ClickSlice via Futurelearn

To learn about advertising in google and the nuances of digital marketing for improved Business management.

Mode

Online

Duration

4 Weeks

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 2 Hours Per Week

Course overview

The Google Ads Course for Beginners - From Zero to PPC Hero course is offered online as a  part of the Ultimate Digital Marketing Training: SEO, Google Ads, and Cold Email ExpertTrack programme which provides insights into the kind of marketing done in digital space and social media platforms. Google ads create opportunities for the business personnels to publish their products and services online which reaches a wide range of people from all sectors.

The understanding of the process involved in google auction and the information related to advertising in google which includes developing the ads and rendering it online for the viewer’s attention is a skill that requires Google Ads Course for Beginners - From Zero to PPC Hero online training. 

This course helps the digital marketers and advertising agencies to learn the details and the techniques associated with Pay-Per-Click campaigns and traffic diversion of viewers in search engines for enhanced marketing goals. The learners gain a thorough comprehension of the role played by the keywords and search engine optimisation (SEO) strategies that are the key to digital marketing

Improving the profit rate in google ads by lowering the cost per click (CPC) by upgrading the google ads account and enhancing the chances of keywords usage and conversions are few concepts discussed in this course. The optimisation strategies in google ads digital marketing include bidding tactics, conversion tracking, google ad extensions, call to action buttons, location information links to particular sections of the website.

Joshua George, founder, and owner of leading digital marketing agency ClickSlice will be present to instruct the participants of the Google Ads Course for Beginners - From Zero to PPC Hero and provide them with knowledgeable insights regarding digital marketing and google ad campaigns.

The highlights

  • Four weeks course
  • Weekly two hours of study
  • Online course
  • Learning at your own pace
  • Expert guidance
  • Digital certificate

Program offerings

  • Weekly sessions
  • Bite-sized videos
  • Long-form articles
  • Short-form articles
  • Audios
  • Practical activities
  • Progress page
  • International network of learners
  • Sharing of ideas
  • Conversations
  • Notifications for guidance
  • Certificate

Course and certificate fees

certificate availability

Yes

certificate providing authority

Futurelearn

Who it is for

The Google Ads Course for Beginners - From Zero to PPC Hero course benefits learners who are interested in the working of google ads and digital marketing strategies to improve business management. It is for the digital marketing executives who are responsible for the sales and marketing in the digital and social media platforms. The Google Ads Course for Beginners - From Zero to PPC Hero online training helps professionals like SEO analysts to channelize their knowledge with SEO techniques for keyword research to optimize the website for better marketing. This course provides a wide range of scope for promoting goods and services online through google ads. This is productive for the entrepreneurs and the business owners of Small and Medium-sized enterprises (SMEs) as it helps the marketing executives of the business gain a comprehensive knowledge of the digital marketing techniques specific to advertising in google.

What you will learn

Digital marketing skills Seo skills Social media skills Advertising skills Knowledge of google ads Knowledge of ecommerce Knowledge of web analytics

The course on Google Ads Course for Beginners - From Zero to PPC Hero will help the trainees attain knowledge about digital marketing, setting up and executing google ad campaigns from the basics. It helps the participants to learn about the importance of keyword functions and SEO skills and analytics. Conversion tracking gives information about customer interaction and product purchase details which is a significant aspect of digital marketing. Digital marketing techniques also involve profit optimization by improving the standards of the google ad account. Advertising online is made much easier after learning the techniques promoted in the course for better business management. The course helps to attain an understanding of the concepts like Pay-Per-Click(PPC) and the Cost Per Click (CPC) which influence the profit estimation of the google ads. The Google Ads Course for Beginners - From Zero to PPC Hero course familiarizes the trainees with the most significant elements called search engine optimization (SEO) and its tools that determine the visibility of websites to customers and increases the marketing of the products and services. After the successful completion of the course by passing the assessment the candidates receive a digital certificate by FutureLearn, validated by the educating institute.

The syllabus

Keyword research For Google Ads

Creating your ads

Bidding strategies

Google Ads dynamics

Ad extensions

Conversion tracking

How it helps

The digital certificate provided by FutureLearn for the expert track course-Google Ads Course for Beginners - From Zero to PPC Hero, holds you qualified for google ads, it is setting up and execution, bidding strategies, Pay-Per-Click, Cost Per Click, SEO concepts and tools, and other digital marketing techniques that improve the advertising and profitability of the google ad accounts. 

Instructors

Mr Joshua George

Mr Joshua George
Founder
ClickSlice

FAQs

Which online education platform provides a course on google ads?

The FutureLearn website offers the expert track course on Google Ads Course for Beginners - From Zero to PPC Hero as a part of the Ultimate Digital Marketing Training: SEO, Google Ads and Cold Email ExpertTrack. 

Do we receive a certificate after completing the online course on Google Ads Course for Beginners - From Zero to PPC Hero?

Yes, A digital certificate provided by FutureLearn and is validated by the education institute which is responsible for the tutoring of the course. 

What is the duration of the Google Ads Course for Beginners - From Zero to PPC Hero online training?

Four weeks is the duration of the course on Google Ads Course for Beginners - From Zero to PPC Hero.

Is the course plan of the Google Ads Course for Beginners - From Zero to PPC Hero programme flexible?

Yes, the courses are divided on a weekly basis guided by various activities and steps, but the learners are allowed to study at their own pace.

What is the minimum eligibility for the Google Ads Course for Beginners - From Zero to PPC Hero online course?

There is no prerequisite mentioned for the course on Google Ads Course for Beginners - From Zero to PPC Hero.

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