Local SEO: A Definitive Guide to Local Business Marketing

BY
ClickSlice via Futurelearn

To develop your local business market by improving the google rank using SEO techniques and optimising the website traffic and marketing.

Mode

Online

Duration

4 Weeks

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based
Learning efforts 2 Hours Per Week

Course overview

The Local SEO: A Definitive Guide to Local Business Marketing online course is offered by the online educational platform called the  FutureLearn and is one among the ‘How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit’ ExpertTrack courses. The online training is tutored by Joshua George, the founder, and owner of the leading SEO agency ClickSlice.

This SEO guiding course will teach the theory behind the SEO strategies and also share techniques that bring your website to the first page of google search. In the programme, the course instructor will include the SEO tactics that are being practised by their agency which proves a hands-on experience with the methodology. Concepts like keyword search, googling the business, optimising the website for a particular keyword, citations, and building links, will be discussed in this business management programme. 

The online course instructor for the Local SEO: A Definitive Guide to Local Business Marketing course will guide the trainees with practical sessions on how to implement the SEO strategies and create better SEO content. The online assessments with applied learning of SEO techniques will equip the candidates for developing their local business online with advanced business marketing and business management strategies that increase client traffic, exploration and sales of their products and services.

The highlights

  • An online course by FutureLearn
  • Four weeks course
  • Weekly two hours of study
  • Online assessments
  • Progress tracking
  • Expert course instructor
  • Digital certificate

Program offerings

  • Weekly sessions
  • Videos
  • Long and short form articles
  • Audios
  • Practical activities
  • Progress page to keep track
  • Social learning
  • International network of learners
  • Ideas sharing
  • Conversation
  • Notifications
  • Assessments
  • Digital certificate

Course and certificate fees

certificate availability

Yes

certificate providing authority

Futurelearn

Who it is for

The digital certification for the Local SEO: A Definitive Guide to Local Business Marketing

The course proves to be a skill set for SEO techniques to be used for local businesses and increase their visibility online. It serves to increase the knowledge base of backlink building and keyword research for advanced SEO optimization. The course benefits the candidates with ideas and content development strategies to improve customer traffic and develop business marketing. Ranking in Google is important for digital marketing purposes and this certification programme aids in understanding the ranking process of google and also tactics to increase the local business ranking.

Eligibility criteria

Certificate Qualifying Details

The digital certificate is given by FutureLearn Expert Track after completion of the 90% of the steps in the Local SEO: A Definitive Guide to Local Business Marketing online training and finishing all the assessments.

What you will learn

Keyword research skill Knowledge of web analytics Seo skills Digital marketing skills Designing skills Knowledge of google analytics Innovative Knowledge of product management Business management

The Local SEO: A Definitive Guide to Local Business Marketing course provides knowledge on the SEO techniques that are essential for digital marketing of the websites and strategies to publish the website on the first page of google in order to attain client traffic and improved chances for sales and marketing. The online training leaves the candidates qualified to create high-quality backlinks for the websites and ways to create innovative content for the website to grab the attention of the clients and customers and develop the local business. Keyword research is a technical skill and necessary skill of SEO, and proper keyword optimization results in the website occurrence on the first page of google, and these details are achieved during the course of instruction. These SEO strategies boost the google ranking and the course helps in comprehending these techniques and analytics of google by advancing the business management. 

The syllabus

Keyword Research

Creating Content For Your Website

Google My Business

Citations

Onpage SEO

Page Speed & Hosting

Link Building

Reviews

CRO (Conversion Rate Optimisation)

Tracking Your Results

Admission details

The admissions process for the Local SEO: A Definitive Guide to Local Business Marketing online programme is as follows

Step 1: Refer to the following link for the official course page on the FutureLearn website, https://www.futurelearn.com/courses/local-seo-a-definitive-guide-to-local-business-marketing

Step 2: Select the ‘Start your 7-day free trial option available to access the course materials.

Step 3: The registration page pops us and fills in the registration details to sign in to the course account

Step 4: Pay the registration fee and continue the process to complete the enrolment process.


Filling the form

The applicants of the Local SEO: A Definitive Guide to Local Business Marketing online course should fill in the required information on the registration page to sign in to the course.

How it helps

The digital certification for the Local SEO: A Definitive Guide to Local Business Marketing

The course proves to be a skill set for SEO techniques to be used for local businesses and increase their visibility online. It serves to increase the knowledge base of backlink building and keyword research for advanced SEO optimization. The course benefits the candidates with ideas and content development strategies to improve customer traffic and develop business marketing. Ranking in Google is important for digital marketing purposes and this certification programme aids in understanding the ranking process of google and also tactics to increase the local business ranking.

Instructors

Mr Joshua George

Mr Joshua George
Founder
ClickSlice

FAQs

Which online platform offers a course on Local SEO: A Definitive Guide to Local Business Marketing?

The online educational platform, FutureLearn provides a short-term course on Local SEO: A Definitive Guide to Local Business Marketing and is one among the ‘ How to Start Your Own SEO Agency: From SEO Basics to Turning a Profit ExpertTrack’ courses offered by FutureLearn.

What is the duration for the course on Local SEO: A Definitive Guide to Local Business Marketing?

The Online certification programme is conducted for four weeks with weekly two hours of study.

Who is the course instructor for the Local SEO: A Definitive Guide to Local Business Marketing online programme?

Joshua George, the founder, and owner of ClickSlice, a leading SEO agency will guide the trainees throughout the programme with expert insights and practical experiences.

What is the eligibility for the online course on Local SEO: A Definitive Guide to Local Business Marketing?

There are no eligibility criteria for the course on Local SEO: A Definitive Guide to Local Business Marketing.

Do we receive a certificate after course completion?

Yes, A digital certificate is provided by FutureLearn for the candidates after successful completion of the course and online assessments which will be validated by the education institute.

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