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- Marketing & Principles of Marketing
- Introduction to Digital Marketing
- Branding Designing & Business Fundamentals
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- PGCP In Digital Marketing and E-Commerce
Quick Facts
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Medium of instructions
English
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Mode of Delivery
Video and Text Based
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Course overview
Over the span of six months, the interactive live 1-on-1 Post Graduate Certification Program in Digital Marketing & E-Commerce enables fellows to learn robust digital marketing skills. See an overview of the 20 courses in the curriculum allowing students to build four advanced specializations. student can get up to ₹20,000 help in scholarship, which makes the program accessible to a larger group of people. There's a huge attention on applied learning, students will be directly involved in live projects and case studies so that they prepare well for real-world digital marketing scenarios.
The highlights
- 6-Month Program
- 4 Advanced Specializations
- 20 Courses in 1 Program
- 1-Month Agency Internship
- Interactive Live Sessions
- Guaranteed Interview Opportunities
- Access to Premium Tools
- Comprehensive Study Materials
- Industry Expert Webinars
- Discussion Forums
Program offerings
- Live projects
- Agency internship
- Access to premium tools
- Workshops & bootcamps
- Guest faculty webinars
- Discussion forum
- 24/7 lms access
Course and certificate fees
The Post Graduate Certification Program in Digital Marketing and E-Commerce offers scholarships of up to ₹20,000, making the program more accessible to aspiring digital marketers.
certificate availability
Yes
certificate providing authority
Digital Academy 360
Who it is for
This Post Graduate Certification Program in Digital Marketing & E-Commerce program is ideal for a diverse group of individuals, including graduates aiming to enter the digital marketing field, entrepreneurs seeking to enhance their online presence, marketing enthusiasts wanting to expand their skill set, professionals looking for a career transition into digital marketing, and digital marketers aiming to upskill and stay updated with the latest industry trends. Below are some of the career roles you will get after completing the course -
Eligibility criteria
The Post Graduate Certification Program in Digital Marketing & E-Commerce Eligibility Criteria/Prerequisites:
- Educational Background: Open to graduates from any discipline.
- Professional Status: Suitable for working professionals, job seekers, business owners, and homemakers.
- Learning Mode: Options for online or offline learning to accommodate different preferences.
What you will learn
Social media skills
Seo skills
Content management skills
Students will acquire a comprehensive set of digital marketing skills, including:
- Search Engine Optimization (SEO): Techniques to improve website visibility on search engines.
- Content Marketing: Strategies for creating and distributing valuable content to attract and engage audiences.
- Social Media Marketing (SMM): Effective use of social platforms to promote products or services.
- Search Engine Marketing (SEM): Paid advertising strategies on search engines.
- Email, WhatsApp, and SMS Marketing: Direct marketing techniques to reach target audiences.
- Affiliate Marketing: Collaborative marketing strategies to drive sales.
The syllabus
Module 1 : Digital Marketing Introduction & Fundamentals
Module 2 : Wordpress Website Designing - Personal Website Building
- Canva - Poster & Social Media Creative Designing
- Logo Designing Basics - HuMint & Brandmark
- Domain & Hosting
- UI UX Fundamentals
- Creating Professional Email Ids
- Introduction to Wordpress
- Wordpress Tools & Themes
- Theme selection
- Designing Multiple Pages Basics
- Portfolio Creation in Website
- Launch of Website
Module 3 : Organic Marketing - SEO & Content Marketing
- Search Engine Optimization (SEO)
- Google Search Console
- Google My Business
- Content Marketing
- Online Reputation Management
Module 4 : Organic Marketing - Social Media & Personal Branding
- Social Business Profile Creations
- Facebook & Instagram SEO
- Linkedin & YouTube SEO
- Linkedin All Star Profile & Personal Branding
- Advanced Social Media Calendar Planning
- Social Media Competitor Analysis
- Social Media Brand & Reputation Management
- Social Media Strategy & Planning
Module 5 : Paid Marketing - Meta, Google & Landing Pages
- Meta Ads & Business Manager Creation
- Lead Generation & Traffic Campaigns
- Google Search Ads
- Google Display Ads
- Google Shopping Ads
- Linkedin Ads
- YouTube Marketing
- App Marketing
- Lead Generation Ads
- Landing Page Creation
Module 6 : Marketing Analytics
- Google Analytics - 4
- Google Tag Manager
- Customer Acquisition Analytics
Module 7 : Softskills & Interview Cracking Skills
- Communication Skills
- Teamwork & Collaboration
- Problem-Solving & Critical Thinking
- Time Management & Organization
- Adaptability & Resilience
- Negotiation & Conflict Resolution
- Presentation & Public Speaking
- Interview Preparation & Techniques
Module 8 : Entrepreneurship & Business Skill
- How to become a Freelancer
- How to Set Up Your Own Agency
- Campaign Planning & Project Management
- Attending Events And Building Connections
- Presentation Skills Improvement
- Client Pitching for Freelancing Projects
Scholarship Details
Eligible students can receive scholarships of up to ₹20,000, making the program more affordable and encouraging diverse participation.
How it helps
- Comprehensive Curriculum: Gain expertise in various aspects of digital marketing through a well-structured program.
- Hands-on Experience: Engage in live projects and internships to apply theoretical knowledge practically.
- Career Support: Receive assistance with resume building, mock interviews, and job placements.
- Access to Premium Tools: Learn to use industry-relevant tools to enhance your marketing strategies.
- Flexible Learning Modes: Choose between online and offline learning to suit your schedule and preferences.
FAQs
Who can enroll in this course?
The course is open to graduates, marketing enthusiasts, professionals seeking a career transition, entrepreneurs, and digital marketers aiming to upskill.
What is the duration of the program?
The program duration is of 6 months, including a 1-month agency internship.
Are there any prerequisites?
There are no specific prerequisites; individuals from various educational and professional backgrounds can enroll.
What certifications will I receive?
Upon completion, students receive certifications aligned with industry standards.
Are scholarships available?
Yes, scholarships of up to ₹20,000 are available for eligible students.
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