Online Digital Marketing Course to Make you A Pro Digital Marketer

• Introducing Founder
• Attitudes of Digital Scholar
• Introduction to Digital Scholar Anthem
• Scholar Name
• Goal card
• Scholar Dance
• Rules of Digital Scholar
• Agency Formation

• The basics of all the social media platforms (Facebook, Instagram & Twitter) – Planning, Strategizing, Scheduling and Promoting.
• Strategies and create a monthly calendar and implement the same for your small/medium or Big business.
• The best performing content types that are tried and tested with big brands
• How to set up all platforms, how to gain followers and the best means to engage them.
• How a non-designer can unravel their designing skills using different tools.
• The importance of #Hashtags and how to make the best use of its reach.
• Local, national and global case studies of brands who have aced the social media game with their viral content.
• What are the different types of content bucket
• Campaign Checklist
• How to write the perfect description
• Things To Do To Kickstart SM For A New Brand
• How to do a competitor analysis
• Types of posts designs
• Content tips that work wonders on SM
• 15 Types Of Social Media Contest
• Planning your SMM strategy & content bucket

• Learn the art of growing followers on the most popular social media channels
• Optimise and polish your bio
• Content generation and video making
• Hashtag, Stories and Reels mastery
• Understanding advanced analytics to make informed decisions
• Basics of Instagram advertisements
• How to generate sales from Instagram
• Local, National and Global case studies
• Influencer Marketing – How to approach and types, how to work with them
• Ways to engage followers
• InstaChamp
• Analytics

• What makes Linkedin unique from other social media & why is it so important that you use it the right way to generate money, the inbound way.
• Opportunities Linkedin can offer for students, jobseekers, professionals & entrepreneurs.
• Understanding if LinkedIn premium is necessary for you or not.
• The importance of networking on Linkedin to gather contacts of industry leaders.
• How to optimize your LinkedIn Prole to get 10x more visibility and generate leads in flocks using the VCAE blueprint.
• The Gameplay of Connections.
• The magic of Content on Linkedin by demystifying the Dwell algorithm.
• Scheduling content through Publer.
• Hacking the algorithm to get engagements on your posts.
• How to send cold LinkedIn Messages and get a meeting with ANYONE depending upon your interest & goals.
• Generating leads on Auto-pilot.
• Understanding the most expensive paid ad channel to constantly generate huge ROI from LinkedIn Ads.

• Drive a complete landing page strategy for any funnel.
• Learn practically how to build lead magnets and sales pages.
• Learn to integrate payment gateways using a simple coding script provided by Digital Scholar Institute.
• Understand the science behind high-converting landing page
• Practically work on building two pages using our pro accounts (You will be given pro accounts from a digital scholar) and complete the assignments and tasks.
• You will also learn how to build an ebook in less than 10 minutes (That will act like your lead magnet) and then plug it into your funnel/landing pages.
• Run A/B tests to understand which pages convert better.

• Connect a lead to an Email marketing platform to an SMS tool.
• Automate replies to google reviews and comments on YouTube.
• Send automated Emails and SMS for a successful payments as well as for failed payments.
• Automate pretty much any workflow and connect multiple apps in a single workflow.
• Create routers and drive various workflows and create intense automation for your use case.

• Psychology and Objective of Facebook Ads
• How to understand client needs
• How to create a Facebook ad account
• Understanding Facebook Ad structure, GST and billing protocols
• Scaling Facebook Ads, CBO
• Method, Snippet Method, Ad set optimization
• New Ad account method
• How to bill for Facebook Ads
• 4 Types of targeting
• Understanding the custom audience and look alike audience
• Creating a 1% – 5% look alike audience
• Creating video views custom audience
• Creating a custom audience on the basis of URL parameters
• Creating a custom audience based on Social Media engagement
• Understanding Facebook Ad results
• Pixel Integrations
• Custom conversion pixel
• Understanding funnels
• Creating evergreen retargeting
• Setting up automated rules
• Creating customized reports
• Case study discussion
• Different types of Ads that work
• Dynamic Ads, Catalog Ads, Reel Ads
• Lead Generation Campaign, Creating conversion, retargeting campaign
• Creating customer avatar
• Creating Ad copies
• Targeting examples for different industries – Real Estate, Ecommerce, Education, Health Care

• What is Content Writing, and how it contributes to your website?
• What is SEO based content writing?
• Content Research and Planning Keyword research and its density
• Flow & Coherence Understanding various online content tools
• What is Plagiarism and how to avoid it
• Monetizing your writing
• What are keywords and their types
• How to write a blog

• To choose your domain name and why it is important.
• How to choose the right hosting service for your website.
• How to install a wordpress blog without the help of any web developer.
• 10 must have things when you need to set up your wordpress blog.
• 10 must have SEO plugins for any wordpress blog to increase your seo ranking.
• Customise your website using free or paid themes.
• How to publish your 1st blog post with the best SEO techniques.
• To link your email tool with a wordpress blog to increase your email subscribers.
• Woocommerce Site Creation, Astra Theme Implementation.

• Know what is important in a technical audit and how to start one yourself.
• Boosting SEO with Structured Data Markup.
• Be able to optimise on-page content with the right keywords & page structure.
• Understand what a good URL structure is and how you can influence crawl behaviour.
• Finding Places to Get Great Links to Your Site.
• Know how to use JavaScript frameworks to influence technical SEO.
• Easily create XML sitemaps to help you better understand content & index rates.
• Be skilled at marking up your content with structured data so it can extract entities.
• Be able to decide on the right domain strategy, URL structure, content & keywords while working across multiple countries.
• Learn Link Building Strategies and get backlinks with over 30+ DA sites without paying.

• Set up your AdWords account from scratch
• Understand PPC temperatures – so you can follow the law of conversion intent
• Set up conversion tracking and how to track phone calls from your website
• Track sales, revenue and form submissions using Google AdWords
• Take advantage of competitor reports and customer data in your campaigns
• Increase your Quality Score and decrease your cost per click
• Be a master of targeting and A/B split testing. Find the best optimization routine
• Scale all types of campaigns – so that you can scale up your campaigns after you’ve achieved better ROAS and CPA

• What is Design
• What are design principles
• Do’s and don’ts of design
• Understanding Canva Interface and Core elements
• Establishing your Brand Kit using Canva
• Designing all your Social Media Post using Canva
• How to think of creatives ideas and Inspirations
• FB ad Creatives and Carousel Mastery
• How to make money with Canva Skills

• How to choose your highly profitable skill
• How to identify and target your dream clients
• How to package and price your services
• How to create an attractive portfolio
• How to attract and get your 1st or Next high paying client Organically
• How to close the deals and get paid
• How to set up your Freelancing account on Fiverr & Upwork

• Learn to identify the problems in the market.
• Generate affiliate links and promote using funnels and ads.
• Organic ways to promote affiliate products without making the top mistakes people still do.
• Earn a passive recurring income when you master this module.
• Learn to research the best products to promote using our novel technique.
• Understand the types of articles that are used to promote affiliate products.
• Best Market Research hacks.
• Top strategies for becoming a highly paid affiliate marketer.

Get to work on real-time projects/tasks given by Google & Meta Partner Agency – echoVME Digital

• Why Email is Your Most Important Marketing Channel
• Getting started with email marketing
• Lead magnets to grow your list 100x
• Email marketing tool set-up
• Marketing automation
• List clean-up
• Email warming-up strategy

• Why Copywriting?
• Research – R.R.P.T Method
• Art of Writing Headlines
• Copywriting Frameworks
• Features vs Benefits
• Defining Your Customer Avatar
• Five Psychological Principles
• Copywriting for Landing Pages
• Secrets of Email Writing
• Formatting Rules

• DLT registration
• Header Registration
• Template Approval
• Buy an SMS tool