Certified Digital Marketing Course

BY
Digital Vidya

Master the essential practices and skills needed to become an expert in Digital Marketing via instructor-led training.

Mode

Online

Duration

7 Months

Fees

₹ 65000

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based
Frequency of Classes Weekdays, Weekends

Course overview

The Certified Digital Marketing course by Digital Vidya focuses on all the primary aspects involved in Digital Marketing, including the wide range of Digital Marketing tools that can be used to create more significant digital impact. 

The Certified Digital Marketing Training Programme covers complex features as well as methods involved in Digital Marketing that include Search Engine Optimisation (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), and Email Marketing

Furthermore, as industry experts have crafted the training programme, the curriculum focuses on all the crucial skills and techniques necessary for the role of a Digital Marketer. The online Certified Digital Marketing programme is an online self-paced learning programme that allows the candidate to learn and train at their own pace and convenience. 

Besides, You will be learning through a combination of video lessons and other learning aids such as PDFs and PPTs. In addition, you will receive a Digital Marketing Expert Certificate upon the completion of the training programme.

The highlights

  • Self-paced Online Lessons
  • Case study Assignments
  • Best Industry Trainers
  • Practical Sessions
  • Updated Class Recordings
  • Hands-on Digital Marketing Assignments
  • Lifetime Updates
  • Exclusive Digital Marketing Internships

Program offerings

  • Self-paced online learning
  • Classroom training
  • Internships
  • Placement assistance
  • Hands-on assignments
  • Seo case studies
  • Sem case studies
  • Aherfs tool
  • Practical sessions
  • Class recordings

Course and certificate fees

Fees information
₹ 65,000

The Certified Digital Marketing Training programme fee has two major components: the course price and GST. Moreover, the programme fee can vary for different modes of training.

ELK Stack Training and Certification Fee Structure

Training Option

Fee in INR

Instructor-Led Online Training

Rs. 65,000 + GST (18%)

Classroom Training

Rs. 65,000 + GST (18%)

certificate availability

Yes

certificate providing authority

Digital Vidya +1 more

Who it is for

The Certified Digital Marketing programme by Digital Vidya is ideal for professionals such as: 

  • Students
  • Marketing Professionals
  • Business Owners
  • Bloggers
  • Freelancers
  • Social Media Influencers

What you will learn

Seo skills

Upon completion of the Certified Digital Marketing Training by Digital Vidya, you will have: 

  • In-depth knowledge of the fundamentals of Digital Marketing and the important tools involved in it
  • Skills to improve the search engine rankings of your own blogs and websites
  • Understanding of the various factors involved in Digital marketing that will help in increasing views on social media and other online platforms
  • Hands-on experience with Digital Marketing tools such as SEO, SEM and SMM

The syllabus

Introduction to SEO

How do Search Engines work?
  • Indexing and Crawling Basics
  • Optimising Crawl Budget
  • Introduction to SEO
Organic Search vs. Paid Search Results
  • Anatomy of a Search Result (Search Snippet)
  • What is On-page SEO (Content, Architecture, HTML)?
  • What is Off-page SEO/Link Building (Social, Content-based, PR)?
Keyword Research
  • Finding Seed Keywords: Mind Map for Keyword Research
  • Using Wikipedia, Forums for Keyword Research
  • Keyword Research Process – Identify Seed Keywords, Collect Metrics, Map Keywords
  • Google Keyword Planner Tool

On-page SEO

HTML Basics
  • Web Page Basics: What is HTML, JavaScript,CSS
  • Basic HTML Tags to create a web page
  • HTML Tags for SEO: Title, H1, META Tags, IMG, A
On-page SEO Elements
  • Crawling: XML, HTML Sitemaps, Robots.txt
  • Content Clusters (Creating SEO-based content)
  • Negative on-page to avoid
Technical SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
  • 301 Redirects
Mobile SEO
  • App Store Optimisation
  • Mobile Websites: Responsive, Adaptive, Dynamic
  • Optimizing for Voice Search
Schema Markup
  • What is Schema & Why is it relevant to SEO.
  • Schema Types – Micro, JSON-LD
  • Common JSON Schema Tags – Organisation, Website, Blog Posting LocalBusiness
  • How Schema shows up in SERPs

Off-page SEO

Link Building
  • What is Link Building
  • Link Building Tactics
  • Manual Link Building Process
  • Link Building Metrics
Social SEO
  • Quora
  • YouTube Video SEO
  • Slideshare, Scribd and other Social Channels for SEO
Local SEO
  • What is Local SEO, Pigeon Update
  • Google My Business, Bing Places
  • Local Pages on your website
  • Local Listings/Citations
Backlink Audits using SEMrush.com
  • Backlink audit of 1 website
  • How to audit the backlinks of competitors to acquire insights?

SEO Audit, Measurement, Tools

SEO Audits
  • What are SEO Audits?
  • Different Types of SEO Audits
  • Complete SEO Audit with Checklist – Screaming Frog SEO Spider, SEMRush Backlink Audit, Page
  • Speed Audit with GTMetrix / Google Page Speed Insights, Mobile Site Audit
  • Google Search Console
Algorithm Updates
  • History of Google Algorithms
  • Panda, Penguin, Pigeon, Caffeine updates
  • RankBrain and the Future of SEO
Measurement using Google Analytics
  • Basics of Google Analytics
  • SEO Metrics to Measure – On-page, Off-page, Technical
  • SEO Reporting
SEO Resources and Careers in SEO
  • Top Blogs to follow for SEO
  • Free Learning Resources – Moz, Google Analytics
  • A career in SEO

Search Engine Marketing

Introduction to SEM – Fundamentals and Case Studies
  • Consumer Journey
  • What is SEM? Why SEM?
  • What is Google AdWords? Why Google AdWords?
  • Google Network
  • AdWords Terminologies
  • How Does the SEM Auction Work?
  • Structure of an AdWords Account
  • Campaign Types – Introduction to Search, Display (including Videos),
  • Shopping and Mobile-specific campaign types, and when/why to use them.
  • Creation of Search Network Campaign
    • Ad
    • Ad Formats
    • Ad Text Policies
    • Ad Text Best Practices
    • DKI
    • Ad Extensions
    • Keyword Research
    • Tools – Keyword Planner & Estimator
    • Keyword Match types
    • Keyword Strategies
    • Landing Page
    • Bidding and Budget
    • Optimizing the Search Network Campaign using the Keyword Planner, Match types, Ad Text best practices, etc
Creation of Search Network Campaign
  • GDN Targeting Options
  • Display Ad Formats
  • Ad Gallery Tool
  • Conversion Tracking
  • GDN Campaign Creation – Demo
  • Remarketing
  • Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing
  • Advanced Display: Smart Display Campaigns
Creation of Google Display Network
  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo
Mobile Ad Campaigns
  • Universal App Campaigns
  • Mobile-Specific Bidding and Targeting Strategies
  • Measuring Mobile Ad Performance and Conversions Report Editor
  • Optimization Strategies
  • Account Audit Demo
Shopping Campaigns: Introduction
  • What are Google Shopping Ads /Product Listing Ads?
  • Where do they appear on Google? What Shoppers on the internet do?
  • What retailers need? – New Advertising technologies
  • Google Shopping set retailers up for success
  • Features of Google Shopping Why PLA’s? And the path to creating PLA Ads
  • Merchant Centre Steps
  • Create Shopping Campaign on Google AdWords
  • Track Performance and Optimize the Campaigns
YouTube Marketing: Introduction and Ad Formats
  • YouTube Ad Formats
  • YouTube Campaign Creation
  • YouTube Analytics
  • Video Campaign Optimization Tips

Social Media Marketing (SMM)

Getting Started with Social Media Marketing
Introduction to Social Media
Creating Content for Facebook & Social Media
  • Why Content is the foundation of SMM
  • Psychology of Social Sharing
  • Building Content That is Inherently Shareable
Tools for Content Creation
What is Facebook Marketing
  • Facebook Page Best Practices
  • KPIs to measure success
  • Facebook Insights
  • Facebook Business Manager
How does Facebook Advertising Work?
  • Facebook Ad Campaign Objectives
  • Facebook Ad Targeting
Instagram & LinkedIn Marketing
Marketing on Instagram
  • Optimizing your Instagram business profile
  • Crafting an Instagram content strategy
  • Best Practices
  • Influencer Marketing on Instagram
  • Analytics & Measurement
  • Instagram Ads
LinkedIn as a Marketing Platform
  • LinkedIn for Personal Branding
  • Brand Marketing on LinkedIn
  • LinkedIn Company Pages
  • LinkedIn Advanced Search
  • LinkedIn Premium
  • LinkedIn Ads
Twitter Marketing
  • Twitter Marketing for Brand Awareness
  • Twitter Ads
  • Twitter Analytics
  • Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist
Snapchat Marketing
  • Snapchat for business
  • Building a following
  • Driving Engagement
  • Analytics & Measurement

Pinterest Marketing & Creating a Successful Digital Marketing Strategy

Pinterest Marketing
  • Pinterest for business
  • Marketing on Pinterest
  • Best Practices
  • Leveraging Rich Pins
  • Analytics & Measurement
Social Media Marketing Tools
  • Hootsuite
  • Buffer
  • TweetDeck
  • Sprout Social
Crafting a Successful Social Media Strategy
  • A 10-step framework for crafting a successful Social Media strategy
  • Building Content That is Inherently Shareable
  • Creating Content for multiple platforms
  • Generating content ideas and building a plan
  • Effective Content Distribution
  • Evaluating Success

Email Marketing

Deliverability
  • Setting up an Email Marketing Machine
  • ISPs, Hosting Facility and MTA
  • IP/DNS and Shared vs. Dedicated IPs
  • MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
  • Conversation
  • Relevance
  • Incentives
  • Timing
  • Creative & Copy
  • Attributes
Customer Acquisition Strategies
  • Rented List Emails
  • Co-branded Emails
  • Third-Party Email Newsletters
  • Viral Emails
  • Event-Triggered Emails
  • House E-newsletters
Effective Creative Introducing
  • CRABS- Do your Emails have Crabs?
  • Email Template Model
  • Best Practices
  • NLP Demonstrations (Neuro-Linguistic Programming) to Understand Customers Better
Nurturing & Automation
  • Tools to Enhance Lead Nurturing
  • Enhance Better Reach
  • Analyze Behavior Patterns
  • Analytics
  • Automation and More
Resources to do situational analysis and progressive updates
  • Customer Personal Toolkit
  • Complete Email Marketing Worksheet
  • Content Editorial Calendar
  • Digital Marketing Strategy Toolkit
  • Email Contact Strategy Template
  • Email Campaign Calculator
  • Email Marketing Health Check
  • Structuring Digital Marketing Team
  • Web Resources to Improve Subject lines, HTML Codes, Spam Testers and Deliverability Issues

Email Automation

Introduction to Automation
  • What is Automation?
  • How does it Work?
  • What are the Benefits?
Choosing an Automation Platform
  • Features & Functions Available
  • What are Workflows? How to Create a Workflow?
  • Cost
  • Most Widely Used Platforms
Simple Automation Functions from MailChimp
  • Click to Reply Options – Demonstrated
  • Other Features Explained
  • Results – Demonstrated – Practical

Inbound Marketing

Attracting your potential customers into conversion funnel
  • Various Ways to Build Reach Through Digital Marketing
  • What are Engagement Magnets?
  • How to Identify the Right Set of Engagement Magnets for your Business?
  • Effectiveness of Various Engagement Magnets
  • Digital Reach Building Strategy Through Inbound Interest Generation
Converting your prospects into leads using emails
  • What is Audience Aggregation?
  • Benefits of Audience Aggregation
  • How to do Audience Aggregation Through Emails
Landing Page
  • Conversion Oriented Landing Page Design
  • Investment in Landing Page
  • Is it for me?
  • What is it?
  • Critical Concerns to Address on Landing Page
  • What’s the Next Step?
Conversion Optimization
  • Role of Conversion
  • Understanding Customer Psyche
  • Conversion Optimization
  • User Flow and Persuasion
  • Online Persuasion
  • True Meaning of Landing Page User Flow and Online Persuasion
Conversion Optimization Patterns for Engaging website Visitors
  • Patterns for Engaging Website Visitors
  • Pattern #1 – Pop-Ups
  • Pattern #2 – Pop Under Call-to-Action
  • Pattern #3 – Inside Article CTA
Lifecycle Emails
  • What are Lifecycle Emails?
  • Where do Lifecycle Emails fit in?
  • Tools used for Lifecycle Emails
  • Lifecycle Emails – Case Studies
  • Lead Nurturing with Drip Email Marketing: Implementation

Web Analytics

Introduction
  • What’s analysis?
  • Is analysis worth the effort?
    • Small businesses
    • Medium and Large scale businesses
  • Analysis vs Intuition
  • Introduction to Web Analytics
Google Analytics
  • Getting Started With Google Analytics
  • How does Google Analytics work?
  • Accounts, profiles and users navigation
  • Google Analytics
  • Basic Metrics
  • The main sections of Google Analytics report
    • Traffic Sources
    • Direct, referring, and search traffic
    • Campaigns
    • AdWords, AdSense
Content Performance Analysis
  • Pages and Landing Pages
  • Event Tracking and AdSense
  • Site Search
Visitors Analysis
  • Unique visitors
  • Geographic and language information
  • Technical reports
  • Benchmarking
Social Media Analytics
  • Facebook Insights
  • Twitter Analytics
  • YouTube Analytics
  • Social Ad Analytics /ROI measurement
Actionable Insights and the Big Picture
  • Recap of Google Analytics reports and tools
  • Finding actionable insights
  • Getting the organization involved
  • Creating a data-driven culture
  • Resources
  • Common mistakes analysts make
  • Additional Web analytics tools
Social CRM & Analysis
  • Radian6
  • Sentiment Analysis
  • Workflow Management
  • Text Analytics
Digital Analytics
  • WebMasters
  • AdWords Reports, Custom Reports, Custom Dimensions
  • Dashboard and Segmentation
  • Multi-Channel Funnels Reports
  • Attribution modeling and reports
Platform Principles
  • The platform components
  • The data model
  • Measurement Protocol data collection
  • Importing data into Google Analytics
  • Reporting APIs and Report Sampling

Facebook Marketing

Facebook Marketing (in association with Facebook)
  • Introduction to Marketing
  • Facebook Pages and Post Best Practices
  • Facebook Ads – Campaign Objectives
  • Facebook Ads – Targeting Audiences
  • Facebook Ads – Impactful Creatives
  • Facebook Ads – Optimization and Reporting
  • Facebook Ad Policies
  • Facebook Messenger
  • Facebook Shop
  • Building Brand Awareness
  • Driving In-store Footfall
  • Facebook Pixel
  • Driving Online Sales
  • Generating Leads

Other Digital Marketing Topics

Integrated Digital Marketing Strategy
Introduction
The Customer
  • India demographics: overall market view
  • India on Digital – digital trends: internet users, male v/s female, age groups,
  • Devices, multi-screening
Analytics
  • Measurement: What do you measure? How can you measure (site analytics, cross-device) – sneak peek into the technology that powers this (cookies, user identity)?
  • Attribution: various models, cross-device
Case Study
  • A look at the web presence of MakeMyTrip (acquisition focus, less engagement)
Trends
  • What are people doing on the internet?
  • Power of the internet (Arab Spring, #MeToo, US Elections, branded: Jago Re, Internet brands – OnePlus)
Tools for Measurement
Affiliate Marketing
  • Definition
  • Purpose/Where and why is Affiliate Marketing used
  • Resources required to get started with Affiliate Marketing
  • Top Players in the market for Affiliate Marketing
  • Re-Brokering and Payout models
  • Segregation of Affiliate Marketing
  • Web
    • Display Inventories
    • Email inventories
    • Campaign types (CPM, CPC, CPV, CPA etc.)
    • Tracking methods
    • Fraud analysis and types of fraud
    • Key Optimization methods
    • Budget planning
    • Key Players
  •  Mobile
    • Attribution Tools
    • Incent vs Non-incent inventories
    • Tracking Methods
    • Campaign Types (CPI, CPS, CPA etc.)
    • Fraud Analysis and types of fraud
    • In-app events optimization
    • Budget Planning
    • Key Players
  • Overall Affiliate Marketing Budget and strategy planning
  • Facts and Current industry numbers for Affiliate Marketing industry
  • Global leads and affiliate marketing programs you can join today
Media Planning & Buying
  • Setting up the objectives
  • Understand the key tasks to draft an “awesome” digital media plan
  • Segmentation & targeting of the audience
  • Best practice to execute the campaigns post the media plan
  • Understanding multiple formats & appropriate for our targeted digital platforms
How to become a Freelancer in Digital Marketing?
  • Assessing Brand’s Necessity To utilize Digital Marketing Services
  • Assessing How The Brand Is Currently Reaching Out To Customers?
  • Generating Custom Reports & Automated Reports
  • Evaluating Other Digital Marketing Services Providers
  • Creating Customized Presentations and Proposal
  • Setting Expectations and metrics to track performance
E-commerce Listing and Marketplace Selling
  • Learn how the billion dollar industry of the online market is shaping up. How do we be a part of the new age e-tail?
  • Understanding Different Models – Individual Brand Store and Marketplaces
  • Creating Your Own Store with Shopify
  • Solutions for Payment Gateway/Shipping/Order Fulfillment and other business Needs
  • Marketplace walkthrough
  • Marketplace Listing/Sign up Process
  • Live Demonstration of Marketplace Panels
  • Understanding Multi-Channel Retail and Solution Walkthrough
  • Understanding the concept of Dropshipping with Case Studies.
  • Advanced Facebook Ad Funnels for Driving E-commerce Sales and Conversions.
  • Going Global and Selling Cross Border with your products
Programmatic Marketing
  • Evolution & Growth of Programmatic Advertising
  • Understanding Real-time Bidding
  • How Programmatic Advertising Works
  • Types of Programmatic Advertising
  • Advantages and Challenges
  • Myths of Programmatic Advertising
Adobe Analytics – SiteCatalyst
  • Why do you need to analyze data on your digital platform?
  • Calibrate the digital marketing strategies on the basis of results
  • How to create a digital measurement strategy?
  • How to utilize the best of class tools to understand the needs of your audience and cater to them with the relevant products and services?
  • How to measure the ROI from different marketing channels?
How to create an Infographic Resume
  • Your outstanding Infographic Resume Toolkit
  • Learn the basics of Infographic
  • Learn to convey information Quickly and Clearly
  • Learn to hold attention with bespoke text and design
  • Knowledge of open source design software
Content Marketing (in association with LinkedIn)
  • Myths about Content Marketing
  • Identifying & creating “Good” Content
  • A framework to begin a content marketing program
  • How to show ROI for content programs
  • About key resources and tools to create and curate content
Lead Sourcing
  • How To Use Google To Source Information
  • How To Use Google To Ping Specific Domains For Information Such As Email Ids
  • How To Validate Email Ids
  • How To Source Segmented Database(however Possible)
  • Learn To Source Email Ids Of Anyone Who Represents A Corporation
  • Understand how to Source Information Directories
  • Learn About Known Sourcing Softwares/apps/plugins
  • Learn How To Use Sourced Databases
Marketing Principles: AIDA, Purchase Cycle, Moments of Truth
Recap of Various Digital Channels: Digital POEM
Creating Digital Moments of Truth – AHA Moments
Digital Strategy: Branding v/s Acquisition. What would differ?
Case Study:

 A look at the web presence of Starwood Hotels (more engagement less transactional)

Campaign Optimization - Test, Learn, Deploy what works. Repeat
  • Kinds of tests

Admission details

To apply to the Digital Vidya Certified Digital Marketing Online course, you should follow these steps:

Step 1. Visit https://www.digitalvidya.com/.

Step 2. Click on “Courses” and choose “Digital Marketing Course”.

Step 3. Now, select the Training Schedule of your choice. Click the “Enrol Now” button to proceed.

Step 4. Enter your phone number and email id in the application.

Step 6. Finally, pay the fee. Make sure you download the transaction receipt for any reference in future.


Filling the form

To join the Digital Vidya Digital Marketing Certification Training, provide personal details, including your contact details – name, email id, and contact number. After filling in these details, you must select a course batch. Lastly, pay the fee and submit the registration form to successfully enrol for the Certified Digital Marketing Classes.

How it helps

The Digital Marketing Training programme primarily trains you in the vast and expanding field of Digital Marketing through instructor-led sessions and training modules. 

The curriculum of the programme is such that you will gain all the essential skills and knowledge to work as a Digital Marketing Expert. During the Digital Vidya Certified Digital Marketing Course, you will gain a deep understanding of the vast and forever expanding industry of Digital Marketing through hands-on projects and practical assignments. These assignments include topics such as building and promoting a blog as well as case study assignments on brands like Myntra and Cadbury. 

Many companies and enterprises are looking out for Digital Marketing professionals today and therefore, pursuing this Certified Digital Marketing online course will help you bag profitable job opportunities in the future.

Instructors

Mr Himanshu Arora
Instructor
Freelancer

Mr Kapil Nakra

Mr Kapil Nakra
Co-Founder
Digital Vidya

Mr Manuj Bajaj
Consultant
Digital Vidya

Ms Samvidha Sinha

Ms Samvidha Sinha
Instructor
Freelancer

Mr Nithyanandan Ramakrishna
Instructor
Freelancer

Mr Pradeep Chopra

Mr Pradeep Chopra
Co-Founder
Digital Vidya

Mr Rohit Uttamchandani

Mr Rohit Uttamchandani
Senior Manager
Freelancer

Mr Satyam Gambhir
Consultant
Infosys Limited

FAQs

What if I ever miss a class or multiple classes?

The Online Digital Marketing certification course by Digital Vidya offers the recordings of the sessions conducted so far in case a student misses the live session. This will help the students learn at their own pace and never miss the online Certified Digital Marketing classes. 

What if I don’t have a personal blog or website? Will I miss out on the practical assignments then?

No, candidates receive assistance in building a blog or a website before the Digital Marketing Programme starts; so that they don’t miss out on any hands-on and practical learning. 

Is there a classroom training available for the course at Digital Vidya?

Yes, Digital Vidya conducts classroom training in select cities like Delhi, Gurgaon, and Mumbai for students who wish to learn through the offline method. 

Can a Marketing Professional learn from this Certified Digital Marketing course?

Absolutely, having a marketing background will give you an edge, and you can still learn about the new tools and techniques to stay relevant in the field. 

Articles

Popular Articles

Latest Articles

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books