Digital Marketing Foundation

BY
Digital Vidya via FutureSkills

Become acquainted with the principles and concepts of digital marketing, such as SEO, SEM, SMM, and SEM.

Mode

Online

Duration

38 Hours

Fees

₹ 5000

Inclusive of GST

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Digital Marketing is a key competency for a wide range of professional activities in today's industry, including marketing, advertising, human resources, and customer service. One can expand their business, launch an e-commerce store, become a professional freelancer, set up an online website for continuous passive income, or enhance their profile and advance in their profession by learning digital marketing. Digital Vidya developed the Digital Marketing Foundation course, which is offered through FutureSkills Prime which is meant for participants who want to use the functionalities of digital marketing to expand their businesses on the online channel.

Digital Marketing Foundation's online course aims to explain various concepts of digital marketing including SEO, SEM, content marketing, social media marketing, email marketing, mobile marketing, and IT marketing. Participants will be able to differentiate between the advantages of digital marketing and traditional marketing by the end of the Digital Marketing Foundation online classes, as well as execute various digital marketing campaigns and perform both on-page and off-page SEO for their websites.

The highlights

  • Self-paced course
  • English video lectures
  • 38 hours effort
  • Learning resources
  • Assessments

Program offerings

  • Self-paced course
  • English video lectures
  • Learning resources
  • Assessments
  • Unlimited access
  • Accessible on mobile devices

Course and certificate fees

Fees information
₹ 5,000  (Inclusive of GST)

Digital Marketing Foundation Fees Structure

CourseAmount
Digital Marketing Foundation
INR 5,000 + 18% GST
certificate availability

Yes

certificate providing authority

Digital Vidya +1 more

What you will learn

Knowledge of google analytics Digital marketing skills Social media marketing

After completing the Digital Marketing Foundation online course, participants will have acquired a fundamental understanding of the principles of digital marketing. Participants will learn about content marketing, social media marketing, email marketing, mobile marketing, internet marketing, e-marketing, and e-commerce, among other digital marketing concepts. Participants will learn about B2B and B2C marketing ideas, as well as the core capabilities of Google Analytics and Facebook Ads for analyzing marketing campaign results. Participants will also develop knowledge of search engine optimization (SEO) and search engine marketing principles (SEM).

The syllabus

The landscape of Digital Marketing

Digital Marketing for various Businesses (B2B, B2C)

A study of the various definitions of Marketing

Brand Positioning

User Journey

Answers to most commonly asked questions on Digital Marketing

Consumer trends on the internet

Articles

Popular Articles

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